When Zhang Yunfan learned about the entire Dongchuan market before, there were always two names in his materials.

One person is Dongchuan Agricultural University, and the other is Dongchuan Agricultural Group!

Dongchuan Agricultural University is one of the top three universities in the province, and its teaching and research level and faculty are among the best among agricultural universities in the country.

That Director An Yangan, Fang Nian graduated from here.

It can be said that the truly prestigious agricultural experts in China will have something to do with Dongchuan Agricultural University to some extent.

And Dongchuan Agricultural Group, here in Dongchuan, this name is more resounding.

Some people say that Dongchuan Agricultural Group represents the future of agriculture, because when the vast area of China is still in the situation of small module operation and production, Dongchuan Agricultural Group has put forward the concept of customized agriculture.

Dongchuan Agricultural Group is not only involved in fruits and vegetables, but also covers all agricultural products.

From corn and rice to ornamental bonsai, someone once vividly compared Dongchuan Agricultural Group: "As long as it grows in the soil, there is nothing it does not involve!"

This is indeed the case, but although it involves a wide range of industries, the main revenue of Dongchuan Agricultural Group still comes from three modules: fruits and vegetables, aquatic products and product research and development!

Last year, in the annual financial report of Dongchuan Agricultural Group, the market value of Dongchuan Agricultural Group was nearly 800 million, monopolizing 40% of Dongchuan's share of agricultural products.

The one who proposed the acquisition of Tianyuan Fruit and Vegetable Group was Dongchuan Agricultural Group.

It took Zhang Yunfan a long time to finish reading the information Ke Xinyi collected for him.

Forty pages are all about the Dongchuan Agricultural Group.

Zhang Yunfan sighed, sitting opposite him was the core of the group.

Hua Ying has only joined the group for a month, and although she is only a group financial director, there are already rumors that she will serve as the general manager of the group before Ke Xinyi and Xing Lan.

Ke Xinyi and Xing Lan didn't say anything, because compared to the two of them, Hua Ying seemed to be born with a kind of leadership.

"What's wrong?" Hua Ying asked.

Zhang Yunfan sighed and said, "A strong enemy!"

"Indeed, when I worked in the provincial bank before, I also dealt with Dongchuan Agricultural Group, and their company is very powerful and has a wide layout." Hua Ying said, "However, its industry is mainly concentrated in the eastern part of Dongchuan, mainly in the provincial capital and several surrounding areas, like our Linyi side, there are few interventions!" ”

Zhang Yunfan was faintly worried in his heart.

Because he felt that this Dongchuan Agricultural Group was a giant beast with an extremely sensitive sense of smell, and it must have been attracted by his recent movements.

Entering the eastern market of Dongchuan Province is actually what he has always wanted to do, because the provincial capital is in the east, and the eastern part is more densely populated and the market is wider.

But before he could provoke others, they took the initiative to come to the door.

Zhang Yunfan seemed to be talking to himself, and said to others: "They should have noticed us, the purpose of coming to Linyi is mainly two, one is to eat the Tianyuan Fruit and Vegetable Group, and insert a bamboo pole for us in Linyi to restrain our movements."

Second, I should also want to take this opportunity to touch our bottom line. ”

"I think there's a third!" Ke Xinyi suddenly continued, "It wants to expand to our west!" ”

Everyone nodded, no matter what the reason, such a behemoth suddenly put one foot on Linyi's plate, and he had never come with any good purpose.

Zhang Yunfan knocked on the table and said: "No matter, whoever is blocking our way, just step on it, now we can't manage so much, Linyi is a base, we must defend it!" Facilitate our acquisition of Tianyuan Fruit and Vegetable Group as soon as possible! ”

After everyone left, Zhang Yunfan walked to the window alone, it was snowing outside, and the long winter was just halfway over.

Now the loan obtained from the provincial bank has cost more than 40 million yuan because of the company's operation and the covert acquisition of other companies.

Zhang Yunfan was thinking about the money in his hand, and there were 150 million yuan, which seemed like a lot, but at best, the money was enough for him to play in Linyi, and if he wanted to stretch his feet to other areas first, then it would still be stretched.

If you want to set foot in other urban markets, you must first have enough product supply, but as far as this link is concerned, Shennong Group is obviously not enough.

We still have to wait for time, and after surviving this long winter, we can break ground as soon as March.

Before launching an attack on the east, Zhang Yunfan's first thing to do was to unify the market in the west.

Linyi, in the western part of Dongchuan Province, is already one of the top prefecture-level cities. Therefore, Zhang Yunfan unified Linyi, as long as he exerted a little force, the entire western part of Dongchuan could be embraced by him.

Three months is enough time for him to do these things, and after three months, he will have to build a large number of buildings, at least double the current area of the fruit and vegetable production base, and the variety involved.

Vegetables, fruits, and other agricultural products must be involved, which will invisibly increase the competitiveness of Shennong Group.

Zhang Yunfan seemed to be able to feel that the day when he would fight the behemoth Dongchuan Agricultural Group was not far off, and at least within half a year, he would be able to really compete with it.

