"In fact, in terms of proportion, good movies themselves are much less than bad movies, the whole world is the same, the bad movies released in North America every year are much higher than the good quality films, but the urban carefully selected blockbusters or the excellent works with smooth plots that can enter the mainland market give us the illusion that all of North America are good works!"

Throwing the tissue into the trash, Xiaobai continued: "In fact, if you compare it vertically, domestic films are indeed improving, at least every year there will be a few works that are very worth exploring, in the first few years, there is no such treatment, and all we can discuss is which work is worse..."

"As for why the audience thinks there are so many bad movies, it's probably because most of the films that are desperately promoted are such films!"

It's a strange phenomenon that before a movie is released, the more fierce it is usually called, the greater the probability of becoming a bad movie.

There's no way around it, there are some junk viewers in the Chinese market, and they will pay for junk movies.

The most efficient way is to harvest the IQ tax with IP, fresh meat and gimmicks that many people look down on.

Why should I spend extra effort and cost on inferior goods if they can make as much revenue as ordinary goods?

This is probably the reason for the bad movie!

The market is not absolutely isolated, when investors see what we call a "junk movie" making money, and a movie that "everyone says is good" doesn't know whether it will make money or not, guess where the capital will flow from the perspective of rational decision-making?

……

The director Xiaobai admired most in his last life was Director Wang Jing, the director who is best at making bad movies and making money in the Chinese-speaking circle!

He has always advertised that making his own movies must be for the purpose of making money, and if he doesn't make money, he won't make it.

If that's all there is to it, Xiaobai will say that he is a businessman at most.

But in addition to making garbage movies, he spends more time investing in literary films!

He knows that he is making a bad movie, and he also knows that he can make money by making it, I remember when Xu Anhua said that he wanted to shoot "Days and Nights in Tin Shui Wai", but no one invested, so he went to find his good friend Wang Jing, Wang said I will vote, Xu said Where did you get the money, Wang then made a bad movie "Zero Zero Dog", and the salary was invested in Xu Anhua!

Is "Ouchi's Secret Agent Greyhound" a bad movie? Before filming, he knew that it was a bad movie, Wang Jing knew, investors knew, and many viewers actually knew it before they entered the cinema.

But investing in making such a movie really makes money, why not make money if you can make money so comfortably? This is the reality, the naked reality, this is the reality that you can't change even if you give a movie a star on Douban, and this is the reality that you can't change the expression even if you scold the movie on the forum.

Wang Jing himself has also made literary films.

His "Stupid Child" also won Ye Dexian the Taiwan Golden Horse Award for actress.

At that time, in order to win the directing rights of this film, Wang Jing also took the initiative to tell the investor that he could do without the director fee, but the box office of "Stupid Child" was not good, and Wang Jing no longer got involved in the shooting of literary films.

Kwan Jinpeng's "The Happier the Fallen", Xu Anhua's "Night and Fog in Tin Shui Wai", "Idle Fried Rice", "Days and Nights in Tin Shui Wai", "Sister Peach"...

Some people say that the pre-screening publicity methods currently used in Chinese commercial films, and all kinds of bells and whistles are all highly deceptive means to the audience, the purpose of which is to make the audience unable to know the true production level of the film. What they see are carefully packaged promotional content, hot scenes, the platform catwalks of the leading artists, and the exaggerated and vain reports of the so-called film critics and entertainment media...

The audience can only pay for tickets at their own expense and go to the cinema to see it in person, only to understand whether it is good or bad. By this time it was too late.

Is that really the case?

Wang Jing directed the movie "Macau Vice", with a box office of 520 million and made a lot of money.

Investors think the response to this film market is really good, let's continue to make a sequel, that "Where Are You Going, Dad" is very popular, remember to bring children when filming! So there was "Macau Fengyun 2", with a box office of 957 million.

Investors saw that the box office was almost doubling in a year, so let's not continue to shoot sorry for the audience, so there was "Macau Fengyun 3", with a box office of 1.117 billion.

At this time, Wang Jing publicly said: Because all the plots, characters and emotional relationships have achieved a reunion in "Macau Fengyun 3", "Macau Fengyun" will not shoot the fourth episode!

Hehe, do you think investors will let go of such a good opportunity to make money?

You say if you don't shoot, you won't shoot?

"New Las Vegas Storm" will meet you soon, and it has another name - "New Macau Storm"...

Of course, for the director, he must not scold the audience!

"There's nothing to scold the audience, after all, we are ahead of the audience."

"What kind of money do art films make, why do you all regard art films as a social phenomenon in China, and it will exceed 100 million, it's terrible."

"Commercial films should make good money, otherwise theaters won't be able to do it."

These are a few words that Christian Mongi said to Bai Xiaofei in his previous life.

Very recognized!

……

The interview continued.

I don't know where the topic has gone...

"Hong Kong films used to have a midnight ceremony, where the director and the lead actor would watch their films with the audience, and most of the audience knew about the existence of the creators. The audience applauds if they think it's good, applaud it if it's bad, and even scold it arrogantly, which stupid guy shot it for me to stand up. The main creators are generally trembling, and I don't know how the audience reacts. ”

"Now the premiere, you dare to do that?"

"But now Hong Kong movies don't dare to do this!"

"Yes, times have changed, and now the audience can have access to too much, in the Internet era, Hollywood movies, European movies, Korean movies, all the good works in the world, they can see it for the first time, and it is natural to look down on domestic movies! After all, what we have done in many places is really not satisfactory. ”

"Did you have any work from last year that stood out to you?"

"Yes, "The Return of the Great Sage" is quite good, a very mature animated movie!"

"What else?"

“… That's the case, in fact, I don't have much time to watch movies, and I've watched some old movies recently, so I won't comment on them. ”

Throughout last year, there were more than a dozen works with a box office of more than one billion, among which "Monster Hunt" set a new box office record...

"Pancake Man", "Charlotte's Troubles", "Hong Kong Embarrassment" including "Knocking on Heaven's Door" all exceeded one billion at the box office.

The most important thing is that "Why Sheng Xiaomo" and "Gardenia Blossom" did not sell as much as imagined, the box office of the former stopped at 280 million, and the latter was 380 million.

In particular, "Gardenia Blooming" touched many audiences, and they spontaneously formed tap water to support "The Return of the Great Sage", which was unprecedented and touching!

"Many people think that you represent a new development direction of domestic comedy, what do you think?"