1

Li A-bian's forces have only just entered Renhuai, and they have not yet gained a firm foothold in Moutai Town, so it is impossible to make a big move.

The price given by the Lee Group is too low, and the conditions are very harsh. All the small and medium-sized liquor companies are very disgusted with Li A-bian's acquisition, and they are unwilling to cooperate with Li A-bian, who does not have the advantage of people.

There was no resistance along the way, and in less than two hours, the tourist bus taken by Xiye and Li Sheng arrived safely in Moutai Town. As soon as they got out of the car, Zhu Long, who had been waiting there for a long time, warmly received them and drove to Zhurenfang Liquor Company.

Zhu is a big family in Huairen, and the general manager Zhu Long is the vice president of the Moutai Town Liquor Association, and he still has a lot of weight in the local area.

At noon, the Moutai Liquor Association held a simple welcome ceremony, with only two representatives from each winery, and the banquet was held as scheduled in a hotel. Zhulong sincerely invites Huashun Group to settle in Moutai Town and bring Moutai Liquor Industry into a track of rapid development.

He turned on the projector and said that Moutai Town is located on the bank of the beautiful Chishui River and is the throat of Sichuan-Guizhou water and land transportation. It is located in the northwest of the Guizhou Plateau, on the north side of the western section of the Daxiang Mountains, bordering Zunyi in the north and southern Sichuan in the south.

The Chishui River navigation runs through the whole territory, and the highways of Renlin, Maodan, Maoxi and Zunmao converge here, which is an important hub connecting Sichuan and Guizhou and a passage connecting the historical city of Zunyi and the national scenic spot Chishui.

Moutai Town has always been a famous town in northern Qianbei, there is a portrayal of "Sichuan salt goes to Guizhou, Qin merchants gather in Moutai", Moutai Town is the holy land of Chinese soy sauce wine, the liquor industry in the region is prosperous, and Moutai won the gold medal at the Panama International Exposition in 1915.

"What is the inevitable relationship between water quality and wine quality?" Nishino raised his glass to Zhu Long and asked.

Zhu Long smiled and replied: "Good water wine. Moutai Town has a unique advantage, the strata are composed of sedimentary rocks, which are purple-red conglomerate, fine sandstone and red conglomerate. Its geological and geomorphological structures, mainly Jurassic Cretaceous purple sand shale and conglomerate, have been formed for more than 70 million years, and the purple soil in the Maotai area is widely developed under the influence of altitude and rock weathering after soil matrix.

This kind of soil is generally about 50 cm thick, and the acidity and alkali are moderate. When groundwater and surface water pass through the red soil layer, a variety of trace elements that are beneficial to the human body are dissolved, and after layers of percolation and filtration, clear spring water is formed. ”

"Oh, I see." Nishino took a sip of wine, and the taste of liquor in other places was different, "It's the first time I've been in contact with the Liquor Industry Association, and I don't know much about liquor culture, which makes you laugh." ”

"Mr. Xi, you are too modest." President Zhu Xiaoli opened a bottle of 82-year-old sauce-flavored cellar and poured a large cup full of it for Nishino.

82 years of cellaring? As soon as Nishino saw that it was an old wine, the addiction came up again, and he dried it up in one sip, oh my God! There were two taels of wine in that glass, a 52-degree spirit.

"From the first time I tasted Moutai, I was struck by the alcohol content and the concentration of the taste, and at the same time by the harmony that the two collided with. Moutai has truly opened up a new path for spirits. Nishino frequently raised his glass to the participants.

Xiye drank like this, and everyone present was stunned except for Li Sheng: "Xiye has such a good amount of alcohol, and we are blessed with Moutai Liquor." ”

"Isn't it? If we open up the Guangdong, Hong Kong, Macao and Taiwan markets and overseas markets, we can make a lot of money. ”

"Taking the fast track of Huashun Group, the sales performance of Moutai Liquor will rise to a higher level every year." ……

Li Sheng lightly stepped on Nishino's foot: "Boss...... I'm going to visit the production workshop. ”

Nishino, who was half drunk and half awake, immediately understood what Li Sheng meant, don't drink high, there are still important things to do. Subsequently, no matter how Zhu Long and Zhu Xiaoli persuaded him to drink, he stopped drinking and said that the coming day would be long, and he would drink it after the contract was signed.

After the banquet, Nishino visited the production process of the brewery, and the workers were working in full swing! Zhu Long explained while walking:

Our liquor has a total of nine procedures, after strict disinfection and aseptic treatment, continuing the tradition of sorghum winemaking, different from the current blended liquor, it has always been a clear diplomatic liquor in New China, and is deeply loved by domestic leaders.

Sauce-flavored liquor is another business card of China to the outside world, promoting our unique traditional liquor culture to the world, meeting friends with wine, entertaining guests from all over the world with real grain wine, and highlighting the demeanor of a traditional liquor making country.

We also hope that more Chinese wine can go to the world, so that the world knows that there is more than Moutai in China......

