Chapter 2 Don't touch it

In Huaxia, which is the best copycat, these things about risks are easy to solve, and it is still easy for certain departments to crack down on pirated goods.

And Zhao Hongbing, who has lived twice, knows even more that China's copycats and piracy are not limited to small commodities.

Zhou Fang, who was on the other side of the coffee table, couldn't help but shake her head after hearing Zhao Hongbing's words.

She really didn't appreciate this boss Zhao who looked like he had two brushes, but she didn't expect that the courage of this garment factory owner was too small to have an adventurous spirit at all.

If you want to make money, how can you do it without taking a little risk? This Zhao Hongbing, I'm afraid he is the kind of person who makes small profits, so there is no need to get along anymore.

"Okay, Boss Zhao, let's have a chance to cooperate again in the future." A trace of disdain flashed on Zhou Fang's face, and he stood up and said slowly.

There are so many garment factories in Huaxia, even if they don't cooperate with the Uuris Garment Factory, they can still find other garment factories to cooperate. Why do you have to wait here for their family, it's really a trip for nothing.

After Zhou Fang left, there were only two cousins Zhao Hongbing and Messi Liang in the office.

"I'm sorry, Messi Liang, I pushed down the order you finally received." Zhao Hongbing sat back at his desk, but his demeanor became serious: "In the future, if someone places such an order with you, I hope you can directly push it off and don't pass my eyes." ”

Messi's bright face also flashed a trace of disappointment, he didn't expect that the order placed by the other party to the garment factory turned out to be the production of pirated goods.

"Okay, I got it." Messi Liang said: "However, Brother Zhao, I used to see two or three garment factories on the street, and they were also producing such counterfeit goods......"

"If other garment factories want to produce, they can produce it, anyway, our garment factory will never touch pirated goods." Zhao Hongbing didn't wait for him to finish speaking, and said categorically.

"Why?"

In Messi Liang's view, they are all making money, and they are all garment factories, so why "must not be touched"?

"I've told you for other reasons, and you may not be able to listen to them.

Just one thing, the risk is too great, Messi Liang, do you want to spend the rest of your life in a prison cell? In the whole process of making and selling counterfeits, only we are the most difficult to get rid of the relationship, and the risk of our production is the greatest.

They are not the source, and if we do, we are the source. Zhao Hongbing could only explain to him for this reason, and he must not understand other reasons.

In terms of cracking down on piracy, the established rules in China are generally the source of cracking down on manufacturing, but they are almost pretending to fool the sales terminal.

"Is that the only reason?" Messi Liang asked again.

As a beginner, Messi Liang naturally knows how low the cost of doing certain things is!

Zhao Hongbing was slightly silent and said: "Messi Liang, you can be a man without discipline, but you must have a bottom line." ”

Understanding what Zhao Hongbing meant, Messi smiled brightly: "Okay, if you don't pick it up, you won't take it." ”

Isn't it just a small order, what's the big deal?

"That's right, Brother Zhao. Where do you say these fakes are usually sold? Messi Liang quickly thought of another question.

"Then you have to ask, of course it's on the market." Zhao Hongbing said.

"On the market? Is it a fake that we can still buy in a shop on the street? Messi Liang asked again.

"No, Xiliang, the goods you bought in the * store may be fakes." Zhao Hongbing shook his head slightly and said.

"Understood, Brother Zhao, what you said was adulterated, right?" Messi Liang suddenly realized and nodded.

"It's one of those sales paths." Zhao Hongbing looked very calm.

Adulteration is now a common way for many brand agencies and future e-commerce companies to sell counterfeits, and some agents will use many ways to sell counterfeits because of the drive of interests after obtaining the brand agency rights.

Zhao Hongbing roughly sorted it out, which can be divided into three ways.

The first is to mix the original fake style of the brand, which is called a special regional model, or a kind of feedback money, a limited edition.

The second is to mix some fakes into the existing style, that is, a certain percentage of genuine goods are sold together with a certain percentage of fakes.

The third is that they are particularly bold, so they simply make their own board production to imitate the original style and sell 100% fakes.

"One of the paths, Brother Zhao, do you mean that there are other paths?" Messi Liang said curiously.

"Counterfeiters may make a store that looks exactly like the store, and others will think it's a branch." Zhao Hongbing said: "Many branches that seem to be rules and regulations are actually not at all. ”

Speaking of this question, it made Zhao Hongbing think of the time to make Simmons mattresses in Hong Kong, this kind of thing is not new.

From the store to the mattress, the imitation is very similar, making it difficult to distinguish the real from the fake.

There is also such a situation in the clothing industry, let's say Huaxia, many domestic brands just started to make their own styles and couldn't make money, and then saw that foreign brands sold well, so they imitated and produced themselves.

Some stores also like this kind of goods, because the price of the goods is low, but the price of the sale is high, and the profits are much more. Some regular customers who have been patronizing for several years may not know that they have been buying knockoffs all along.

For such a fake image, not to mention that most of the customers are laymen, even Zhao Hongbing can't say that he will not be tricked.

"Brother Zhao, then you said the person just now...... After he produces this batch of goods, how will he sell them? ”

Zhao Hongbing thought for a while and said: "He may be an agent of a certain level of that brand, just to make some extra money, or to increase profits, he mixes real and fake goods with the * stores that are sent to the subordinates to join......

Of course, it is also possible that he is an agent who takes the goods, and he is selling fakes as he wants. ”

In Zhao Hongbing's memory, although the brand is relatively famous, the management of sales channels is very immature, so it is not uncommon for this situation to occur.

"Forget it, let's leave him alone. Brother Zhao, let's choose a good place to open a store first. ”

Hearing Messi Liang's words, Zhao Hongbing nodded slightly.

"Brother Zhao, the risk of opening a fake brand store is so small, and the profit is big...... Why don't we open a few of them? Messi Liang emerged from Zhou Fang's feet, and this idea has not disappeared.

"You'd better restrain me, hear me!" Zhao Hongbing scrupulously scolded him: "If we want to do a good job in marketing, of course we have to use our own brand!" ”