Chapter 107: First Weekend Box Office

Lin'an, the third stop of the roadshow promotion.

At this time, "Charlotte's Troubles" has been in theaters for three days.

There was a lot of media on site.

finally waited until the creators finished playing treasures, and it was time for reporters to answer questions.

"Bai Xiaofei, what do you think of the box office of 130 million on the second day of the release of "Charlotte"?"

"130 million? Are there so many? ”

Xiaobai seemed to be surprised, and after the reporter confirmed, he replied: "Actually, those of us have been crazy about publicity since the movie was released, and basically rarely pay attention to box office information, and won 130 million in a single day, which at least shows that there are still many people who like our movie!" Thank you to the audience! ”

“…”

The reporter was a little confused, this is too official!

"Then do you think 1 billion box office is possible?"

"This, we all make movies, as for the box office, I think it should be handed over to the audience, and if the audience thinks it is good, it is really good!"

The answer was perfect, but unfortunately, he forgot that there was another movie that the audience thought was very good recently, but the box office was very rubbish - "Assassin Nie Yinniang", three days after its release, the box office could reach 15 million, and the number of films has been lowered to 11%...

Sure enough, the reporter changed his words: "Do you know "Assassin Nie Yinniang"? ”

“… Know, Director Hou's work. ”

"Many people complain about this work, and feel that such a box office is completely unworthy of Director Hou's reputation!"

“(@_@a)”

Bai Xiaofei looked puzzled.

He didn't understand what it had to do with him.

The reporter continued: "Then the screenwriter of "Assassin Nie Yinniang" said that mainland audiences have too short experience to understand the meaning of the movie, do you agree with this point of view? ”

Identify with your sister!

The box office garbage is to blame for the low quality of the audience.

Why did movies like "Fanghua", "Seventy-Seven Days", "No Questions Asked", and "I Am Not the God of Medicine" get high box office?

took the A-level to make a whole niche movie, and it couldn't be sold, but the audience was blamed.

Are you stupid?

(The so-called A-level production refers to works with an investment of more than 80 million.) )

A-level films often require a wide range of audiences, which requires the work to have popular commercial elements that attract audiences, a very particular art design, and most of the story scripts are classic designs. In this way, the film can get a high box office.

And "Assassin Nie Yinniang" is a costume literary film with a strong author's film style, with no storyline that belongs to the classic design, and does not collect some popular commercial elements, but it has a film budget of 90 million yuan, and it is still being released in major theaters!

This kind of behavior is equivalent to spending $90 million in Hollywood for Woody Allen to make a "Once Upon a Time in Stardust", which will be released in major theaters across the United States...

The box office is destined to flutter!

What's even more embarrassing is that when the marketing team promoted it, the genre definition of this film was a martial arts film;

Film critics, high-end moviegoers and the media affirmed the film and recommended it to ordinary audiences: this is a Tang Dynasty costume action film with both picture and artistic beauty, and it also won the Cannes Award...

Then, most of the audience was full of expectations before the release of the film: this will be a martial arts film with the unique style of director Hou Xiaoxian and Jin Yong's pleasure~

As a result, they were disappointed!

A feeling of being deceived came over me...

Be sure to scold the movie!

It's these people who contribute to the box office, you say, such a movie still expects it to win a high box office?

Of course, Xiaobai definitely can't be so straightforward, so he said in distress: "... I've been too busy lately, and I really don't have time to watch movies, so when I have time, I'll definitely make up for "Assassin". ”

Didn't answer at all.

He is not a fool, he scolds Hou Xiaoxian from the audience, and it is easy to offend people, but holding Hou Xiaoxian, he offends the audience...

……

In the original time and space, in the early stage of the release of "Charlotte", there was no major movement, plus "Hong Kong", "Nine-Story Demon Tower", and "Rescue Mr. Wu" were released at the same time, to be honest, it is estimated that even Mahua himself didn't expect the box office to suddenly squirt!

Two days before the release, only 12% of the films were scheduled.

On the third day, the film schedule has improved, reaching 14%, but the box office has surpassed the second place, only less than 20 million behind the first-ranked "Hong Kong Embarrassment";

On the fifth day, "Charlotte's Troubles" swept off "Hong Kong" that hung over it with 20% of the film schedule, starting a two-week-long journey to box office champions.

If it weren't for "Ant-Man" in mid-October, it is estimated that it would have been monopolized for a while.

Netizens summarized it very succinctly: it was released at a good time, it has a good reputation, and it was actively promoted by netizens, of course it will be good at the box office.

"Hong Kong" in the same period gave "Charlotte" a lot of intangible benefits.

"Charlotte's Troubles" meets "Hong Kong", which brings very big benefits to the former, this benefit is that when people pay attention to the latter, the topic will naturally be extended to the former, and at this time, many self-media public opinion began to guide "Charlotte's Troubles", on Douban, Time.com and Maoyan and other platforms, the score is also obvious, the same schedule, the same comedy, the same storyline of the male protagonist for his first love, and the same nostalgic music in the key scenes of the movie...

Although these two movies are not "torn", the non-intentional comparison has made "Charlotte's Troubles"...

The situation is similar now.

A bunch of big Vs and film critics desperately advocated "Assassin Nie Yinniang".

This one is offensive!

is obviously a niche literary film, and it has to be blown in the sky and in the ground!

These people can't look down on "Charlotte's Troubles".

It is unanimously agreed that this is a 'carnival of dicks!' ’

"The subject matter is very cheesy and unbearable, catering to the sour grapes psychology of many audiences, and the grade is extremely low."

Sometimes, what high-end film critics don't like is what the audience particularly likes!

"Charlotte's Troubles" is clearly just that.

On the third day of release, "Charlotte's Troubles" won 140 million box office with 32% of the film schedule, and the cumulative box office exceeded 300 million in the first weekend!

It is already obvious that this is a work that will break 1 billion at the box office!

Eye-catching data quietly revised the box office forecast from the previous 500 million to 1.2 billion...

Many netizens ran to Bai Xiaofei's Weibo to leave a message: "Yuan Hua, you don't have to quit the entertainment industry..."

"Yuan Hua, don't sing 'One Cut Plum' anymore..."

That's right, Bai Xiaofei finally has an impressive role: Yuan Hua with his own BGM!

Some people even discussed on the Internet: Do you like Charlotte or Yuan Hua...

It's rare, after all, Yuan Hua only appeared in a few scenes in the whole movie, and if it weren't for the soundtrack of "A Cut of Plums", it is estimated that he would not be so impressive.

Chen Baolian also called and said a not very good news.

"Knocking on Heaven's Door" was rejected...