Chapter 45: Joint Hype
Zhao Hongbing also knew that Sun Tianyuan was in a bad mood, and hurriedly said: "Tianyuan, don't worry, listen to me."
My opinion is, what he does, what we do, he sends people to block our doors, and we go to block their doors.
If you don't do business, don't do it, in this way, the new mattress can't be sold, the consumer's appetite is hanging, you can't buy mine and can't buy 'Xuanfei', and when the two sides retreat, we have many varieties and good quality, and we will definitely take advantage of them cheaply, and the sales will go up immediately. What do you think of this approach? ”
Sun Tianyuan was still angry that Zhao Hongbing didn't agree with him just now, and his tone was not good: "It's not good, how long do I have to spend with them?" Isn't it a waste of money to pay for someone? ”
Zhao Hongbing just didn't hear it: "But now this is the best solution, there are still a few days to go to court, this is also the fastest way to keep our market share in various places, we let the agents around the country find someone to do this first."
We will talk about the cost later, I think they will agree, to keep the market from being snatched away by 'Xuanfei', they will respond positively. This is also a suggestion for all of you to discuss. ”
Sun Tianyuan said: "What else to discuss, here, Tian Tian and Lingzhi are your die-hard fans, Keqin listens to his wife, and Qiao Enna also admires you so much, only me and Hua Renshan are left, and now they are also obedient to you."
I'm still thinking about a fart, just follow you, really. I'm whining and whining, and I'll be happy if I say it, hehe! ”
Sun Tianyuan's kung fu of turning his face is invisible, he was not happy one second, full of complaints, and passed with a smile in the next second.
So everyone laughed and laughed, and the little unpleasantness was gone.
In this way, the confrontation between "Rochburg" and "Xuanfei" began, and the radio also hyped up the matter, and almost all mainstream newspapers could see the names of the two brands in the news section, and some so-called experts or critics even pointed out that it was a joint hype between the two companies.
Zhao Hongbing and Wang Ziqi are also this kind of psychology now, since they have begun to speculate, then simply fry to the end, all in all, no matter what the outcome of the lawsuit is, the attention of the two brands has surpassed that of the "Feng's foreign-related" furniture brand.
As long as the quality is not criticized in the future, then the brand promotion has achieved a good effect, and within half a year, two obscure small factories have been pushed to the forefront.
There may be good people who have sorted this out as a classic marketing case, but it is still unknown whether it is a premeditated joint hype by the two companies, or an adjustment made by each company in the course of the development of the situation.
Wang Ziqi benefited the most from this incident, because "Xuanfei" is not only the sale of a single new type of mattress, but the overall furniture, and the mattress is just a tying variety.
Even if "Xuanfei" was jointly and severally liable in the lawsuit over the mattress, "Xuanfei Furniture" has successfully taken advantage of this incident.
Moreover, Wang Ziqi is still very discerning and capable, so Gao Ming has entered a batch of good wood, and personally participated in the design of several new high-end modular furniture sent to the first-tier cities in China.
As a result, these sets of high-end furniture have been well received, and orders are endless, with this hype, "Xuanfei" has also become one of the first-line brands.
So far, "Xuanfei" furniture has completed 8 million sales, and the remaining 12 million, in this case, it can almost be determined that it has far exceeded the expected target.
Due to its focus on the development and promotion of new products, "Rochburg" has an unprecedented expansion in Simmons' influence.
Under the premise that there is almost no special Simmons brand advertising on TV, the price is popular, the product is fashionable, "Rochburg" has almost become the first brand of Simmons industry in China, and it is a model of industry specialization, and the future is as limitless.
The lawsuit filed by "Rochburg" against "Xuanfei" has been heard as scheduled, and the focus of the contradiction is no longer on whether to plagiarize ideas, hostile takeovers, and so on.
The lawyer representing "Rochburg" focused on the trademark exchange of "Xuanfei" and shoddy goods, which seriously damaged the image of "Rochburg" in the minds of consumers, and filed a claim.
Originally, I thought that "Xuanfei" would quibble about this matter, but who knew that "Xuanfei" generously admitted that this matter was indeed true, and now the manufacturer of "Xuanfei" mattress has already improved the quality of the product.
And the inspection certificate was presented. The reason for such a problem is the personal behavior of the original shareholder Xie Tianci, and after discovering Xie Tianci's behavior, "Xuanfei" immediately terminated the cooperative relationship with Xie Tianci and paid Xie Tianci a large amount of compensation.
After the lawyer presented the original contracts signed by Xie Tianci in court, the court summoned Xie Tianci to appear in court for a retrial at a later date on the grounds that the subject of the case had changed.
Poor Xie Tianci, when the court announced that Xie Tianci had come to court, he was still eating leftovers for a week for the so-called righteous anger and for his little brother's expenses in the field.
Xie Tianci didn't open his mouth to ask Fang Fen or Wang Ziqi for a penny, all the money was his own, without so many younger brothers, the goods in his hands couldn't be sold, just the little bit that he and these two little brothers sold every night was far from enough, he was almost at the end of the mountain.
But he didn't know that Wang Ziqi and Fang Fen had completely sold him.
Xie Tianci was stupid when he received the summons, he really didn't expect that the "righteous" Fang Fen would make such a big stumbling block for himself, and his two younger brothers were also carrying knives and were about to go to find Fang Fen, but they were stopped by Xie Tianci.
Xie Tianci's heart is already dead, because he knows that this is not Fang Fatzi's idea, but Wang Ziqi, even if Fang Fatzi is unloaded, what can he do, the real culprit Wang Ziqi is as free, but can he fight him now?
Xie Tianci really couldn't figure out why Wang Ziqi did this to himself, wasn't he loyal enough to him?
When did you offend him......
I don't have time to think about anything more, let's withdraw the brothers first, and there is no need to confront Wang Ziqi, Wang Ziqi will either deny it or disdain, what's the use of going.
Now the only person who can help himself is only one person - Zhao Hongbing!
"In vain I was so loyal to him, thinking of his kindness for getting me out of it, I didn't expect him to treat me like this, Ah Bing, I'm sorry, it's my grandmother's blindness, Ah Bing, what should I do now?" Xie Tianci almost didn't have tears when he faced Zhao Hongbing.
Zhao Hongbing patted Xie Tianci's shoulder and said: "Ah Ci, you don't care about the following things, come to court on time, the court will judge how it should be judged, I will persuade Tianyuan not to pay your compensation." ”
Xie Tianci's tears flowed: "Ah Bing, I don't know what to say, I only know now what is true righteousness and what is true brother!"
Ah Bing, I was sorry for you in the past, it was good for you to beat me and scold me, and in the future, I thank God if I am as guilty as before, I ...... I ......"
Xie Tianci looked around, saw that there was a vase on the table, stretched out his hand to pull out the flowers in the vase and threw it away, and smashed the vase on his head, and suddenly the vase shattered, and a few blood grooves appeared on Xie Tianci's bald head, and blood flowed down the corners of his eyes and said, "I am a beast." ”
Zhao Hongbing faced such an impulsive Xie Tianci, I don't know whether it was funny or angry.