Chapter 617: Looking forward to the future

Of course, Ren Xiaoqiu was also very happy. Even, Ren Xiaoqiu feels very happy now, and she feels that her heart is full of warm feelings. Especially feeling the sincerity of Lin Yuru and Gu Tianxue, Ren Xiaoqiu, who has no contact with people and no friends, has strange feelings brewing in his heart!

It is not a difficult thing to set up a Xingqiu perfume company. For the current Daxing Group, these are really simple. On the contrary, what needs to be prepared for Xingqiu Perfume Company is a little more troublesome than registering and preparing to establish Xingqiu Perfume Company.

The first thing is to dig a general manager who understands the perfume market. Ren Xiaoqiu is not difficult to serve at all. First, he is not interested, but Ren Xiaoqiu really has no ability in this regard. There is a specialization in the art industry, and you can't ask Ren Xiaoqiu too much.

Secondly, according to the formula given by Ren Xiaoqiu, to analyze what instruments are needed.

Again, it is what materials are needed, and from now on it is necessary to investigate and even acquire. Or do something else.

Dig up a general manager who understands the perfume market, and there is no problem at all. I believe that as long as Daxing Group releases its words, then you can find a satisfactory candidate without going through a headhunting company.

Therefore, the latter two are the most critical.

But the first point is another premise. Therefore, the first thing Li Xing has to do is to complete the first task.

The news has been released. In just one day, I received hundreds of resumes.

Li Xing plans to interview and select Lin Yuru, Gu Tianxue, Bai Xin, and Yang Lan in person three days later. After all, Xingqiu Perfume Company, as a subsidiary of Daxing Group, has the same status as the general manager of Xingyi Technology, the general manager of Xingnong Food, and so on. It can be regarded as the backbone of the group. Of course, there must be a strict check on the selection of backbone forces. In this way, we can fully ensure that the future development of Xingqiu Perfume will not hinder progress because of the leaders.

"This is the recipe for the ethereal perfume, and I have written very clearly about the materials required and the steps to make it. Plus, here are the recipes for seven more perfumes and the steps to make them! Ren Xiaoqiu handed over the written things to Li Xing and said with a smile.

Li Xing took a look at it, and the steps of production were not very complicated, but the proportion of some formulas and the grasp of time and heat were the key. But this is relatively manual. Some machines to do it, it is completely much more convenient than manual. So, there are no problems with these steps.

Of course, Li Xing couldn't understand some unique points. All of this needs to be done by a professional. The formation of professionals is to be handed over to the newly appointed general manager of Xingqiu Perfume Company.

The materials needed are some ordinary flowers and plants. Not even some very rare flowers and plants. Totally ordinary!

Li Xing secretly rejoiced in his heart. It seems that the material problem is not a problem. There are still a lot of these flowers and plants in the market, and Li Xing does not plan to plant them. It's completely left to the market. This can be regarded as a great contribution to society. In fact, this is also a manifestation of the influence of a company.

How many people are attached to your company for survival. This represents how much influence your company has!

There is a limit to the power of one person. Like Tianxue beauty salon and Xingyang drinks. Li Xing only mastered the most important apples and red fruits, and other raw materials came from the market. In this way, it can be considered a normal market. If you take the raw material market and solve it yourself. Then, it can be regarded as a violation of the laws of the market. Well, that's not normal. Abnormal business is bound to have problems when it develops.

"Xiaoqiu, you are really a genius. How can such ordinary flowers and plants be refined and fused with different proportions to have such an effect? It's kind of incredible! Gu Tianxue said in amazement.

"Hehe, the magic of nature, how much do we really know? What ingredients and what components combine with each other can produce what reactions. Who knows? I conclude that what Xiaoqiu has found now is only a small part of it. Xiaoqiu, I hope you will continue this kind of research, and I will provide you with all kinds of materials. Hopefully, you'll be able to discover something more about this. Of course, you can't tire yourself out! Li Xing said with a smile. Ren Xiaoqiu is undoubtedly very talented in this regard. It would be a shame if you didn't put it to good use.

For perfume, Li Xing originally had no research. But recently, Li Xing read a little bit about perfumery. It is also a thorough understanding.

Take a closer look at the perfume information. The various classifications, the various scents, etc., seem to be complicated. But Li Xing took a closer look and compared it, the perfume formulated by Ren Xiaoqiu was completely different from the traditional perfume.

Other perfumes are liquids that are mixed with a mixture of semolin, fixative, and alcohol.

But what about the perfume that Ren Xiaoqiu researched? There is no fixative and no alcohol. It is completely made of various ingredients of flowers and configured according to a certain proportion. Therefore, Li Xing can be sure that this is a pure natural perfume. Moreover, this perfume with various ingredients also has the effect of a fixative. So, storage and long-lasting aspects are not a problem.

In addition, various classifications of perfumes. Basically, it can be said to be a plant type. But that's where the magic comes in. Different plants have different ingredients, according to different amounts of each other. A wide variety of different types of perfumes are born. In other words, it is the magic of the evolution from botanical perfumes to being able to encompass all perfume genres today.

Of course, with the continuous development of modern society, people's needs for perfume are also different. All types of people need different perfumes to taste. But Li Xing looked at the eight varieties, including the ethereal. Not to mention that all types are covered. However, it is an indisputable fact to form a series and form a strong competitiveness.

About these things about perfumes, professionals should know better than Li Xing.

In fact, Li Xing is more concerned about the market.

