In the city of Chang'an, countless newspapers suddenly appeared.

By advertising on the Datang Daily, Jintai Iron Pot sold out more than 1,000 iron pots in stock at once, and now it is in short supply all day long.

As a result, many people immediately realized the value of newspapers.

In just half a month, all kinds of newspapers immediately appeared in Chang'an City.

Basically, a number of large-scale workshops and nobles have directly or indirectly started newspapers.

People really think that money is so easy to earn.

"Shopkeeper Pan, we have advertised in "Weishui Daily", "Chengnan Evening News", and "Northern Daily", but ......"

Pan Wei held a few newspapers and stood beside Pan Wang a little tangled.

"Why haven't I heard of these newspapers? I can understand that you can't handle "Datang Daily", why can't "Chang'an Evening News" and "Qujiang Daily" also do it? Aren't these three the biggest newspapers in Chang'an City? ”

What changes have been made in the customer flow of the store in the past few days, Pan Wang can see it.

To put it mildly, the hundreds of advertising dollars have been spent, and it seems that there is no effect at all.

"Shopkeeper Pan, this "Datang Daily" can't accept the advertisements of the various workshops under the Chu Wangfu now, where can we get it. The other two newspapers are similar, basically the workshops of the Changsun family, the Du family, the Wei family, the Zheng family and other families advertise there. ”

Pan Wei is a little aggrieved, this newspaper has to take care of his own business, how can he rob it with others?

"There are so many newspapers in Chang'an City at once, which newspaper is advertising to be effective, you have to take a look again, you pay more attention these days."

Pan Wang also knew that Pan Wei was telling the truth, and there was no other way for a while.

……

In the Sanwei Book House, the shopkeeper Zheng listened to Ah San explaining the recent situation with a smile on his face.

"Shopkeeper, in the past half month, although our book sales have not changed, paper has been sold more than in the past few months. In particular, the two-foot-square paper that was newly introduced in the papermaking workshop to print newspapers was a mess. You're amazing. ”

Ah San Manliang looked at his shopkeeper with admiration.

When Xinhua Bookstore launched a two-foot square special paper, he didn't think so, but Zheng asked the papermaking workshop to produce a batch of similar paper and sell it in the bookstore.

Unexpectedly, these papers have now become the biggest source of profit for Sanwei Bookstore.

Of course, this is also directly related to the various papermaking workshops in Chang'an City, which are basically the ancillary industries of various bookstores.

Otherwise, people would have been selling paper directly.

However, papermaking is so profitable, there will definitely be a number of new papermaking workshops in the future, and it is difficult to say whether there will be such a comfortable life in the future

"This time it's a coincidence, I didn't expect that there would be so many newspapers in Chang'an City in a short period of time, from only one "Datang Daily" at the beginning, to now there are no less than 20 kinds of newspapers scattered around, the speed is too fast."

Shopkeeper Zheng is rarely modest.

"Because everyone finds that although you don't make money selling newspapers, you can make money from advertising. I heard that the Jintai Iron Workshop alone paid more than 100 yuan for the first advertising fee to Datang Daily. ”

"The effect of advertising on Datang Daily is very good, because one edition can sell more than 20,000 copies, and other newspapers don't necessarily add up to so many."

The authorities are confused, and the bystanders are clear.

Shopkeeper Zheng saw the chaotic situation in the newspaper industry in Chang'an City very clearly.

"It is said that some businesses are now paying for advertising according to the sales volume of newspapers, so the printing volume of some newspapers is higher and higher every time, which is also the reason why our paper sales are getting higher day by day these days."

Ah San thought it was very strange, there were a lot of newspapers printed, if they couldn't be sold, what was the point?

However, the more it was printed, the greater the demand for paper, and he was happy to see that.

"I was also thinking about whether Sanwei Bookstore should make a newspaper of its own, but now that I think about it, I glad I didn't. In my opinion, there are so many newspapers in Chang'an City, and there will be no more than ten newspapers that will survive in the end. ”

"That'...... Isn't the paper sales of our bookstore going to decline soon? ”

"Not necessarily! Although there are not many surviving newspapers, it is possible that the overall circulation will increase. In particular, these large newspapers have begun to expand outside Chang'an, so it is likely that the total sales will continue to increase in the future. Our paper can continue to increase in a short period of time, and only when each major newspaper has its own paper workshop will there be trouble. ”

Shopkeeper Zheng has a relatively clear view of the current situation, and the days of eating meat in his paper workshop can last at least until next spring.

