042. New products

Wu Hao was busy with work, and the WeChat group on his mobile phone received a new message, he clicked on it and saw that the factory had newly imported some natural plant flavor raw materials, which had good use effect and low cost. He told Cheng Xiaoxiao the news and told her: the fragrance of natural flavors is very different from that of inferior flavors. Plant essence, extracted from natural plants, retains the fragrance of the original plant, and only needs to be put a little in the solvent to maintain the fragrance for a long time. The company has imported a total of 10 ingredients with different flavors. Cheng Xiaoxiao was very excited to hear the news, and the new raw materials could just meet Li Lin's needs to reduce production costs. She asked Wu Hao to bring a little bit of each essence, selected a few flavors that smelled more distinctive, and prepared them according to the regular proportions of the fragrances of these three. She tried several recipes, wrote down each ratio on the computer, and labeled each of the experiments. With the mimicry object, the process is quickly over. On the other hand, Dong Hao is also preparing to change the packaging, and he wants to get a special edition for Valentine's Day. Just wait for Cheng Xiaoxiao to succeed in mass production.

After two days of experiments, there was a lotus-flavored perfume that tasted very much in line with Cheng Xiaoxiao and Wu Hao's wishes. She put the lotus-scented perfume in small bottles, specially marked with the word special, and in addition to this perfume, she also picked some other samples that she was more satisfied with and brought them to the company to let them make the final decision. Which perfume she gave a nickname: First Lotus, homonym: First Love.

Li Lin first smelled the first lotus, she was amazed, the taste of lotus and mint complement each other, the first smell of mint fragrance makes people refresh, and then there is the gentleness of lotus like water. It is very suitable for summer, so that people can receive a touch of coolness and gentleness in the dry wind of summer. The base note is musk, with a hint of aftertaste, like giving someone a rose, with a lingering fragrance in your hands.

"This perfume doesn't fit our previous premise at all... Why did you suddenly remember to make perfume with this smell? Li Lin thought it smelled good, but he felt that the fragrance really didn't match their previous setting.

"There is a new batch of natural flavors in the factory, I also made the taste of peony and rose, the final product is very sweet and sweet, good smell but no characteristics, mint lotus and musk I blended casually, but its taste is very special. I'll show it to you, and I'll show you the peony roses. ”

Cheng Xiaoxiao took out the samples one by one, put them on the desk and arranged them in a row, and let Li Lin smell them one by one. In the end, only Chu Lian won her heart.

"So how do you write a marketing plan? Mint doesn't have much to do with feelings. This product and the Thorn Rose are two completely different products. All of our marketing plans had to be redone. If your design is similar to the previous one, you can at least apply the template you designed before. ”

"Sister, you listen to me slowly and carefully." She sat down at Li Lin's desk and began to analyze.

"First of all, when I smell this smell, I think it smells very much like a perfume of a certain brand, but I can't remember which brand of perfume until I get to your office and see this perfume you have on the table, and I remember that this smell is very similar to the pure water of Kaizhuo."

"And then." Li Lin sprayed a little pure water on his wrist. The taste does seem to be somewhat similar to new.

"Isn't it Valentine's Day on May 20th, but the thorn roses can be emphasized to be given to couples in love, and roses represent love. The lotus flower in our new product represents a gentle and virtuous woman. The freshness of peppermint represents the youthful and energetic characteristics of modern women. This fragrance is suitable for those who want to confess. The taste is very light and generous, and it is also very suitable for novices. I've already thought of the name of this one, it's called Chu Lian. In the summer breeze, the pink lotus flower swayed in the wind, and the fragrance of the flowers flowed with the air, bringing us the taste of first love. ”

"Your product and idea are not bad, but I still need to ask for their opinion." Li Lin sent a WeChat message and asked them to have a meeting in the office at two o'clock in the afternoon to discuss the matter.