Chapter 65: Leaving No Stone Unturned
Zhao Hongbing knows Ma Qin, he will not dig out his heart to do unprofitable things well, but if this matter is related to the future development of the United Chamber of Commerce, Ma Qin has nothing else to say, and he will spare no effort!
Not to mention Ma Qin's contact with folk artists in Hong Kong for the time being, Shen San's local business gradually became popular, and he hired a small worker to help clean the large intestine, and the family was marinating the large intestine 24 hours a day, with a daily output of 500 catties.
Under the premise of not being promoted by any advertising, 500 catties can be sold out almost every day, which makes Zhao Hongbing more confident in the sales prospects after opening a franchise store in the future.
The old halogen is now twice as much as before, but at most it can only meet the amount of 600 catties of halogen per day, and if you want to increase the amount of old halogen, you have to wait.
After these two pots of marinade are completely cooked and boiled into the fragrance and flavor, if you are in a hurry, the quality of the old marinade will decline, and the taste will not be authentic, that is, you are smashing your own signboard.
The new store site has also been selected, and a simple decoration is underway, which is nothing more than to paint the wall white, and then make a large glass window, which is very simple, but the paint of the wall must be environmentally friendly, and after the brush, it is necessary to blow the wind again, and there must be no trace of the smell of decoration in the operation room.
"Lao Shen Tou" trademark to register when to know that it has been preemptively registered, although Huaxia now the awareness of trademark registration has been improved, but many registered people have not used, it has formed a waste.
For example, this one is now, but this trademark can no longer be used, and the logo graphic made by Jonna can only be discarded.
After re-discussing with Zhao Hongbing, I felt that it was better to be ready, sort out the three at once, and if it didn't work at that time, there would be a backup.
They are "marinated sausage", "Xiangman Street" and "Brother Thumb", but none of these three trademarks have been preemptively registered, Shen San discussed with Zhao Hongbing on the phone, and finally selected "Brother Thumb" as the trademark registration name.
After registering the trademark, Jonna seized the time to make the trademark pattern, to make the new trademark pattern to the door, no matter how many branches are opened in the future, the door must be unified, this is the "thumb" door advertisement.
The pattern of the door is also very interesting, the three words "big thumb" occupy half of the door, and the other half is a painting, a foreigner, holding a fork used to eat Western food, and a pig's intestine on the fork.
The other hand gave a thumbs up, his eyes were round, and he looked salivating, and the language was not "Big Thumb" or "It's delicious", but it was a sentence "I want to stay in Huaxia!" ”
The franchise store is in intense preparations, and Shen San still needs to sell large intestines every day, so all the work of the franchise store falls on Jonna's head.
Go to the supervisor regularly every day, carefully review, how the progress is, how the time and materials are used, etc. More than half a month has passed, and Ma Qin has also returned from Hong Kong, and Zhao Hongbing has basically recovered and been discharged from the hospital this time.
As soon as he came back from Hong Kong, he was very excited to describe to Zhao Hongbing the folk handicrafts he had seen in Hong Kong, in the words of Ma Qin: "Oh my God, where are they craftsmen, they are clearly artists, our ancestors are really happy."
They literally live in a world of art! Zhao Hongbing listened to Ma Qin's introduction with great interest, and he also had a strong interest in these old crafts in Huaxia.
The more he talked, the more excited he became, and Zhao Hongbing couldn't wait to fly to Hong Kong to see it with his own eyes.
Ma Qin introduced dozens of old crafts, taking curium porcelain as an example, similar coppersmiths, tinsmiths, mending pots and so on.
These veteran craftsmen make things by hand, and their exquisiteness and accuracy are no less than the effects produced by modern technology, and the artistic appreciation value of the things made is higher than that of things processed by molds.
Zhao Hongbing was addicted to listening to it, and asked Ma Qin to talk in detail, and Ma Qin gave an example of sharpening scissors and kitchen knives: "We heard this thing when we were children, right?"
They all feel inconspicuous, and children are even less interested. But this time I watched the performances of those veteran craftsmen to know, don't look at it as simple as that, that's really hard work, sharpening knives we have all sharpened ourselves at home, but do you know what it is? ”
Zhao Hongbing shook his head, he really hadn't seen how the knife was "killed", in his impression, sharpening knives is a common thing, if you want to chop ribs and other hard things at home, you usually have to sharpen the knife before and after chopping to ensure the sharpness of the blade, but what is called, but I really don't know at all.
Makqin: "Tell you, why is it called a sword, it is a thing called a knife, which is a flat iron pole about a foot long, and there are wooden handles at both ends.
The craftsman sat upright on the bench, and with both hands together, shoveled. After a while, the blunt kitchen knife revealed a bright 'edge'. After you have finished cutting both sides of the kitchen knife, you can start sharpening the scissors and sharpening the kitchen knife.
While grinding, I poured some water on it until the blade of the kitchen knife became sharp, shining with a cold light, and I didn't dare to reach out and touch it, and then I finished the job. ”
Ma Qin described the process of the old craftsmen he saw making kitchen knives like a storyteller, and Zhao Hongbing also knew for the first time that the kitchen knives still had to be used to use something called "knives", not simply sharpened. Makqin said and asked casually: "Then have you ever seen a sharpening scissors?" ”
Zhao Hongbing shook his head, and Ma Qin smiled: "Then I'll tell you about grinding scissors, grinding scissors is not light grinding, but it can't be sharpened, the edge of the scissors is very short, and it will be gone in one stroke, so it can only be grinded, not sharpened."
But the purpose of scissors and knives is not the same, cutting those hard things are very few, so you only need to grind, but after grinding, you have to use a small hammer to beat, the two tips are aligned, and the edge is aligned, which depends on the experience of the craftsman.
If the craftsman is particular or generous, he will also put some oil on the scissors. The cutting edge of the scissors is sharp and bright, the scissors shaft is active, and it is easy to use, which can be regarded as a good scissors. ”
Zhao Hongbing sighed: "I really didn't expect that a single sharpening scissors and kitchen knife would be so exquisite, but we had heard of such a profession when we were young, and we had seen it, and we had never heard of it, wouldn't it be more interesting?" ”
Makqin: "Yes, I really opened my eyes this time, I'll tell you about brick carving ......"
Zhao Hongbing and Ma Qin chatted like this, and unconsciously chatted until more than three o'clock in the morning, but the two were not sleepy at all, Zhao Hongbing was deeply attracted by the old folk handicrafts described by Ma Qin.
At the same time, it also deepened his determination to promote and protect these handicrafts, and they must not be lost!
Zhao Hongbing and Ma Qin discussed what to do next, and now they have got in touch with some old craftsmen, and then it is time to gather these old craftsmen together as much as possible to build momentum for these old craftsmen to find successors.
In fact, it's just that Zhao Hongbing has been seen by others, and there have always been people in Huaxia who are silently looking for traditional Chinese crafts, but unfortunately, there are very few.
And among these people, there are also people who are not patient enough, or can't let go of the work at hand, so they fish for three days and dry their nets for two days, and there are really few left.