Chapter 160 Introducing Investment
Tianlun can only develop into what it is now by attaching to a hazy market attitude, but if you want to develop to a higher height, you must change the market.
In other words, let this market change and become more transparent and fair.
In fact, as early as a few years ago, when he just entered the industry, Tianlun realized that real estate would eventually develop into a highly market-oriented real estate industry.
When many real estate companies are still in a wait-and-see state of a piece of land and are still thinking about how to build a good relationship with others, Tianlun began to study the marketization trend of the real estate development industry.
Over the years, Tianlun's performance in project operation has been obviously market-oriented, not just to do cases in a single unit, but to form a system.
Real estate is a highly capital-intensive industry, and the shortage of funds to open the industry is a common phenomenon nationwide.
It cannot be denied that because the current financial conditions in China are not very good and not mature enough, many industries are developing in a bind, and some small enterprises have become bubbles.
For more than a year, Tianlun has been taking an integrated funding solution rather than a single-channel bank loan. It is a good plan to set up a platform through cooperation and joint financing.
In the course of Tianlun's exhibition, you can see a long list of partners, and the content in it is also very interesting, not only private enterprises, but also state-owned enterprises, and even some banks and financial companies.
Not all of these companies are followers, and some of them are also big brothers in their respective fields.
Moreover, these partnerships are in the form of equity investment, which is characterized by risk sharing and common development.
Tianlun is also constantly exploring and creating financing channels, such as going public in Hong Kong, which is closely preparing for listing, such as cooperating with trust companies.
Zhao Hongbing has a unique idea about the structure of his business system. He first gradually incorporated Tianlun into the big family of Inspur Group, and then shared the network resources of the company with him.
In every aspect of the development of real estate, Tianlun has professional resources outside the company to participate in it.
The purpose of this is to minimize the risk and make all investors feel the development of the family every step of the way.
Tianlun is accustomed to attracting strategic investors, and now that he is about to enter the 21st century, other companies have been introduced to real estate companies by Tianlun.
The alliance between Tianlun and investors who hold resources such as land, capital, and relationships has made up for Tianlun's weak links in capital, human relations, land, etc., and has enhanced its competitiveness.
This is the layout of Tianlun's national development, and Tianlun's operation model is to open the company's shares to the outside world at the beginning to attract other companies to join.
Then they can integrate external resources and put them into a project, which solves a lot of problems, such as funding.
The reason why Tianlun can be favored by many partners is inseparable from the unique marketing model.
Because Zhao Hongbing, who knows the future development, knows how important the network is, he has also established a marketing section of the network.
The general real estate industry will seize the profit characteristics of real estate land appreciation, occupy a good plot, wait for the land to appreciate, and wait for the land to be valuable.
And Zhao Hongbing, who is familiar with the Internet, has skill points that others don't have.
He saw that in the future, the business model of network marketing in the market will be popular, and the profitability of real estate in the future will be inseparable from computers and networks.
To Zhao Hongbing's delight, when he was anxious about how to find news that was useful to Tianlun, good news came from the United States and Enamel.
In order to show their sincerity, they have invested in Tianlun Real Estate Development Company with one million US dollars and nine hundred thousand US dollars respectively.
Green's investment manager in Asia explained: "What attracts us to Tianlun is that they dare to break through the tradition, not only to guard their own land, but to actively use the network to increase the value of the land in their hands, and they can control a large number of end customers.
We are not satisfied with being the first in China, we will work with our shareholders to build Tianlun into one of the world's top chambers of commerce. ”
The investment manager of Fatai Asia is full of confidence: "We value three aspects: first, most of the people in Tianlun are young people, and they will make Tianlun live longer.
Second, the owner of Huaxia is more advanced network information, and can respond in a timely manner.
Third, it is a very leading management system in the industry, and this management system can be said to be very fresh in Huaxia.
Combining these three aspects, I believe that the future development of Huaxia's real estate industry is absolutely indispensable to Tianlun Company, which can become the leading real estate development company in Huaxia.
Even, can affect the world. ”
Following Green and Fartai's investment in Tianlun Real Estate Development, Sequoia Investment Company in Belarus invested in Tianlun Real Estate Development Company for another $500,000.
Overseas investors are optimistic about the network economy, which has a strong symbolic significance.
The good news appeared one after another, and the banning of Tianlun by many real estate developers seemed so pale and powerless, which made Zhu Yiwu so angry that he threw things straight in the house, but the smile on Feng Yifan's face became clearer and clearer.
"No matter how powerful he Zhao Hongbing is, those government departments can't help but buy my account, I don't believe that I used the power above, and they dare to cooperate with Tianlun Real Estate Development Company."
Looking at Feng Yifan's bright smile, Zhu Yiwu was extremely depressed. This Feng Yifan is also really, always with such an expression, neither yin nor yang, just to see his jokes!
"Don't forget, when it comes to the power above, Zhao Hongbing also has it. But I don't think he's stupid enough to use that background with his IQ. Feng Yifan said.
Hearing Feng Yifan pointing at Sang and scolding Huai and saying that he was stupid, Zhu Yiwu was so angry that he couldn't do it.
But he was still skeptical of Feng Yifan's words, "Zhao Hongbing can crack my trick without using the power above, and I will really obey him, but even if he asks him to find someone, there may not be someone to help him, hahaha." ”
Zhao Hongbing is indeed also suffering from the problem of the government's cooperative attitude, and he knows that judging from what he heard some time ago, the government must have been influenced by external forces and openly drew a line with Tianlun.
They do this, not necessarily because they are really wearing some small shoes in the process of cooperating with Tianlun, but just an attitude.
So, what can I do to break the current embarrassing situation and let the government be more gentle with him?
Zhao Hongbing knows that because the country's system is not perfect enough, these local officials can easily suppress whoever they want, and in this case, the Chinese real estate industry has become a "bird".
Real estate is not a national unified market, it is determined by the market itself, there is no uniform rule, but a business that can only act under the guidance of local officials.
Local officials are not all just looking at profits, some people want to have good political achievements, and some are really thinking about the people and want to make a career to benefit one party.
Therefore, if you can keep up with the thinking of local officials, it will be easy to gain the approval of local officials.
Development is the last word, and the development of a city requires the efforts of local businesses.
Zhao Hongbing is good at pondering things from the perspective of the other party's needs, how to do things so that the other party is satisfied, and can also achieve the goals he wants, then he must grasp the problems that government officials really care about.
Therefore, Zhao Hongbing's previous cooperation with the government was not to give gifts and money, and to do that kind of simple and crude superficial relationship, but to focus on whether it is in line with the city's development strategy.
Because of this, every time he caught the fatal point of the local official, he was caught every time.