Chapter 442: Who Supports the Newspaper Industry (Second Update)
The wharf in Bashui was lively, and people from all over Chang'an were buying leek flowers.
The leek flowers from Dengzhou are cheap, and the newspapers say it.
The people wondered, why are there so many leek flowers? It's cheaper than making it yourself with leek flowers and salt.
Even pickle shops in other counties came to buy them with large vats, which was considered a purchase, not their own cooking.
"Sure enough, we started advertising." Yao Chong took today's newspaper and read the advertisement.
Lu Huaishen was in a good mood: "Otherwise, you will always take money, no matter how rich the Li family Zhuangzi is, it will not be enough, and the Li family Zhuangzi will not be able to fall." ”
"Look here, use words to teach pinyin, sixty-three letter combinations, why not choose sixty-three words?"
Zhang said that he saw the newspaper teaching Hanyu Pinyin and felt that it was difficult to learn those letters.
"It doesn't matter what he can use, there are other words when keeping accounts, and it is estimated that Li Yi is familiar with this letter." Yao Chong said.
"It's for the literate to learn first, and then to teach the illiterate.
There are always people who are willing to teach, so it is estimated that the newspapers in the future will carry the phonetics.
As long as the pinyin is learned, the people can learn more words when reading the newspaper.
It's a good calculation, the price of newspapers is low, and the people buy schools.
Newspapers advertise and use advertising fees to make up for the money lost by printing newspapers. ”
Lu Huaishen analyzed and continued to think.
Zhang Shuo shook the newspaper: "When most of the people are literate, it will be difficult for anyone to spread rumors in the future." ”
"Newspaper, it's a knife." Yao Chong concluded.
Before, they thought of writing something in the newspaper, and it spread quickly.
Nowadays, if literacy can be taught, more people will buy newspapers, and the newspaper will only be printed on one side, and the other side can be used for writing.
"What the old man can't figure out is that there are a number of words that can be written on a newspaper, there are many people who buy it, and the advertising fee can be earned back and the money lost?"
Lu Huaishen was on the tip of the bull's horns for a while, and he was still worried that Li Yi would lose money.
Zhang laughed twice: "You can have two or three newspapers in one newspaper, and Zhang Zhang advertises."
The technology of papermaking is improving, and there are stones in Lantian County that can be used to make paper.
When there is more mining, the cost of paper decreases, and the number of advertisements increases, not only does not lose money, but also makes money. ”
"Exactly, I just don't know what to do outside Jingzhao Mansion. His thing King Song said, made of copper, a set of a lot of copper is needed. ”
Yao Chong didn't want to find fault with Li Yi at the moment, he felt that the newspaper was easy to use, and it could tell the people what to do and what not to do.
When the three of them were worried about Li Yi, the workshop of the Li family Zhuangzi was printing on the wax paper on which the words were written with oil dipped in oil.
The wax is not paraffin, there is not so much oil here, the kind of oil that can be dug in the open air.
Li Yi can't do it if he wants to use the soil method to refine oil, and the soil method of oil refining, paraffin oil is a by-product, which is produced after distilling oil at different temperatures.
The wax used now is the wax of the insect, which is called the ash worm.
Put the ash worm on the ash stem tree, and the worm will grow on it and secrete the worm ash.
Insect ash has many uses, including as a medicinal use.
Wax and paper are processed together to make wax paper, and when you write with a metal pen, there is no wax left in the place where the words are written.
A roller dipped in ink rolls on it, and the ink passes through and prints on the paper.
The advantage is convenient, and the disadvantage is that if you are not proficient in operation, the wax paper will be broken when you print it.
Li Yi stood next to him and watched the craftsman operate: "You need to find someone to practice writing wax paper characters, and the habit of writing brushes has to be changed." ”
Li Yi is worried about manpower at the moment, who will he send to various places? Get to know the local situation there.
Able to deliver messages, and at the same time receive fixed content information and create newspapers.
At dinner in the evening, Li Yi mentioned it with Li Longji and Li Chengqi.
"We have to arrange for people who are safe to go out, and some of the migrant workers go to deliver newspapers, and they can't do that job."
Li Longji pondered, of course he knew that the newspaper was a mouthpiece, and the words written in the newspaper were what he said to other people.
The court is in control, and if it is specially said, the people will support it.
It is most convenient to break the monopoly of powerful families in various places.
People read the newspaper every day and are accustomed to believing what it says.
Other people sent back through the newspaper when local officials concealed something and did not report it.
Manpower must be good, who wants to leave the past from Chang'an?
"Brother Yi, will the people sent over be bribed?" Li Chengqi suddenly thought of a situation.
"Take turns, send people there, find people in the local area to write articles.
Only when important content from our side is delivered to that side will we print it in the most conspicuous position on the front page.
Readers write articles and pay for pen polishing, whether they are rich or poor.
The person sent is responsible for picking out what content can be printed in the newspaper.
It is not okay to spread rumors, not to satirize the court, not to incite, and not to slander others. ”
"This matter needs to be made known to His Majesty so that it can be arranged." Li Longji decided to consult with the prime ministers.
Li Yi has no manpower here, and his Zhuangzi can't go to all parts of Datang.
"Then the third brother will bring a set of printed things and send it." Li Yi nodded.
He let go of other places, as long as he got the advertising money back, he said that he would cooperate with the post station and make money together.
Otherwise, if the person he arranged for it to write it blindly and print it out, who would be responsible if something happened?
The matter was discussed, and Li Longji brought his things with him when he went to work in the morning.
It's almost over, take it out for everyone to see.
The eunuch operated, rolled it with an oil roller, uncovered it, and the words came out on the paper.
Take this piece of paper, cover it and roll it again, and print another sheet.
Yao Chong and the others continued to be dumbfounded.
"Oh, good thing, there is this thing, what kind of board do you carve? Write it down, and you can print a lot of it in a day. ”
Zhang said that he took a piece of paper and saw that this kind of printed thing is not as good as movable type printing, and the edge of the paper will accidentally get ink.
But quickly, when the court republishes the document, why copy so many copies, write one, and print a bunch of them.
"It turned out that Li Yi was going to take this thing to print newspapers in the local area. Your Majesty did so, and then put a few sets in the hall. ”
Lu Huaishen asked, the ink does not seem to need the kind of Li Zhuangzi, and the engraving printing is enough.
If you use paper, I don't know if it's good to use the paper you used before, but if you still use it...... Let's buy it from the Li family Zhuangzi.
The paper of the Li family Zhuangzi is cheaper than other papers, and the price will be lower in the future.
"Li Yi and I talked about the local manpower problem......
Li Longji began to talk about business, where to find someone, first to practice writing.
"Your Majesty, three people can be discharged at a time to supervise each other.
Each county sends a group of people, and they rotate every three months or six months.
There are people waiting for the platoon officer, let them go first, we will evaluate, and if it is good, give the official position.
If you don't want to go, continue to wait for the platoon officer, there are many people who are looking for a way to do it. ”
Yao Chong suggested that he did not like those who used poetry as a stepping stone to find officials.
He prefers to look at the current affairs and policies, and write an article on the current situation in the Tang Dynasty, and if it is well written, it can be given to the official.
This bypasses the imperial examination, and some people are really good.
"Your Majesty, which way to pass the message?" Zhang said that he thought about the problem of long distances.
"The official post, the net profit earned from newspaper advertising, is subsidized to the official post, how much money is allocated by the official post every year, and how much is made up by the newspaper."
Li Longji said lightly and said something that the ministers were stunned again.