Today is the opening day of the "Seaview Coffee" store in Jinan, from the bottom of my heart, I have no bottom about the opening of this time, after all, this is Jinan not Nantong, the market environment and consumption characteristics of each place are different, and in Nantong, mainly with the help of Chen Qingyi's local influence, and then on the basis of the success of the first store, there is a boom when the opening of the 2 stores, and these are obviously not in Jinan.

I woke up early, changed into a formal suit, put on a tie, and went to the hairdresser to get my hair styled before rushing to the scene.

At the scene, the event execution company was waiting solemnly and preparing for the pre-opening work, and the first-class pianist hired in the inner hall of the coffee shop had already played soothing tunes to warm up the pre-opening session.

At around 8 o'clock, celebrities arrived one after another, including those from Nantong, those invited by Han Feng from Shanghai, and the local celebrities in Jinan invited by Chen Qingyi through friends who were media.

In order to coincide with the opening of our "Seaview Café", parking is prohibited in the Lotte Mart open-air parking lot, and all vehicles will be parked in the underground parking lot to make way for our guests to park.

The scene began to gather luxury cars, which is naturally the effect we need, or it can be said that we deliberately created, such a marketing method has been successful in Nantong, and we will naturally not abandon it.

At 9 o'clock in the time, the originally wide parking lot was already extremely crowded at this time, and our coffee club was already in a bustling business circle, which naturally attracted many onlookers, and even many people took out their mobile phones or other shooting tools to capture the luxury cars gathered at the scene, and talked about it, of course, these are expected, and the most feared thing about marketing is that there is no topic.

Before the opening of the "Seaview Coffee" Jinan store, we have spent a lot of money to advertise through various advertising channels, at this time the advertising effect has also begun to appear, although it has not yet officially opened, but there have been high-end people on the scene to handle the VIP card, and this time our VIP minimum amount has reached an astonishing 5000 yuan, and the minimum single recharge shall not be less than 1000 yuan in the future, and there is no promotion, VIP card after the first month, will be limited to sale every month, up to 100 pieces, Externally, it is claimed that this is to prevent too many customers from being overloaded and the overload of the store from affecting the consumption environment, which is actually a disguised hunger marketing.

In addition, we also focus on the packaging of membership cards, each VIP card on sale has a special card box of "sea view coffee", and this card box is carefully carved with precious rosewood, the production cost of each card box is as high as 1000 yuan, for this we also put forward another marketing model, guide consumers to give our VIP card as a gift to their leaders and relatives and friends, because in our consumption, is a symbol of status, send us a VIP card, on behalf of recognition and respect, This is also a marketing campaign to make full use of the consumption needs of high-end consumers who urgently need to realize their self-worth.

.......

At 9:18 a.m., "Seaview Coffee" in Jinan store officially opened, the opening of the event, the content is very simple, the focus is on the layout of the event site, we arranged a pianist to play in the field, and the outfield spent a lot of money to rent the most advanced projection equipment and surround screen from the stage production company in Shanghai, the consumption environment and characteristic decoration of the store are all three-dimensionally presented, and at the same time hired 12 handsome men and women composed of a violin performance team to perform live, Chen Qingyi and a female anchor of the local TV station explained the establishment background of "Seaview Coffee", business characteristics, etc., while I, as the CEO of "Seaview Coffee", only briefly stated the opening speech, and did not give an impassioned speech as when "Fat Stall" opened....... Our positioning is high-end, and the consumer group is also a social elite, so naturally we will not do some low-end giveaways, street performances and other similar activities.

.......

After the opening speech, I went back to the inner hall of the "Seaview Café" to entertain the guests, and after a busy hour, I finally found a moment to go back to my office and prepare to smoke a cigarette and rest for a while.

After smoking half a cigarette, the door of the office was opened, and it was Mr. Gao of Creative Advertising who came in, and he smiled: "I know that you kid is here to smoke." ”

"You may be seated, Mr. Gao." I smiled and got up to greet him, and lit another cigarette for Mr. Gao.

"You kid is terrible now! Quite instructive! Mr. Gao took a long puff of cigarette and smiled at me.

I jokingly said, "It's just not standing on the top yet!" ”

Mr. Gao said to me as if he was joking: "The flowers are already blooming, are you afraid that they won't be gorgeous?" ”

"I hope so." I smiled.

When I was about to finish a cigarette, Mr. Gao asked me again: "I heard that you have set up a studio, similar to a marketing agency?" ”

"Yes, at present, this studio only serves my own self-built brand, and the other is the brand building project of the fat file acquired by Huali Group."

Mr. Gao sighed and said, "It seems that our cooperation with Lijingxuan is also coming to an end." ”

"Mr. Gao, how do you say this?"

Mr. Gao said to me with a bitter face: "I won't go around the bush with you, it is obvious that Mr. An's project will definitely give priority to your studio to do......."

"Mr. Gao, you really think too much about this, Anqi and I have always been independent in our careers, and here I can assure you that my studio will never get involved in any project of Lijingxuan." I said to Mr. Gao very seriously, this is not only a favor for me to sell Mr. Gao, but also really what I think.

"I'm relieved to have your promise...... Zhang Yixi, you kid is really good, you have morality, there are too few young people like you in the mall now. Mr. Gao got up and patted me on the shoulder and said, he was in a good mood after getting my promise.

I smiled and responded that he would keep in mind that people like Mr. Gao would have taken care of the favor you had when you sold him, otherwise I wouldn't have ordered dozens of cars at the auto show I was responsible for last time.

After chatting for a while, Mr. Gao's expression became serious and said to me: "Yixi, there is something I have thought about for a while, and I still feel the need to tell you." ”

Mr. Gao's expression made me feel a little uneasy, and I asked, "What is it?" ”

Mr. Gao was silent for a long time and lit a cigarette, took a heavy breath before saying: "The prince planted in Singapore, and there have been problems with several major projects in a row, and his father is also anxious in China, because of the transfer of funds to support the prince's project in Singapore, resulting in the domestic project also being unable to operate due to the shortage of funds, Party A is now collectively falling into the ground, claiming huge liquidated damages from them, and the bank has completely stopped lending, and all financing channels have been blocked......." After saying that, he sighed and said after a long time: "The family is in the middle of the road!"

I feel inexplicable in my heart, but I must feel sorry for the prince, at this time he must have fallen into the lowest point of his life, if it is really as Mr. Gao said, then the main responsibility for this crisis must be on the prince, he must be full of frustration and self-blame now, plus emotional sadness...... No more need to describe his pain!!

Mr. Gao looked at the silent me and said with a bitter face: "I have been friends with the prince's father for many years, and I am very sorry and sad to learn about this, and immediately supported him with 10 million, but it is really a drop in the bucket..... I did my best, too! ”

I nodded, Mr. Gao was able to do this....... As the prince's best brother, I must not sit idly by and ignore this matter....... I just don't know, what Shen Man's reaction will be when he learns the news, and will he return to the prince when he is most difficult?