TV stations are targeted in their procurement of TV dramas!

In addition to the TV audience, the main thing is the competition of friendly stations.

For example, Mango Channel's purchase of "Yanxi Raiders" was to fight with "The Legend of Ruyi", "Winning the World" was originally intended to compete with "Phoenix Quan: Yi Tianxia", and "The Legend of Sea Shepherds" is a positive PK "Langya List 2"...

It's just that the plan can't keep up with the changes.

Many of the highly anticipated annual dramas have been changed to webcasts, or even can't be broadcast...

It seems that before choosing an actor, you really have to look at feng shui...

"Wulin Gaiden" is used by Xihong City TV to compete against "Three Lives, Three Worlds, Ten Miles of Peach Blossoms"!

Since the latter has been raised, of course the former must follow!

And be sure to be one week ahead of the latter!

It's like the launch of "The Legend of Ruyi" and the announcement of the release of "Yanxi Raiders", a reason!

It is said that these two dramas have nothing in common, one is an ancient puppet and the other is a sitcom, how can they be PK?

The TV station is willing, probably because they think Xiaobai has hope of victory for the big power?

……

In fact, the routine of TV series promotion and publicity is similar to that of movies, and it must first be targeted by the target audience.

That is, the target audience.

Gender percentage, age stage, social class, etc. of the target audience.

The next step is to analyze the audience's online behavior habits, such as the channels for obtaining information, the time period of surfing the Internet, the content of interest, etc. Only by thoroughly analyzing the target audience can it be more targeted and effective when carrying out publicity and promotion.

In this regard, compared with "Three Lives, Three Worlds and Ten Miles of Peach Blossoms", the audience of "Wulin Gaiden" is obviously much larger.

Sitcoms naturally have national attributes, up to ninety-nine, down to just go...

"Three Lives, Three Worlds, Ten Miles of Peach Blossoms" is more embarrassing, except for fans of the original book and fans of my power, few people may really care about this drama!

After that, it's time to develop an overall publicity strategy.

How to build momentum before the TV series is broadcast, how to use the content to create topics during the broadcast, how to guide public opinion step by step, how to determine the publicity nodes, what is the focus and overall tone of the TV series publicity... Only when the overall publicity strategy is formulated can it be rationalized and organized in the process of detailed promotion and implementation, and will not be disorganized.

This depends on Yongsheng's public relations ability!

There are highlights in every episode of "Wulin Gaiden", how to accurately find the highlights, and trigger a national discussion, is a test of the market sensitivity of public relations personnel!

People's "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" can be crazy enough to appear words such as 'hairline', what else do you have to say?

Of course, Chen Baolian is ready to go, ready to use this "Wulin Gaiden" to make Tang Xiaoyu and Sun Xiaoxiao traffic stars!

But for other actors, "Wulin Gaiden" may just be an experience in their performance experience, and the TV station arranges publicity, and of course they have to follow...

……

"Super Winner" is a veteran variety show of Xihong City TV, and when it is the most awesome, the ratings can compete with "Base Camp"!

Of course, the main reason is because there were no particularly decent variety shows in the mainland in those years...

In the past few years, variety shows have become more and more numerous, and "Super Winner" has become more and more unable to keep up with the rhythm, and the ratings have long been unable to rank in the top three on Saturday, but after all, it is one of the ace programs of Xihong City TV, and it is still retained, besides, you cut it, what do you watch on Saturday on Xihong City TV?

You can't just watch other TV stations exert their power, but you can only broadcast TV series, right?

Also, when satellite TV starts broadcasting new dramas, there must be a publicity channel!

Sometimes, if you invite a leading actor who is a little better, the kind with its own fan traffic, the ratings are still very impressive!

Anyway, the annual naming fee is enough to make a profit, so let's keep it going.

"Wulin Gaiden" is to promote this variety show.

As a native of Xihong City, Xiaobai is certainly no stranger to "Super Winner", the host is Li Bing, and Hong Jiantao and Gao Yalin are all military graduates.

Li Bing was also a smash hit host back then, but unfortunately, a few years ago, he wrote a sentence on Weibo, 'There is a premise for doing a show, that is, you must learn to be a person first!' ’

Then he offended the leadership of the TV station and was almost laid off...

Although he stayed, his status was no longer the same.

By the way, Xiaobai is the director, so he doesn't have to go on stage to 'play games', he just needs to sit under the stage and watch the actors play, of course, the host will definitely throw a stalk to him and catch it.

"Welcome everyone to lock in our "Super Winner" titled by ** every Saturday night..."

After the fixed appearance words are finished, they directly enter the guest appearance link: "Soon our station will broadcast a TV series, "Wulin Gaiden", come, applause welcome to the main creative team of "Wulin Gaiden"!" ”

Tang Xiaoyu, Zhao Yan, Sun Xiaoxiao, Wei Shen, and Yin Zheng walked out of the backstage...

Dong Jian was busy making movies, and Nazha couldn't ask for leave, so they didn't come...

As for Li Tianlin, they have a drama performance tonight...

Xiaobai sat in the audience, a little speechless.

It really sucks!

According to the nature of variety shows, the host is completely an ornament, and I feel that Li Bing has become depressed since the 'Weibo incident'...

I don't take the show very seriously;

According to the nature of the interview, the questions are very superficial and even confusing, and sometimes the guests want to go deeper, but they are especially diverted by the host.

Play, play is not in place; Talking, chatting again is very retarded...

A virtue with "Base Camp"!

But people's mango station will publicize it, and a bunch of small fresh meat is invited in each issue, just other people's fans are enough!

No wonder you were beaten!

"I play the role of the shopkeeper of Tongfu Inn in the play, a very interesting role;"

"I'm a runaway;"

"I'm a chore..."

"Headcatcher..."

Several people said one after another, and their identities were clearly revealed.

“… Isn't it "Wulin Gaiden"? How do I sound like an inn? ”

Li Bing seemed a little puzzled.

"Haha, all our stories take place in a place called Tongfu Inn."

“… So how is it called "Wulin Gaiden"? I estimate that many viewers are watching this TV series in the name of martial arts films! ”

This question is in the outline, so a few people pointed to Xiaobai sitting in the audience in a hurry: "Where are the director and screenwriter, you ask him to go!" ”

"The director... Director Bai Xiaofei is also here, come up and say hello to everyone! ”

Li Bing seemed to like Bai Xiaofei very much, and beckoned him to take the stage...

Xiaobai froze slightly, but still went on stage and waved to the audience.

Well, it immediately caused a tsunami of applause - this is Xihong City, his home field!

Xiaobai smiled and said: "Brother Bing, you are too much, it is clearly written in the script that I will not be allowed to appear..."