Chapter Seventy-Four: The Opponent Is Online
How can we make a drama known to the public as quickly as possible?
There's no faster speed than with Traffic Star enabled!
That's how Animal World works!
So director Han Yan found actor Li who was eager to transform...
But the most terrible thing about enabling traffic stars is that the movie has been 'one-star booked' before it is released...
That's how Animal World suffered!
If the director uses Hu Ge, I can guarantee that the market expectation will definitely be different!
Maybe Wang Changtian thinks that Li Yifeng can play another wave by virtue of his appearance - the production budget of "Animal World" is 300 million!
What does this mean?
It means that the box office must be at least 900 million in order to earn back the cost.
However, starring Li Yifeng, as long as there is his movie, he will never be able to avoid him.
Li Yifeng means traffic, which means traffic that makes countless fans willing to buy tickets unconditionally without thinking.
Since the filmmaker chose Li Yifeng, how could he ignore Li Yifeng's traffic?
Therefore, the publicity period will definitely target Li Yifeng!
But here comes the problem, Li Yifeng also means criticism, whether it is the group ridicule of the traffic star's overall poor acting skills, or Li Yifeng's own lack of bright spots, Li Yifeng has been subjected to the most stringent standards of acting judgment.
But there is no way, since he was chosen, he needs to accept everything calmly.
In the early promotion of the movie, it continues to attract attention through Li Yifeng's acting skills. But who would naively think that actor Li's acting skills had been subverted because of the few "clown" shots exposed by Li Yifeng? Therefore, no matter how ruthless the movie was promoted in the early stage, the doubts about Li Yifeng's acting skills will not be completely eliminated.
The "hidden danger" of such publicity is that no matter how hard the movie works to promote Li Yifeng's acting skills, the vast majority of ordinary fans still consume "Animal World" as a fan blockbuster in the early stage.
Moreover, no matter how much progress you make, do you have a little white bull?
People directly analized the Cannes actor!
"What is missing, what will be promoted, so when Xiaobai's movie is released, I never see him promote his acting skills - there is no shortage of people!"
Thinking of Liao Fu's praise of Li Yifeng's acting skills, "He works hard!" ””
However, the premiere, the theater chain knows fans very well, and there will definitely be fans who will pay for it.
So, 26 percent of the film schedule was given!
……
"Golden Cicada Shell 2" took 12% of the film schedule, in fact, the theater chain is not very optimistic about this drama - the appearance is too ugly, the foreign direct disc film, only China is special for the theater, and the second part has not yet been released, 3 has been filmed, and the protagonist has become Zhang Jing...
Why release the disc directly? Because there is no room for this film to survive in the mature film market!
The Sect Master must have been trapped!
Because this "Hollywood" film is clearly not the same as expected...
When Lotus finished filming "Resident Evil 5", he said that Hollywood is completely an assembly-line film factory, everyone does not bring assistants, all the food, housing and transportation crews are arranged, thoughtful and proper, and everyone is treated basically the same, the whole process is not compared to the shooting is comfortable, the director and actors are very serious, and there is still a lot to learn from the Chinese film and television industry.
Therefore, when "Golden Cicada 2" came to China for joint venture filming, the first reaction of the sect leader to get this resource should be: This is a rare and good opportunity. can go to Hollywood to develop, internationalize your career development and expand your international influence, plus the film is a well-known IP, and there is a heavyweight Stallone endorsing the finale of the film, it would be a fool not to seize this opportunity.
And playing the action tough guy is a rare opportunity to transform and get rid of the domineering president who was criticized in the past, so in fact, the leader is really working very hard - just look at him without dubbing, fluent English lines!
It was too troublesome back then!
And the carved muscle lines on the body can be seen with the naked eye, which is estimated to be the result of going to the gym every day, look at the belly of Zhou Jielun, who is two years younger than him...
It's a pity that he met Stephen J., who specializes in making bad movies. C. Miller
Thus, an extremely mediocre Hollywood masterpiece was born...
This movie is obviously optimistic that the leader has obtained Hollywood's blockbuster resources, but in fact, Hollywood consumes Chinese actors and Chinese audiences to achieve its capital purpose...
It's just that they didn't expect the Chinese audience to grow up so fast, bad movies, refuse!
By the way, "Golden Cicada 2" cannot be regarded as a Hollywood A and production, at most it can only be regarded as a B-grade film, with an investment of about 20 million US dollars, plus the black row film, so the Chinese side contributed at least 6 million US dollars...
……
"Asura"...
I don't really know what this film wants.
The investment of 750 million is a real deal!
However, propaganda did not do!
Not to mention the roadshow, even the materials put into the market are only on the scale of ordinary medium-level films!
Generally, a big-budget movie like this will spend a lot of money on advertising and network marketing, but "Asura" does not, and it is directly released, and the theaters feel strange!
In fact, this film is not for the box office.
This is a new way of playing in the financial circle, called premium investing!
Take "Asura" as an example.
A work with market potential, in the initial stage, the main creator is gathered with the money of the first investor, the team is built, and it can be started, and then a round of premium will be carried out.
This round of premium may not be very high, but it will be doubled on the basis of the first investment.
After the film starts, or when it is finished, there will be another round of premiums until the film is released.
The first-day box office, word-of-mouth, etc., will determine the next round of premiums.
There is constantly capital that will enter, and although they do, the cost of the film is already very high.
Assuming that after three rounds of premiums, the initial investment is 40 million, what is the cost of the final movie?
Let's calculate: the first time the premium doubled, it was 80 million; The second premium is doubled, it is 160 million, and the third premium is tripled, 480 million!
Therefore, no matter what the box office of this film is, the investors who entered the first and second rounds can get a share of the money, which is equivalent to the original investment of the film has been repaid.
There is no doubt that "Asura" must have gone through multiple rounds of capital premiums to finally reach such a high investment.
More than 100 million US dollars, which is also a huge investment in Hollywood!
A work with such an average publicity and such an ungrounded cast is impossible to invest 750 million in any case, and the worst losers are the investors who enter after the premium...
As for why some investors are paying?
Big brother, there is really no shortage of bad pens in this world!
As long as you can flicker!
By the way, the theater chain is still very face-saving, and "Asura" got 18% of the film schedule!
After all, the special effects really threw money at it...
……
Obviously, these three films are not Bai Xiaofei's opponents!
On June 29, "Tang Bohu Dots Autumn Fragrance" received 170 million in a single report, still firmly occupying the first place at the box office;
In second place is "Animal World", which received 70 million on the first day!
As for "Asura" and "Golden Cicada 2", they add up to less than 30 million...
I don't know what gave "Animal World" courage, or they wanted to win a little topicality, at the premiere scene, Li Yifeng sincerely apologized to Douban...
quickly became a hot spot on Weibo.