The sudden rise of Penghua County has brought great inspiration to Zhou Heping, and has also brought a good start to how backward economic areas should achieve leapfrog development.

In the four counties, one city and one district under the jurisdiction of Zhongzhou City, there are many places where the situation is similar to Penghua County, Zhongzhou County, Getian County and Xiangshui County, the situation is basically the same.

Their common feature is that they are located in the hinterland of the Central Plains, and all of them are fertile land, with no resources, no capital, and no business atmosphere.

In contrast, the situation of Zhongzhou County and Getian County is better than that of Xiangshui County, Xiangshui County is okay in agricultural development, they have a lot of vegetable greenhouses, and it is the largest vegetable planting base in Zhongzhou City.

The industrial development is miserable, until now, Xiangshui County does not even have a decent factory.

Getian County has several large-scale machinery processing factories to support, part of which has led to the development of the machinery processing industry, coupled with the advantages of adjacent to the provincial capital, life can go on so-so.

Zhongzhou County, can take the shot, only foreign trade exports, more precisely, is their file processing and export trade is still a little famous, their processing of hair has been exported to more than 100 countries and regions on five continents in the world.

This number sounds very scary, but in fact, it does not make much substantial contribution to the economic development of Zhongzhou County, after all, most of these file processing are small workshop-style small-scale operations, and there are a certain scale, a total of more than a dozen.

Zhou Heping's travel plan this time is to go to these three places with relatively backward economic development to see if he can find the same development opportunities as Penghua County.

Seven people from the Zhongzhou City CPC Committee, nine people from the municipal government, six people from relevant departments, plus seven cars and seven drivers, and a group of 29 people, marched mightily to the outside of Zhongzhou City.

The first stop Zhou Heping chose was Zhongzhou County, without any other considerations, except that Zhongzhou County was the closest to Zhongzhou City.

In terms of position, Tao Ying, the secretary of the Zhongzhou County Party Committee who is just forty years old, should be regarded as a strong woman, but in Liu Yan's mind, he feels that it is more accurate to position Tao Ying as a capable woman.

Tao Ying greeted the arrival of the leader with a spring breeze on her face, and when she held Liu Yan's hand, the first thing she said was: "I'm back!" ”

Whether this sentence should be a question sentence or an exclamation sentence, Liu Yan couldn't say clearly, from this sentence, Liu Yan heard the incomparable sense of intimacy, and Liu Yan suddenly felt as if he was back at home.

After a long time, Liu Yan was still thinking about this sentence in his heart - he was back.

Compared with this sentence, those scene, entertainment, and flattery that welcome leaders to come and guide are simply weak.

Zhou Heping's original intention was to let Liu Yan participate in specific discussions, but Liu Yan is the secretary of the municipal party committee, and his main job is to connect with the relevant departments of Zhongzhou County and arrange for the leaders to eat and live.

Therefore, Liu Yan only followed the large army around the territory of Zhongzhou County for a morning, and Liu Yan did not participate in the discussion meeting in the afternoon.

After dinner, Tao Ying came to Zhou Heping's room and talked with Zhou Heping for about half an hour, Zhou Heping didn't seem to be satisfied with the discussion in the afternoon, he took the initiative to say to Tao Ying: "Why don't you talk to Liu Yan, maybe you can have unexpected gains." ”

Tao Ying had long heard that Zhou Heping was very important to Liu Yan, and the information Tao Ying heard from Zhou Heping's words was that Zhou Heping was quite important to Liu Yan.

Entering Liu Yan's room, Tao Ying said with a smile: "Brother, you are finally back, my sister counts her fingers and looks forward to it, I look forward to my brother coming back to give my sister a big idea." ”

Liu Yan smiled and said, "Don't scare me, I don't dare to take big ideas, that's the leaders' business." ”

Speaking from the heart, Tao Ying was also very dissatisfied with the discussion in the afternoon, she felt that what those people said was all big talk, empty talk, and superficial talk, and none of them could be applied to actual work.

Tao Ying didn't say what she felt in her heart, she said: "The leaders are talking about guiding opinions, and I want to hear the constructive opinions of my brothers." ”

"Secretary Tao, you are really good at talking, not only artistic, but also very intimate." Liu Yan praised from the bottom of his heart.

"Really? Originally, when I came in, I was ready to praise you, it seems that I met Lu Ban today, so I'd better put away my axe. Tao Ying made a gesture to hide something behind her, and then said, "Brother, let's stop chattering about these thin soups and water, and quickly take out the dry goods in your stomach." ”

Before coming, Liu Yan did some work on the situation in Zhongzhou County and learned some information from it.

"Secretary Tao, I heard that the original traditional industry in our Zhongzhou County is not file processing, it seems to be leather products."

Tao Ying said: "Leather products are the traditional processing industry in Zhongzhou County, but there has been no major development, for those leather makers, it is a simple craft inheritance and life maintenance." ”

Liu Yan asked heuristically: "What are the factors restricting the development of the leather processing industry?" ”

Tao Ying said: "The main problem is the market positioning, these leather makers are inherited from the old generation of production technology, the production technology is naturally not said, their leather quality is also first-class, but there is no brand advantage, can not sell at a good price, their leather products are relatively high cost, profit margins are not optimistic." ”

Liu Yan asked again: "Then why not try to develop and establish your own brand?" ”

Tao Ying sighed and said, "Alas! It's hard! Someone has tried to establish their own brand, but the result is very bad, you also know, to establish a brand not only to have a strong publicity channel, but also to have enough funds as support, these handicraft makers often hold the traditional ideology, neither so bold, nor so strong, the most important point, is that people are deep-rooted traditional concepts, many people are positioned these handicrafts on the simple handmade, not taking into account their brand value at all. ”

Liu Yan thought for a while and said, "Can we combine the file industry with the leather processing industry?" ”

Tao Ying looked at Liu Yan with wide eyes, as if her heart had been violently shaken.

Yes, why not combine the hair industry and the leather industry to develop?

In recent years, with the continuous development of the export trade, these small workshop owners have gradually paid attention to their own brand management, and many of them have registered brands abroad, and these brands are very loud.

If you use the brand advantage of the file to infiltrate the leather products into the export trade, it may be a very good choice.

Tao Ying's thinking suddenly broadened, although because of her position, Tao Ying didn't have those brand-name bags, but she knew that the sisters around her all had these luxury things.

The price of these bags is nothing compared to the leather jackets and leather pants processed by these artisans today.

Tao Ying thinks that as long as the market positioning is accurate, with the exquisite skills of these craftsmen and the excellent product quality, and with the help of the influence and credibility of the file, I believe that leather products will soon be able to enter the overseas market.