I have to thank Lionsgate for PR - "Kung Fu" was almost rated R!

In the original time and space, Columbia invested in the production of "Kung Fu", which was originally intended to be released on a large scale in more than 3,000 theaters in the United States. But just before its release, the film was defined as a restricted film by the United States because it contained too violent fight scenes...

Once it becomes restricted, the audience is also limited.

It can only be released in a few 7 theaters in Los Angeles, and then slowly expanded, but the most ** is more than one theater...

Lionsgate won PG-13 and relaxed the audience restrictions, so 2,200 theaters can open at the same time!

Frankly speaking, $6.45 million is far from Xiaobai's expected results!

2,200 theaters, how to calculate it, should be able to have a $10 million opening result, right?

6.45 million US dollars, converted into RMB, not even 45 million!

The mainland box office of "Kung Fu" is still up to now, and it can still collect more than 20 million in a single day!

Then David called to congratulate him.

“… Congratulations on what? ”

"Ranked second, not enough for your cow?"

"It's only 6.45 million..."

"Big brother, that's Star Wars!"

“… Well, Star Wars, awesome! ”

"Wait and see today's box office, we have won 2,500 theaters!"

David was confident!

……

On Saturday, January 14th, the day after the release of "Kung Fu", "Kung Fu" appeared in the columns of many film critics, and a bunch of scum media began to solemnly recommend "Kung Fu"...

No one can ignore the influence of newspapers, magazines, radio and television stations, and film critics rooted in these media can often influence the viewing choices of a considerable part of the audience.

What's more, Lionsgate spent close to $8 million in 'PR' for Kung Fu...

"The Screen": "A martial arts film that ends all martial arts films, "Kung Fu" makes "Kill Bill" look like a playground scuffle! ”

The Hollywood Reporter: "Bai Xiaofei has replayed the Hong Kong-style blockbuster films of recent years in a master's style and threw it to the audience, "Kung Fu" is definitely a postmodern version of "Kill Bill", "The Matrix" and "Spider-Man"! ”

E-Online: "'Kung Fu' tells the story of the loser like a fairy tale, and its beautiful martial arts shots make Quentin Tarantino feel ashamed!" "Kung Fu" is reminiscent of Bruce Lee, but it is more mature than Bruce Lee's films. Kung Fu is definitely one of the weirdest and best movies of the year! ”

In terms of media ratings, many media, including Time Magazine and The Hollywood Reporter, have given full marks...

"Time Magazine" even said directly: There is no smarter, funnier, and cooler movie than this!

Entertainment Weekly: You shouldn't just watch kung fu, you should dance with it and laugh all the way through.

In fact, it's very simple, "Star Wars" belongs to the public enemy of film critics, when "Star Wars" was released, few film critics gave high marks, and then, "Star Wars" became the largest IP in the United States, and the worst series of "Star Wars 2: The Empire Strikes Back" could win $290 million at the local box office - that was in 1980...

Therefore, the movies released during this time period have been praised almost by film critics.

"Kung Fu" is not a special case!

Of course, the movie itself is really not bad.

IMDb score of 7.8 points, Rotten Tomatoes freshness reaches 90%, META overall score is 78, IGN score is as high as 8.4 points...

……

It doesn't take too long for a movie to be released in the North American market, and most of them can be deduced from the approximate future trend after the first day, as long as the box office, audience structure and audience reputation on the first day are fully collected, it is basically clear whether a film is losing money or making a profit.

Big data!

Of course, there are some exceptions, such as "Titanic"...

But in general, the North American film market is quite mature, whether it is the target age composition, the distribution of various types of films, word-of-mouth preview promotion, and viral publicity methods, etc., all have mature operation methods.

Movies with box office potential, theaters are also willing to invest resources.

Some theaters don't need Lionsgate to take the initiative to contact at all, and they take the initiative to increase the screening themselves - the theater chain pays attention to the profits, and will make corresponding adjustments according to the market response of the film.

So, on January 14, "Kung Fu" opened 2,500 theaters, and collected $8.55 million in a single report...

On January 15, the number of theaters released by "Kung Fu" increased to 2,800, and the single-day box office reached $9.28 million...

The opening weekend of $24.28 million completely exceeded Lionsgate's previous expectations.

Judging from this box office trajectory, the total box office of "Kung Fu" is likely to reach $70 million!

Of course, it can also be seen that 2,800 is almost the limit - compared to 2,500, it is only less than $800,000 more at the box office...

By the way, after the Golden Globe Awards, the re-screening of "Man on the Moon" was on the agenda, and there were less than 50 theaters, but the box office reached 380,000 in three days over the weekend - the highest box office for a single theater was $30,000!

This is already a very good single hall result, and only A-level directors can do it!

"Man on the Moon" even ranked 37th at the North American weekly box office...

This is the actual result, not the brush!

……

"Kung Fu" got the key to extending the screening, but in fact, it is useless to extend the screening, and you are not "Titanic"?

Times have changed, and the hit period of a movie is only one month at most!

And "Kung Fu" has already won a record box office of 6.2 billion, and the single-day revenue has fallen below 2 million, so there is really no need to hold on anymore...

When "Wolf Warrior 2" was extended, it was sprayed into a sieve...

Of course, "Kung Fu" was also treated in the same way, but the company announcement explained to the effect that the overseas screening of "Kung Fu" had just begun, so wait another month.

When it comes to overseas achievements, some people who watch the gun version don't speak, of course, there are still water armies doing wind and rain, and "Kung Fu" has been brushed for nearly two months since the beginning of publicity, and it has long aroused people's jealousy.

In addition, I am also the spokesperson of the capital!

Xiaobai is targeting him like this, he is leading the war!

On January 20th, the North American box office of "Kung Fu" was released, and it won $42 million in the first week of release.

The first week of Chinese movies is so good, it can be traced back to the time of "Hero", of course, some people say that ""Hero" has won the North American box office twice in a row, big man, the opponent of "Kung Fu" is "Star Wars 9"...

Not of an order of magnitude at all!

On January 22, the nominations for the 92nd Academy Awards were announced.

"The Man on the Moon" won six nominations: Best Original Score, Best Original Screenplay, Best Costume Design, Best Actor, Best Director, and Best Picture!

The news came back to China, and it was boiling!

After the nomination was announced, Xiaobai finally had time to return to China...

January 25th is the Spring Festival, at least it's going to be a New Year...