Chapter 141: Rectify the Marketing Department
I suppressed my excitement and asked in a steady tone, "What do I need to do?" ”
"Competition." Mr. Lin said these two words slowly.
"Competition, and with whom?" I asked with concern, I hope to know a little more about the competition, I am eager to win in the competition, now I am not what I used to be, a general manager of a 4S store has a great temptation for me.
Mr. Lin shrugged his shoulders and said, "No comment~~ When the time comes, you will naturally know." After a pause, Mr. Lin continued: "By the way, I still have more than 2 months to serve in Nantong, and the reason why I told you so long in advance is that I hope you can be ready." After speaking, he patted me on the shoulder and said, "Work hard and don't let me down." ”
"Thank you Mr. Lin for your cultivation! I will definitely do my best. ”
......
Walking out of Mr. Lin's office, I seem to be full of motivation, this is indeed a once-in-a-lifetime opportunity for me, imagine what is the concept of becoming the general manager of a 4S store at the age of 26? As far as I know, in the entire company, except for a returnee with the title of doctor, there is no precedent for sitting at the level of general manager at the age of 26, and even Shen Man, who has super work ability, has not risen so fast.
In addition to the excitement, I also have curiosity, I don't know who this potential competitor will be, preferably I know it, so that I can know myself and win all battles!
......
Back in my office, I made a decision: a one-month tenure has allowed me to sit firmly in the position of marketing director, and the successful implementation of the last advertising strategy has greatly increased my voice in the company.
I decided it was time to put the marketing department in order, and I needed to get rid of some of the black sheep and build a cohesive core team so that I could get more leverage in the upcoming competition.
......
I asked my assistant to bring the performance appraisal form of the marketing department in the recent period, I lit a cigarette and looked at it carefully, five minutes later, I put the appraisal form aside, smiled, as I expected, during this period of time the indicators are at the bottom of the position is Wang Debiao, of course, there is something I deliberate, but also related to his casual work attitude.
In the evening before work, I called Wang Debiao to my office, lit a cigarette for myself, and threw the performance appraisal form in my hand to him.
He took the form and looked at it, the expression on his face became more and more uneasy, and only after a while did he say to me: "Director Zhang, you see~~I~~~"
"I think you should know what to do." I said to him with a blank face.
"I'm doing data management now, and it's hard to get results." Wang Debiao said with grievances in his tone.
"No matter how big or small, any position has its value, this is not enough as an excuse for you, in addition, your plan completion rate, report processing quality, and internal satisfaction of the department are all unqualified....... "After a pause, I snuffed out the cigarette butt in my hand and said: "Go to the financial settlement salary." ”
After I finished speaking, Wang Debiao's face turned white, and he said to me in a pleading tone: "Director Zhang, give me another chance." ”
"The rules are fair to everyone, and since the rules are activated, they must be followed." After saying that, I shook my head resolutely.
Wang Debiao finally said to me with a ruthless face at this time: "Zhang Yixi, you are a personal vendetta in the communiqué, I want to go to Mr. Lin to complain about you." ”
I shrugged my shoulders and said, "Don't talk to me like that, and as for complaints, you can do it...... However, I would like to remind you that if you are willing to resign voluntarily for personal reasons, I can write you an employment reference letter in the name of the company........ That's all I can say and do. After speaking, I ignored Wang Debiao, took a sip of tea and continued my work.
I believe that he will accept my proposal to give up the complaint, because the complaint has no chance of winning, if he completely falls out with me, I believe that the whole industry will know that he Wang Debiao was brushed down because of the unqualified assessment, and it is not so easy to get a similar job.
A minute later, Wang Debiao finally gritted his teeth and said to me, "I apply for resignation." ”
"Good."
Looking at the back of Wang Debiao's departure, I smiled, the reason why I wanted to write a letter of recommendation to him was because I would be happy to send this straw bale to a competitor.
Closing the computer, I let out a heavy breath, went to the window and opened the curtains, staring at the afterglow before dusk, I felt more and more that this was really a wonderful twilight for me, and my life was about to jump forward in this twilight.
......
In the evening, Lin Xi asked me to talk about the store, I arrived on time, and as soon as I sat down, Lin Xi took out a contract from his bag and handed it to me.
I took it and looked at it, it turned out to be a housing lease contract, and I asked suspiciously, "What is this?" As he spoke, he flipped a few more pages.
"I rented the store, and I cut 20,000 yuan of 330,000 yuan in rent." Lin Xi said disappreciably.
I put the contract aside and said with reproach: "The investment analysis report has not been made yet, why are you in such a hurry to rent the store?" Your investment behavior is very imprudent! ”
"I really wanted this store and I felt that it would be a new beginning in my life." After a pause, Lin Xi added, "This starting point has nothing to do with whether you make money or not. ”
"I don't know what you mean."
"Someday you'll understand."
I didn't think too much about Lin Xi's words, I just thought about how to proceed with the next work, after all, Lin Xi had already rented the shop, and many things had to be put on the agenda.
After a while, I said to Lin Xi: "My suggestion is to make a coffee shop on the second floor according to our original idea, and prepare some entertainment equipment on the third floor, such as a billiard table, somatosensory machine, and table tennis table, and make a recreation room, which is open to members for free as an annex to the coffee shop." ”
Lin Xi asked me puzzled: "Free and open?" ”
I nodded and said: "Yes, free to open, the business area on the third floor is only more than 150 square meters, whether it is a billiards hall or a gym, a health hall or the like, the area is small, it is better to make a recreation room, free for members to use, in addition to the so-called free is certainly not absolutely free, such a free project improves the service level of the store, and the price of other things can be increased accordingly, our main target customers are senior white-collar workers, they have strong consumption power, and they also pay more attention to the experience of the consumption process." As long as it can bring them the pleasure of consumption, they can accept reasonable high prices, understand? ”
Lin Xi thought for a while and nodded, I continued: "In addition to the university within 1000 meters of the diameter of the store, there are several high-end office buildings, my personal judgment is that there is enough consumer base, and the other 80% of the profits are generated on 20% of consumers, especially in the fast-moving consumer industry, so it is necessary to operate a membership system, I will formulate a set of reasonable membership consumption rules to cater to the consumption needs of consumers, and to create a USP for the store~ Well, it is a unique sales proposition, The selling point that distinguishes it from other coffee shops, such as the concept of drinking coffee by the sea, which we proposed, is a good selling point......."
In the process of my explanation, Lin Xi has been holding his chin and listening carefully, nodding from time to time, the time is already 9 o'clock unconsciously, I said to Lin Xi: "Probably the idea of business is like this, you take the time to go to Shanghai in the past two days, inspect the more characteristic coffee shops over there, and wait for you to come back, comprehensive your inspection results, we will make a complete set of business plans." ”
"Hmm......" Lin Xi nodded seriously still very seriously.
Just as I was talking to Lin Xi, the text message prompt on my mobile phone suddenly sounded, instantly hitting my heart with a "bang" trembling, there are only a few people who are used to contacting me with text messages, Mo Han is one of them, could it be her?
took out her mobile phone and looked at it, her heart was beating even more violently, this message was sent by Mo Han, and she finally remembered my humble Zhang Yixi.
------------------------------------------
The fourth more. Thanks to the mobile station WEN Xing's PK ticket. The PK ticket that has passed will add a more chapter tomorrow to express gratitude.