Although the two companies will definitely fight each other in the acquisition of Tianyuan Fruit and Vegetable Group, it is only a test after all, and no one will reveal their true background.

As long as he wins the Pastoral Fruit and Vegetable Group, so in Zhang Yunfan's view, this is not a difficult thing, if the other party is pressing step by step, he can directly crush the Pastoral Fruit and Vegetable through the advantages of the market, and finally make it bankrupt and split.

But in any case, Zhang Yunfan is determined to eat the fat meat of pastoral fruits and vegetables.

So he doesn't plan to put the next focus here.

In the western part of Dongchuan, in addition to Linyi, the larger cities are just cloud cities.

After briefly explaining the company's affairs, Zhang Yunfan drove to Cloud City alone.

In Dongchuan Province, Yunchuan City, the provincial capital, is the largest city, with a population of more than 8 million and convenient transportation, followed by Linyi, with a population of 4 million.

These are the two most famous cities in Dongchuan, and if there are any, then you can only mention Cloud City.

The population of Yuncheng is not large, only two million, which is obviously too small compared to Yunchuan City.

However, Yuncheng is the center of the entire Dongchuan tourism industry, and the annual tourist reception volume is even more than that of Yunchuan, and Linyi cannot be compared.

And Cloud City, there is no doubt that it has become the second city that Zhang Yunfan will "capture" next.

As long as he wins the market in Yuncheng, Zhang Yunfan will basically unify the western part of Dongchuan Province.

In addition, a more important point is that Zhang Yunfan has taken a fancy to one of the most critical features of Cloud City - the development of tourism.

With more than five million tourists per year, it will be a good market.

Of course, Zhang Yunfan's fancy is not eating, and five million people don't eat his products all year round, but the promotion ability of these two million people every year is even better than the effect of CCTV advertising.

As long as Zhang Yunfan can make his vegetables leave a perfect impression in the minds of these tourists, then in the future, he will save a lot of promotion costs and time and energy in the process of entering the province and even promoting the products to the whole country.

Cloud city will be a vital part of my overall plan! Zhang Yunfan saw this very clearly.

The car drove for five hours before Zhang Yunfan arrived in Yuncheng before dark.

After a simple dinner, the sky was already dark at this time, but the cloud city in the haze was a little more graceful.

At the highest hotel in the city, overlooking the night view of Quanyun City, Zhang Yunfan understood what it means to be relaxed and happy.

There are not many high-rise buildings in Cloud City, only the core of the city has a few floors, and the buildings are more like the surrounding areas, and the buildings are generally lower and lower.

This is a kind of beauty in itself, and in the process of building the city, the embodiment of beauty has been thought of, which is really not easy.

Zhang Yunfan opened the laptop he was carrying, and the materials that Ke Xinyi had found in advance had been sent to his mailbox.

All of them are the details of some local fruit and vegetable companies in Cloud City.

Zhang Yunfan read all the materials all night and didn't sleep until the early hours of the morning.

The fruit and vegetable companies in Yuncheng are actually not doing well, basically they are some small enterprises, and there are only one or two companies that can really be called threats.

The reason why a monopoly enterprise has not been formed for decades, Ke Xinyi also wrote very clearly in the material, because the permanent population is limited, and the floating population is too much, so it is difficult for large enterprises to make efforts, and only small enterprises can adapt to this situation if they respond quickly and operate flexibly.

Zhang Yunfan felt that Ke Xinyi's conclusion was very pertinent, but it was not conclusive.

Because before this, Zhang Yunfan had never been here, and the war of Shennong Group had not burned here!

When he got up in the morning, Zhang Yunfan had dinner and went to the major fruit and vegetable markets in the city to take a turn.

But nothing surprised him, the quality of the fruits and vegetables here is mediocre, and the prices are generally a little more expensive.

Tourist cities, high prices, Zhang Yunfan quickly understood these problems.

After wandering around for a long time, except for one piece of news, Zhang Yunfan basically found nothing.

But it was this news that really made Zhang Yunfan a little excited.

He was looking for a day, but he was not actually looking for any market industry, but just looking for an entry point, the entry point for Shennong Group to enter the cloud city.

Fortunately, Zhang Yunfan finally found it!

In recent days, almost all the major media in Cloud City have been promoting one thing, that is, the 4th Cloud City International Winter Tourism Festival will open!

It's New Year's Day, just in time for the holidays.

This will be a good opportunity, Zhang Yunfan can take advantage of this tourism festival to open the cloud city market in one fell swoop, so as to gain popularity.

The best, of course, is to be able to get some explosive news from this event, and this kind of marketing is the most perfect.

Zhang Yunfan returned to the hotel to study the plan, and then found the organizer of the event to learn more about the situation.

The reason why Yuncheng can become a well-known tourist city, in fact, the main credit is Qifengling in the southern suburbs of Yuncheng, where the scenery is beautiful, and the river flows through the river valley, its scenery is simply beautiful.

And Zhang Yunfan also learned from the organizer that the location of the event was actually located in Qifengling.

(End of chapter)