Nishino heard it very carefully, and suddenly changed his mind, not preparing to acquire all the companies, but to change the traditional marketing strategy of Moutai, and the idea of expanding overseas markets gradually took shape in his heart-

"Huashun Group and Moutai Liquor Group can join forces, we are responsible for promotion and sales, and you are responsible for production. We decided to invest 2 billion yuan in shares to form a modern marketing group. Nishino revealed his opinion, "I have to make a promotional video of Moutai and broadcast it on the Central TV Military Agriculture Channel, I don't know if it's feasible?"

"Of course, which media company is the most influential in producing promotional videos?" Zhu Long asked.

"The advertising department of Southern Satellite TV, I have already contacted it. We'll give you three days to think about it. Nishino said.

"Don't think about it, we've already prepared the contract. Please-" Zhu Long and Nishino talked and laughed, and walked out of the production workshop side by side.

When they arrived at the conference room of Zhurenfang Liquor, the delegates were all sitting there neatly. Nishino exchanged a few polite words with everyone, walked to the chair of the meeting and sat down.

After receiving the agreement, Nishino reviewed it one by one, and to his surprise, the content of the agreement was exactly the same as his plan, and there was no need to make any modifications.

"Mr. Zhu, why is this Party B not Moutai Liquor Association?" Nishino was a little puzzled.

"Mr. Xi, that's the case, we Zhurenfang is a leading enterprise, and everyone has joined, so Party B is Zhurenfang Liquor Company." Zhu Long explained.

"Li Sheng, give me the seal." Nishino signed his daimyo with a stroke of the pen.

"Boss, give." Li Sheng took out the seal from his briefcase.

Nishino took the seal, dipped the ink clay box with ink, and then sighed, pressed the document with one hand, and pressed it with the seal in the other, and stamped it in duplicate, OK, it's done!

Zhu Long also made a memorandum in accordance with the relevant procedures, exchanged documents with Nishino, and the two held hands tightly together......

2

The next day, the front page of Zunyi Daily published the milestone news of the cooperation between Huashun Group and Zhurenfang Liquor, and the whole Moutai Town rejoiced, and the people sang and danced to celebrate Moutai Liquor to the world.

In a hotel in Renhuai, Shen Juan sat on the sofa with a newspaper in her hand, and Huashun Group took the lead in signing a contract with Moutai Liquor, and her acquisition plan was completely bankrupt.

After Li Abian learned the news, his face turned pale: "Helon,

We failed, you fly back quickly, we are going to open a mineral water company in S City, this time I have to go out myself. ”

"Mr. Li, S City is poor and bad, and it is not worth investing." Shen Juan disagreed.

"The spring water in the Montenegro region is rich in minerals and oxygen ions, and can be drunk without processing. The investment is small, the profit is high, you have been with me for so many years, why don't you understand this truth?" Li A-bian had a gloomy face.

"Mr. Li, the Montenegro region is too far away from Nanyue, why do you want to go far?"

"The development of the Black Mountain Spring is one of the plans of Huashun Group. If we buy off local government officials, focus on the development of wind resources and tourism resources, and build the Montenegro area into a 4A-level national forest park. The Black Mountain area is the backyard of that kid in Nishino, let's have a plan to start a fire in the backyard......" Li A-bian smiled, "but you have to use your beauty." ”

"What kind of man I haven't played with, *just leave it to me." Shen Juan deliberately "oh oh oh-" * up.

"You vixen, what are you making at this time? Miss me, I'll make you feel good. Li Abian smiled lewdly.

"Old pervert, you can't last a few minutes without taking medicine."

"Alright, don't be verbose. Come back and call me, let's take a mandarin duck bath in the villa and catch up with the old days. Li Abian hung up the phone......

Nishino and Li Sheng returned to Guangzhou and held a senior management meeting at the headquarters, which was attended by Chairman Yao Shun, who praised Nishino's successful entry into the liquor market.

At the suggestion of Mr. Yao Shun, Xiaoxiao, president of Shengyi Media, a subsidiary of Huashun Group, was responsible for the production of the promotional video, and authorized Southern Satellite TV to record a Moutai advertising film, which will be broadcast on provincial TV stations across the country within half a month.

Nishino quickly denied the old man's plan to attack on all fronts, he said that it only needs to be broadcast in CCTV1 prime time, which can not only save a lot of advertising costs, but also achieve the ideal publicity effect, because CCTV is broadcast to the world, and overseas Chinese can watch the commercials.

The old man thought about it and immediately made a decision to support Nishino's approach: "Our sales team must be professional, and there must be no problems in the transportation link and after-sales service." Mr. Xi, can you recommend me a suitable candidate to be the sales director?"

The liquor sales director must know how to taste liquor and have rich experience in selling liquor. Meng Licheng is a doctor, he doesn't drink much, and he hasn't done liquor sales, Nishino denied the idea of Meng Licheng as the first choice, and for a while he didn't think of anyone else.

"Son, Liu Chengrong, the general manager of Mirs Bay Seaview Hotel, has been doing Moutai sales for more than ten years, he is loyal, the hotel is also well organized, and he pays tens of millions of profits to the group every year, I think he is the most suitable." Yao Shun reminded Nishino.