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In today's film and television industry, it is almost about IP color change, especially after the release of the big IP of "Love Apartment".

"Love Apartment", as a memory of the winter and summer vacations in those years, has always sat firmly on the top IP position of the post-90s.

Even if it is pixel-level porcelain plagiarism, it can be called the Chinese version of "Friends" + "Romance of Mom and Dad" + "The Big Bang Theory", and it can still summon the dragon as soon as it is combined.

The pre-sale broke 100 million without release, and the box office soared 300 million on the first day.

It's normal, an IP like "Love Apartment" is strange if it doesn't have such appeal!

On the second day, the single-day box office dropped directly to 110 million, and on the third day, it dropped directly to 50 million...

The word-of-mouth almost fell to a halt, with a Douban score of 2.6, which is close to "Pure Heart"...

"Teacher Bi, we were wrong, you are making a bad movie with your heart;"

"Teacher Bi is original, worth five stars, and he must be better than "Love Robbery Cemetery"!"

"I will never allow "Love Apartment" to have a higher rating than this one!"

"You shouldn't be defeated by Tomb Raiders, go for it, Warrior! Take my five-star, bravely surpass the tomb robber apartment, and reclaim the glory that belongs to you! ”

It is estimated that Mr. Bi himself was confused, and tried his best to shout for his work, netizens ridiculed him in various ways, and suddenly a completely irrelevant work was released, but he won a lot of applause...

It can only be said that once IP is added to capital, it will become a weapon for money.

It has been the biggest bubble in the market since it appeared, a magic weapon for speculation in the circle, and a source of attracting traffic and hot money.

But IP is not the original sin, and the suffocating operation of the traders is the biggest reason for the bad cards.

See how the "Love Apartment" movie is promoted?

The official 30-second trailer and the "Ten Years of Companionship" interview special, a group of viewers prepared tissues and prepared to read their feelings, but they were forced to rob the tomb when they entered the theater, and if you are the audience, you will ask you if you are angry? But this phenomenon is largely due to the common problem of IP rushing for quick success and making quick money.

The main creator must also know that "Love Apartment" is a comedy to make a movie, which is not easy to do, and it is unlikely to attract the audience into the theater.

So it found a tomb robbery festival that could shoot visual effects, and then it was suitable for visual scenes, so it found a type of this type and pasted it inside.

It's just that I have to bind it to the IP to get a vote, in fact, I didn't think this movie was "Love Apartment" at the beginning, and it was called "New Dimension Adventurer" when it was recorded!

After changing the vest, the audience who was treated as a leek was forcibly cut and sobered up after being cut for a wave.

It's just that the ambition is too big, not only does he want to realize it in seconds, but he also tries to use the king who plays the emotional card to squeeze out the residual value of the IP during the publicity period.

was originally at most the quality of an ordinary bad movie, but there was a Douban 2.6 and a reputation comparable to "Dream Showbiz". has become a pillar of shame for Chinese-language films, and even made IP movies disgusted from a small scale and expanded into national condemnation.

There is also a phenomenon that in the face of national condemnation, the promoter of the "Love Apartment" movie has not moved!

From the perspective of professionalism, from the perspective of its routines, it is obvious that it is a broken jar!

After the word-of-mouth is over, they themselves are embarrassed, that is, they are clear about the word-of-mouth period of the day or two before eating, and they don't bother to argue about the crisis public relations or some follow-up routines in the future, and almost give up.

Alas, a good 'love apartment' fell victim ...

……

After a simple meal, Fang Cunliang continued to do some interviews on Bai Xiaofei's preferences.

The conversation shifted to investing.

"I heard that for every one of your plays, the studio will participate in the investment?"

"Yes, this can also reassure other investors, if you lose, everyone will lose together!"

"But you've made a lot of money in both movies!"

“… This is luck, as I said before, I do every project, I can only try not to lose money, whether I can catch the money grandma, is not within my control. ”

"Can you tell me how much you have divided into "Riding the Wind and Waves"?"

This topic is a bit sensitive, but once it is on "Triptych", it will definitely spark discussion...

Xiaobai pondered for a moment, but still replied: "... I signed a tiered sharing contract, and I can only say that I took 10% of the box office share for this drama! ”

“… Is it a simple box office share? ”

"Yes!"

“…”

Fang Cunliang couldn't help but swallow his saliva, ten percent is 180 million!

In particular, there are more than 60 million poor people in China, and you are already a billionaire?

I really wanted to ask him if he had any plans to do charity, but after thinking about it, I still shut up.

What does it have to do with you whether people do charity or not!

"One last question."

"Hmm... You said. ”

"Evaluate the actors of "Riding the Wind and Waves"!"

"I am generally reluctant to judge a person at will, especially an actor, because people's personalities will vary according to the environment in a short period of time, for example, if you are in his crew and another person's crew, the state presented is completely different!"

After a pause, he took the cigarette handed by Fang Cunliang, took a puff, and then continued: "If it is the publicity period, I will definitely say that the actors are very good or something, and I have known you for two years, so I will tell the truth." ”

"Actually, people often ask me how this actor is, and I answer honestly, anyway, he is like this in my place, and I don't know about other places, because I can't judge what kind of character a person is based on such a short period of interaction!"

“… But Zhang Shan still has Dong Jian..."

"Of course the two of them are very good actors, otherwise I wouldn't have looked for them whenever I had a play!"

"What about the Deng Dynasty?"

“… If you only look at their performance in "Riding the Wind and Waves" - Deng Chao is of course a very good and professional actor, especially when he is doing some particularly subtle expression management, such as a look and a movement at the corner of his mouth. It may be that you have been watching more of his comedic exaggeration lately, which is his way of expressing sincerity to the audience, but in my opinion, the biggest feature and advantage of his performance is his ability to deal with delicate emotions through small expressions and body movements. Those who have seen this movie should know! ”

"What about Zhao Liying? I heard that she is the female number one you hand-picked! ”

"Liying... I don't dare to say too much, she has a lot of fans, but often many times people tend to ignore their own ability in acting. I've seen some of her plays before, and I thought it was pretty good. Of course, "Riding the Wind and Waves", her performance is qualified! Not weaker than any professional actor. ”

"It's not hand-picked, after writing Niu Aihua, I thought about which actress was suitable, and then I thought she was good, of course, she was indeed the first choice."

"By the way, how did you come up with the idea of looking for Li Ronghao?"

"His own temperament is very suitable for acting, the edges, appearance, cold temperament, and the way of speaking are all very good. At first he was a little unconfident, but by the second and third shots, it was natural..."

"Do you have any plans to continue working together in the future?"

Xiaobai couldn't help but ask: "Isn't it the last question?" ”

“… You should give it as a gift. ”

"It depends, if there is a suitable role, of course I will look for a familiar actor."

The meaning of this sentence is that there is basically no possibility of cooperation anymore...

Where are the right roles?

Xiaobai is ready to praise himself!

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