Chapter 575: Beef Naming

After learning that Chen Yi was going to open a beef factory, Yang Qishen, who was in Tianhai, also rushed back to Haoyang with some personnel, and inspected the beef processing factory with Chen Yi and Gao Cunzhi who had the intention of selling.

There are indeed a lot of beef processing factories around Haoyang, but most of them are small-scale processing workshops, and the scale of about 10 million that can meet Chen Yi's requirements is very rare.

In the end, Chen Yi locked two factories, one factory covers a large area and is fully equipped, and the price is about 15 million, while the other is slightly smaller in area and has some equipment gaps, with a price of 8 million.

However, the situation of the two factories is completely different, and the reason why the first factory wants to sell is that they were investigated and punished by the industrial and commercial department for adding clenbuterol and some non-food additives to beef, and the factory owner and some managers were sentenced, and the factory was naturally on the verge of closure.

In the other factory, there is no problem with the beef it produces, but due to poor management, coupled with the fierce competition in the beef market, and the beef they produce does not have any outstanding advantages, so the sales are very sluggish.

After a comprehensive evaluation of the two factories, Chen Yi naturally chose the latter, although the former has advanced equipment, but after all, the reputation of the entire factory has been ruined, and this incident has also been on the news of Haoyang.

Although he can ensure that the beef he produces in the future will never have such a thing, I am afraid that some people will have distrust of this factory, and the bagged beef produced by this factory is cheap because of the price. It has been sold all over the country. In case someone has a problem eating. Even if he is not legally responsible, I am afraid that those who have problems with eating will also find trouble according to the address on the package.

What's more, Chen Yi is very confident in this flying beef, and with the continuous development in the future, this small factory will definitely give up. Therefore, the current factory is just a place to temporarily produce beef and open the market in the early stage.

After Chen Yi decided, his second senior brother found some people to conduct a comprehensive evaluation of the entire factory to determine the true value.

In addition to the land use rights and equipment of the factory, the factory is also preparing to sell its brand trademark for 500,000 yuan. Chen Yi directly refused, and Zhang Fei's biggest advantage was the character of Zhang Fei. With other brands, it is really harmful and not beneficial, and this small brand, worth 500,000 yuan, is simply ridiculous.

Thanks to the help of Yang Qishen and others, the total value of the factory was quickly evaluated, and Chen Yi and the others negotiated several times with the person in charge of the factory, and finally set the value at 7 million.

With the help of some legal counsel brought by Yang Qishen, Chen Yi drew up a purchase contract with the person in charge of the factory, and bought the factory for 7 million yuan.

The person in charge of the factory knew that Chen Yi continued to make beef, and couldn't help but ask to keep these workers in the factory, in this regard, Chen Yi was noncommittal, and the workers were retained, which was not in the terms of the purchase.

In the early stage of development, Chen Yi needed the loyalty of these workers, he could not let some people who did not know the details stay in the factory, this family of about 50 workers, but there were some management personnel, but there were no technical research and development personnel at all.

Any industry, even if it is a food processing plant, also needs to have R&D personnel to research and develop processes and food types, which is the way to develop, and it can develop to this point, that is, the person in charge of the processing plant does not know how to manage, let alone know how to do business.

For these people, Chen Yi used identification techniques to identify their mental activities one by one, and their names, physical conditions, mental activities, and skills were completely displayed in front of him.

More than 30 people were selected from the ordinary workers, and Chen Yi then left five of the ten managers, and the remaining 10 or so were told by the factory manager to inform them of their dismissal.

These more than ten people are either not good-hearted, or they are lazy to eat, this factory is in the early stage of development, what is needed is efficiency, how can such people be allowed to fish in the water.

After taking care of the factory, Chen Yi discussed the name of the company and the name of the food with Mr. Zheng and the two senior brothers.

Mentioning this matter, Zheng Lao shook his head and smiled, "Xiaoyi, although our Zhang Fei beef, although it is very authentic, it is more delicious than the Zhang Fei beef in Shudu, but others have seized the opportunity, with the protection of national laws, the beef we produce cannot be called Zhang Fei beef, and the trademark cannot be too similar, otherwise, it will not be reviewed. ”

"However, the product belongs to the product, our company name is not restricted, the name of the company is Sanchuan Zhangfei Beef Co., Ltd., his company is the name of the province, according to the law in Sanchuan Province can not be renamed, but in other provinces are not restricted, we can also set up a Qinxi Province Zhangfei Beef Co., Ltd."

Hearing Zheng Lao's words, Chen Yi nodded, he found Zheng Lao and a few people, just knew these things and wanted to discuss them together, now the results of the flying bamboo slip are about to come out, for the authenticity of this bamboo slip, Chen Yi naturally has no doubts, how can the things given by the appraisal system be fake.

