Forgive me for being tempted to tell a story this time:

A while ago, a big brother I knew chatted with a person from a film department (hereinafter referred to as Mr. A), talking about the recent Chinese film and television drama market, and talked about the problem of male-oriented works and female-oriented works.

Jun A said that the recent popularity of the two works in the name of the people and the Mekong operation is not to say that it shows the rise of male works, and it seems that this is a bonanza to be explored.

The eldest brother said an untimely truth: What kind of male and female, isn't it because these two films can become popular because they are well filmed?

The scene became very awkward at one point.

That time, he also talked about an IP network drama earlier, and Mr. A proudly introduced that after the planning was made at that time, the person in charge felt that the project might have to hit the street, and the plot and set were a little weak. Later, a certain film company temporarily decided to invite a fresh meat traffic actor in the middle and upper price range at a high price, and the result was a great success.

The scene became very awkward again.

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Of course, the above is just an example, but it does reflect a problem in the current film and television industry: the curse of resources.

The curse of resources is an economic phenomenon that refers to the fact that some countries and regions enjoy abundant natural resources, especially mining resources, but this has dragged down the economy, and the abundant resources have become an obstacle to development. For example, from 1965 to 1998, the per capita GDP of low- and middle-income countries around the world increased at an average annual rate of 2.2 percent, while OPEC countries, which enjoy abundant oil reserves, fell by 1.3 percent over the same period.

Why is there a curse on resources? Some economists believe that this is because countries or regions rich in natural resources can obtain a large amount of wealth in a short period of time only by exporting resources, while ignoring the extension of the industrial chain and the comprehensive layout of the industry, resulting in the economy facing stagnation or collapse once resource prices fluctuate or domestic reserves are exhausted; In addition, the economic pattern dominated by resource exports also concentrates wealth in the hands of a small number of people, and the widening gap between the rich and the poor will lead to a decrease in the overall consumption level of society, which is not conducive to the formation of a developed domestic market.

Look at the current film and television industry, is it a bit similar:

Stars with their own traffic are like oil and iron ore, which do not need to be hammered and processed, as long as they are placed there as they are, they can be sold at a good price. As for the screenwriters, directors, artists, etc., and even the training system of actors and the carving of acting skills, it is not important -- if you can make money lying down by selling oil, who has the patience to turn around other industries with slow return on investment?

This is also a curse for the film industry.

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Now, things seem to have changed a little.

After the end of the Korean War, General Peng said: "Gone are the days when the Western powers could conquer a country with a single cannon in the East." ”

I hope that one day, we can also say that the era of relying on traffic stars and IP that I didn't know how to get can sit on billions of box office is gone.