……

Wenqu Bookstore is located in Chang'an City, which is not as famous as Xinhua Bookstore, nor as good as Sanwei Bookstore, but the scale is actually not small.

The shopkeeper Wen Qiming is a frequent customer of Pingkangfang, and in this round of newspaper craze, he keenly saw a new opportunity.

As the newspapers with the largest circulation, they basically follow the path of "Datang Daily", and the competition is actually very fierce.

But Wen Qiming himself is often not interested in the news of the court and businessmen, even if it is market news, he is only more interested in some things that men and women love.

However, whether it is "Datang Daily", "Chang'an Evening News", or "Qujiang Daily", basically they will not report this kind of thing.

This allowed Wen Qiming to discover a new business opportunity.

Soon, the "Moon", which popularized a lot of common sense for countless boys and girls, was born!

Several Luodi scholars, who have been in Pingkangfang all the year round, were hired by Wen Qiming as specialized writers.

"Strange sounds in Widow Chen's house."

"The legendary customs of the Wa people."

"Brothers have one wife."

Similar articles quickly appeared in The Moon.

Similar to Datang Daily, Wen Qiming hired a group of people to sell the newspaper.

However, instead of looking for the children in the hospital, he found some splashes in the east and west cities.

"This Lang Jun, the latest "Moon", do you want a copy, just five cents a copy."

"Do you want to know the secrets of Tianxiang Pavilion? A copy of the Moon will do it. ”

"The story that has to be told in Yihong Mansion, you definitely want to watch it again after reading it, Lang Jun, let's have a copy."

These splashes are in the middle of the city, constantly selling the "Moon".

Although the sales of the first two phases were not very good, they were very soon, and the first phase was better than the first.

In less than half a month, "Moon Daily" became the fourth largest newspaper after "Datang Daily", "Chang'an Evening News" and "Qujiang Daily", with daily sales exceeding 2,000 copies.

This sales volume is the real sales volume, and it is still increasing.

Some businessmen from other places even took the initiative to sell the "Moon Newspaper" to Luoyang and Xiangzhou, especially the Datang Transportation Group, which has now opened a long-distance carriage from Chang'an City to Luoyang, and these newspapers can be spread among the two big cities at a very fast speed.

Although Wen Qiming can't say that he has made a lot of money, he has found a new profit route for Wenqu Bookstore.

The newspaper is not as long as "Datang Daily", but the price is five times that of others, and even if there is no advertising revenue, "Moon" can make a profit.

And newspapers, no matter what type you are, as long as the sales go up, it's impossible not to have advertisers looking for you.

"Shopkeeper Wen, the price of our Shuiyun Pavilion is very sincere, but there is an agreement, I hope you can abide by it."

In the backyard of Wenqu Bookstore, the shopkeeper of Shuiyun Pavilion personally discussed the matter of advertising with Wen Qiming.

As a rising star in Pingkangfang, although Shuiyun Pavilion is still a little far behind Tianxiang Pavilion, Yihong Mansion, Baixiang Pavilion and the like, it is definitely the leader in the second echelon.

This is like the gap between Cadillac and Mercedes-Benz and BMW, although the gap exists objectively, but in order to enter the first echelon, various marketing and advertising are naturally indispensable.

"Water shopkeeper, if your price is only to be advertised in our "Moon News" for half a year, it is naturally sincere, I can also determine it immediately today, and you can see the recommendation information of Shuiyun Pavilion in tomorrow's newspaper.

However, if you want to limit our newspaper to not accept advertisements from other Qinglou for half a year, this is a bit difficult. To put it bluntly, my newspaper, Qinglou is almost the only customer. ”

Although Wen Qiming was very happy in his heart, after all, the advertising fee of Shuiyun Pavilion had to be sincere, and the money alone was enough to cover the cost of "The Moon".

However, in business, he naturally hopes to have a few more customers like Shuiyun Pavilion.

"Shopkeeper Wen, that's not what I said. You can also take the initiative to find some fat powder shops, ready-to-wear shops, and even some pharmacies to advertise in your newspapers, it doesn't have to be Qinglou. ”

"In this way, if you increase the price by 20%, our "Moon" will not accept advertisements from other Qinglou in the past six months. To tell the truth, yesterday the shopkeeper of Tianxiang Pavilion asked me to go to Wuheju for dinner. ”

Wen Qiming played a routine that real estate agents liked to play the most in later generations.