In terms of the perfume market, there is no doubt that Huaxia is a blank. It can also be said that this is a manifestation of a Chinese tradition. Looking through history, it is difficult to find or simply not find that Chinese people have the habit of using perfume. Even with the continuous development of society, there are more and more integrations with the international community. Only a very small part of them are accustomed to using perfume. Of course, this group of people is increasing every year, which is also a demonstration of the huge potential of the Chinese market.

But what about the international perfume market? The perfume market is showing a trend of negative growth. On the one hand, there is the fixation of some users, and on the other hand, the increasing number of perfume brands.

If you look at this aspect alone. Perhaps, Li Xing's decision to enter the perfume market was completely wrong.

However, when a person in charge of the cleaning company introduced the sales of a concentrated luxury perfume brand for a year, Li Xing would not feel like he was in the wrong business at all. These luxury fragrance brands alone have annual sales of more than $15 billion worldwide. However, among them, the proportion occupied by Huaxia is not even ten percent! What does this mean? This completely shows that not to mention the world market, only the market in China, if it can be completely occupied, it can become the big man in the world's perfume companies!

The market in China is huge. So, why is the perfume market so slow to be thoroughly developed?

The reasons for this are manifold. First, it is the historical tradition of China. A habit of using perfume has not yet been formed. Second, although China is now developing rapidly, there has been a marked increase in both per capita and comprehensive national strength. But compared to Europe, the United States and even other countries in Asia. In terms of per capita consumption, there is no way to compare. There is no way, the population of Huaxia is too much. Moreover, with money, the first thing Huaxia has to do is to leave it to his children or use it in other ways. There are not many people who really consume luxury goods. This also caused those luxury perfumes to be unable to open the situation in China at all. Instead of luxury perfumes, even if they enter China, the price is expensive. It's even more difficult to open up the situation. Third, there are too few local perfume brands in China. Although it is relative, it is because of this relative that it can be seen that the perfume market in China is really lacking in vitality. Those local perfumes, not to mention the high price, are not as good as the quality of foreign perfumes, and over time, they give people a feeling of unbelief. This is very detrimental to the development of the perfume market. Although some local perfume companies have noticed this problem. But for various reasons, I didn't really grasp the key points inside!

Seeing this information, in fact, how to develop perfume, especially the domestic perfume market, Li Xing already has a relatively clear general plan.

Perfume is a luxury. Especially in Europe and the United States, basically, perfume represents a taste and something else. But is it true that only luxury perfumes, only perfumes with high prices, can really make money? This is a misjudgment. Completely wrong judgment.

If you want to completely occupy a market, then you must not only analyze the various factors of the market, but also, most importantly, put the human factors at the forefront.

What are the characteristics of the market in Huaxia? It is a large population, and the vast majority of people, the spending power is not very high. Well, that means no matter how good your luxury fragrance sales are. Then, your market share won't be large either. Because you're only catching a part of the people, or a very small number of people. So, how to occupy the market?

Therefore, Li Xing's strategy is to start from the low-end route. Ren Xiaoqiu's perfume has a very low cost. Even if you add the cost of packaging and publicity, thirty yuan will be dead. And this perfume sells for a hundred or one hundred and fifteen. This is already considered low-end consumption! Then, in the case of taste, quality and other aspects and that kind of luxury perfume, coupled with a certain strategy of publicity, then, it is not an empty word to thoroughly develop and occupy this market. Honestly, who wouldn't want to be covered in fragrance?

Even, in Li Xing's thoughts, relying on this price, it is completely possible to drive out all foreign luxury perfumes. What's more, with ultra-low prices and excellent quality, unforgettable taste. It is not impossible to counterattack European and American countries and occupy a place there.

Li Xing estimated that if the Chinese perfume market is fully developed, the annual sales should not be less than 8 billion US dollars, and the entire world perfume market, with sales of more than 40 billion US dollars, is not a problem at all. Therefore, this market is still very large.

Of course, price is only one aspect. There is still a lot to be done to fully develop this market. But the prospect of this market is completely worth looking forward to. Li Xing's confidence in entering is even more sufficient.

In fact, in areas such as perfumes, cosmetics, etc., a genius inventor can completely change the market pattern of the whole world. Jiang Yi is an example of this when it comes to environmental treatment. Chen Ruomin is also an example when it comes to beauty products. In Li Xing's view, Ren Xiaoqiu will also be such an existence in the perfume market.

I believe that Ren Xiaoqiu will definitely be able to come this far and do this. Li Xing has strong confidence in Ren Xiaoqiu.

Li Xing had to congratulate himself on his luck, which was even more legendary than meeting Jiang Yi and getting Jiang Yi. Who would have thought that the precious granddaughter of the president of the country would have such a talent in perfume?

"That's it, Xiaoqiu doesn't have anything to say in terms of research. But in the application of modern machines, it is much worse. Learning is able to learn, but this delays Xiaoqiu's energy a lot. I think so, this time the general manager is recruited. By the way, it is also the technical team that set up Xingqiu Perfume Company. Li Xing said with a smile.

"Leave this to us!" Lin Yuru took over with a smile. Now the laboratory of Daxing Group is also well-known and very attractive. Not only because of the enviable working conditions in the laboratory of Daxing Group, but also the most important thing is that it is easy to produce results! In academics, there is such a benefit, a good product represents attractiveness. It has always been a virtuous circle!

"It's fine." Li Xing nodded.

"Xiaoqiu, you have opened up a huge market for us, and the prospects of this market are worth looking forward to. Looks like I'm in luck. Li Xing said with a smile.

Ren Xiaoqiu's face was slightly red...... Infinitely feminine...... Infinite innocence!