Just like Zheng Lao said, the Zhang Fei beef they produce, with the support of bamboo slips, is naturally the most authentic, but the law is the law, after thinking about it, Chen Yi said: "Since the product name can't be the same, then the company name is not the same as them, otherwise others still think that we are their branch, Zhang Fei's name can't be used, then you can only use Zhang Fei's words, master, in your opinion, it is better to use Zhang Yide in the official history, or Zhang Yide in the romance." ”

Compared with others, Zhang Fei can be said to have controversy in many aspects, in some classics of the Three Kingdoms, Guan Yu and Liu Bei have physiognomy records, but Zhang Fei does not, his appearance, whether he is both civil and military, whether he can draw and write, have been subject to some controversy in later generations.

And its table words are the same, the Three Kingdoms by the Three Kingdoms Shu Han and the Western Jin Dynasty famous historian Chen Shou compiled, after ten years, is one of the twenty-four official history, can be said to be the official history book, in the Three Kingdoms, Zhang Fei's table is written as Yide, for Zhang Fei Yide, Zhuo County people also, less and Guan Yu have the previous master.

In fact, in the very beginning of the Romance of the Three Kingdoms, it was also based on the history books that Zhang Fei's character was written as Yide, but some people in later generations changed Yiyi to Yide with the flying character behind Zhang Fei, coupled with the traditional Chinese name, the custom of complementing each other, and the popularity of the Romance of the Three Kingdoms, many people think that Zhang Fei's character is Yide.

It's just that the bamboo slips found by Chen Yi illustrate a qiē, Zhang Yide's braised beef, if this bamboo slip is identified as true by Zheng Lao and others, it is a strong support for the official history.

Hearing Chen Yi's words, Zheng Lao smiled slightly, "Zhang Yide's name, although it is widely known, but the name on our bamboo slips is Zhang Yide, and others use Yide to let them use it, and what is the most basic requirement for us as antique appraisers, that is, to respect history, to take the official history as evidence, not to replace those novels with Yide, I am afraid that it will attract the criticism of many people, and the factory opened by an antique appraiser is not respectful of history books." ”

"In addition, on the products we produce, we can also mark this passage from the Chronicles of the Three Kingdoms, so as to popularize historical knowledge for the general public, let them know the truth of Zhang Fei's words, and let the Chinese people understand the ancient culture, which is also what we have to do as an appraiser."

Chen Yi nodded, if the name of Zhang Fei beef was not occupied, they naturally didn't have to be so entangled, they could just take Zhang Fei as the name, but now, it has been occupied by a company, and in terms of food, it can no longer be the same name as it, "Master, I know, then it is called Zhang Yide beef, and the name of our company is the same as the product, it is called Qinxi Zhang Yide Beef Co., Ltd., what do you think." ”

"Let's do it, since we want to do it, then we have to do it better, that company's trademark Zhang Fei is a black face, and we are according to its opposite, to make a kind eyebrow." Zheng Lao said with a smile.

Gao Cunzhi pondered for a moment, "If you do this, I am afraid that in the early stage of development, I am afraid it will not be accepted by many people, but with the taste of our beef, and then Zhang Fei's bamboo slips for publicity, we have overcome the initial difficulties. ”

Zheng Lao pointed to Gao Cunzhi, and said very approvingly: "Cunzhi is very good, originally we Zhang Fei beef, want to compete with that company for the market, it is a difficult thing, if you follow their footsteps, want to succeed, it is impossible, so, we need to do the opposite, Xiaoyi sent Zhang Fei bamboo slips, has been preliminarily identified, I have also studied with some cultural relics experts, it is very likely to be genuine." ”

"If it weren't for the fact that this bamboo slip is authentic and add a guarantee, I and those experts would have directly announced that this bamboo slip is genuine, and after the test results come out, we will hold a press conference together to announce the results of this flying bamboo slip, I believe it will lay a solid foundation for the emergence of our Zhang Fei beef."

Yang Qishen smiled on his face and nodded, "There is a press conference, and historians to help us, plus some publicity, I believe that Zhang Fei beef, in the early stage of development, will be concerned by many people, it can be said that without bamboo slips, the development of our Zhang Fei beef will be very difficult, but with this bamboo slips, the development of it, there will be no difficulties as the senior brother said, more will be Shun lì, with the curiosity of everyone, coupled with the taste of our beef, it is only a matter of time to seize the market." ”

"In the next period of time, I will ask some people in the auction house to discuss a few publicity plans, so that in the early stage, people will have great curiosity about Zhang Fei's beef." Yang Qi thought deeply and finally said. (To be continued......)