Didn't you negotiate the price with me?

Haven't you made up your mind yet?

Then I'll create a sense of tension for you and give you a few competitors who may or may not come out.

In the context of asymmetrical information, although this trick is not level, it is very effective.

It's like you're looking at a house, and you have a good set, and you want to talk to people about the price, talk about the proportion of intermediary fees, but people say: I have a colleague's customer has given a price of something, if you don't hurry up to settle down, this suite will be sold.

The water shopkeeper is now also facing Wen Qiming's routine.

However, it can't be helped.

The water shopkeeper didn't know whether what Wen Qiming said was true or false.

If it is true, then Shui Yun Pavilion will miss the best opportunity to enter the first echelon, and he can't afford to take this risk.

"Okay, then let's put the villain first, then the gentleman, and write these agreements on the contract."

After the water shopkeeper struggled for a while, he still compromised.

For Shui Yun Pavilion, the things that can be solved with money are not a big deal after all.

After becoming famous, the reward for the girls' stay is set a little higher.

……

In the Tianxiang Pavilion, Xiao Qian came to Sisi with an angry face.

"Girl, you said that Mengyu is so shameless, in order to let the writer of the "Moon" write a few more articles related to her, he actually took the initiative to ask him to stay overnight. I've taken a look at that person, he has a sharp-beaked monkey cheek, if it was usual, Mengyu probably wouldn't have looked at it all, but now it's ......"

"The Moon" is still very marketable among Qinglou restaurants.

Although Xiaoqian often reads it, like "Datang Daily", "Moon Daily" is also a newspaper she must read every day.

"Xiaoqian, the more articles in this newspaper say Mengyu, the more famous she will be, and her worth will become. Isn't it normal for her to do such a thing? ”

Sisi has now slowly faded from competing with Mengyu for the top brand of Tianxiang Pavilion, but Xiao Qian doesn't think so.

"Girl, do you want me to tell my mother about this, isn't this a loss of our reputation in Tianxiang Pavilion!"

"Huh! Xiaoqian, do you think your mother doesn't know about this? ”

Sisi sneered, "Mengyu did this, although it may not be a good thing if it spreads, but if the fame goes up, Tianxiang Pavilion will be able to make more money, do you think my mother will have trouble with money?" ”

"Yes...... But her approach is really unpleasant. ”

"There's nothing you can't see, everyone is already a person in the Qinglou, it's nothing more than fifty steps and a hundred steps of laughter."

As soon as Sisi's words came out, Xiao Qian was completely speechless.

……

The popularity of "The Moon" naturally attracted the attention of many people.

Many people who are preparing to enter the newspaper industry have found that the newspapers that follow the "Datang Daily" seem to be getting more and more difficult day by day.

The merchants in Chang'an City found that advertising in these newspapers had no effect, so they decisively stopped this practice of burning money.

However, the sudden rise of the "Moon" is eye-catching.

Low threshold, low cost, high profit.

This is tailor-made for a lot of people.

Even people like Peng Zhiyun have begun to think about opening a newspaper.

"Shopkeeper, the Wenqu Bookstore has a "Moon Newspaper", we will make a "Sun Newspaper", what type of stories they write, we will find a few down-and-out scholars to write a similar one. It doesn't matter if the story is true or not, it's just written to make people like to watch it. ”

As a senior scalper, Lao Ren is still trusted by Peng Zhiyun.

"Your suggestion is good, it doesn't cost much money, if it succeeds, you can have a profit of hundreds of dollars a month, and it's not a small amount in a year."

As a loyal reader of the "Moon", Peng Zhiyun also did some research after he started to create a newspaper.

"The wisdom of the shopkeeper, his subordinates will arrange it, and in a few days, our "Sun" will be published. When it comes to selling things, we definitely can't beat The Moon. ”

Lao Ren's subordinates were a bunch of scalpers, as well as Peng Zhiyun's subordinates at the beginning, and they were not worried about the newspaper not being able to sell at all.

And there are many people in Chang'an City who have the same thoughts as Peng Zhiyun.

All of a sudden, the newspaper industry in Chang'an City fell into a smoky atmosphere.