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Breaking 200 million in a single day is of course a very awesome achievement!

But for Bai Xiaofei, it's really nothing, after all, he has experienced 500 million in a single day in "Wolf Warrior 2" and 600 million in a single day in "Monster Hunt 2"...

Of course, there is also the 400 million in a single day of "Mermaid"!

The 16-year-old "Mermaid" is undoubtedly the most colorful stroke in the history of Chinese films!

There are still 8 hours before the official release of the film, and the pre-sale of "Mermaid" has exceeded 100 million yuan on the first day, setting a record for the highest pre-sale of a Chinese film;

won 280 million yuan on the day of the premiere, and then continued to exceed 230 million yuan per day, successfully surpassing "Hong Kong Embarrassment" and becoming the highest single-day result of a Chinese film;

After that, the national audience started the "money journey" for Xing Ye's latest work - 400 million in 36 hours, 600 million in 48 hours, 1 billion in 92 hours...

A lot of people think that this record should be held for at least two years!

Then, "Wolf Warrior 2" was released...

We don't discuss "Mermaid", there is no star master in this time and space, so there is no "Mermaid"...

In fact, the box office distribution of last year was obviously not as good as the year before!

The year before last, there was a "Monster Hunt" to pretend to be, but what about this year?

According to the official data given by the Film Bureau, the total box office last year was fixed at 100 million, an increase of only 2.73% over the previous year...

44.7 billion, of course, is a record high, but few people may be happy with such a result, because compared with the record of 100 million the year before, the mainland box office growth rate last year was only 2.73%, and the myth of rapid growth of more than 30% for 5 consecutive years has been shattered.

Not only that, the box office of domestic films fell by nearly 2% year-on-year, and the mainland film market has obviously entered a bottleneck period.

In fact, if you only count the box office after April, the mainland box office has not actually increased, but has fallen by nearly 10% year-on-year!

In the annual box office of 47.7 billion, domestic films finally won 100 million, a decrease of 1.473 billion compared with 36 million, a year-on-year decrease of nearly 6%.

If the results of the high-grossing Sino-US co-productions "Kung Fu Panda 3" and "The Great Wall" are excluded, the gap between the box office of domestic films in 2016 and the previous year will exceed 3.5 billion!

In fact, it is not only domestic films that have encountered a trough, but also imported blockbusters!

"Captain America 3" received a global box office of $1.153 billion, the annual box office champion - this result was not even ranked in the top five last year!

The industry generally agrees that last year was a small year for films...

In the mainland market, there are only nine films with a box office of more than one billion, and none of them have exceeded two billion...

Last year, the number of screens in the mainland soared to 41,179, an increase of nearly 10,000 over the previous year, an increase of 30 percent, and the mainland has also become the country with the most movie screens in the world.

In the eyes of many people, the development of the film market last year was in April, and this turning point can even be specific to a movie - "Ip Man 3" released at the end of March.

The big screen distribution company, the distributor of "Ip Man 3", disrupted the market with a large number of ticket subsidies and even box office fraud, causing a shock in the entire film industry.

In the end, the Film Bureau announced that the 32 million yuan of "Ip Man 3" that was found to constitute a false box office would not be included in the box office, and the "big screen" company responsible for the distribution of the film was ordered to suspend new film distribution business within a month, 73 theaters were notified of criticism, and 3 e-commerce companies were seriously warned.

With the box office fraud incident of "Ip Man 3" as the fuse, the tide of ticket supplements, which once helped the great development of the mainland film market, began to recede.

The so-called ticket supplement is not the meaning of group buying, but the kind of '9.9 to watch a blockbuster' or '1 yuan to watch a blockbuster'...

Since April, the monthly box office has fallen into a year-on-year decline seven times last year.

The reduction in ticket subsidies coincides with the timing of the market cold.

Of course, the reduction in ticket subsidies is only one of the reasons why the mainland box office fell short of expectations last year.

After April, many commercial blockbusters such as "Jedi Escape", "Notes on Tomb Robbery", "I Am Not Pan Jinlian", and "Railway Flying Tiger" have been released with a guarantee, but many of them still perform less than expected.

This shows that in addition to the ticket subsidy, there are deeper reasons that hinder the development of the market.

This deep-seated reason is definitely not the 'audience garbage' as Director Feng said, but the movies released throughout last year, and the quality is really worrying...

There is too much accumulation of market bubbles, resulting in most of the movies released last year being "stinky fish and rotten shrimp" that were hurriedly launched, whether it is a big production or a small production, the overall reputation is not as good as the year before!

As a result, many films with quality below the passing line became cannon fodder in the second, third, and fourth quarters.

Throughout last year, most of the loss-making movies were made, including first-line directors or first-line actors starring in the works, with production costs and publicity costs of nearly 100 million, but films with a box office of only tens of millions abounded.

Especially some veteran creators who do not have Internet genes, although they are films with large investments, they cannot be pre-sold and popular, which greatly affects the confidence of the theater to schedule films, which also makes the temperament of the film have no room for imagination at first glance.

In the final analysis, the box office is determined by market demand, not by supply.

It's not that what films are made, what the market has to watch.

Today's audiences, especially small-town youth, are improving their aesthetics much faster than filmmakers expect.

The market will only evolve rapidly and mature.

According to the data, there are 281 single films with a box office of less than 10 million, accounting for nearly 70% of the annual number, and a large number of films are facing the embarrassing situation of one-day theatrical tours...

The moviegoers have become a generation of netizens with an average age of 21.4 years old, not that the audience of this generation has fallen, but that the old-fashioned directors and aging actors have not caught up with the development of the times.

The leaders of the film bureau must be very tormented, and they don't know what to do!

In fact, in the fourth quarter of last year, they have already taken a way - they put in 42 imported films in one fell swoop, hoping that imported films can save the market, thinking too much, not only failed to achieve the goal of saving the market, but also because there were too many movies released that caused schedule congestion, and many domestic films that could have achieved better results were also squeezed out of the market...

can only hope that this year's Spring Festival stalls can explode, otherwise, the KPI cannot be completed for consecutive years, which is not a trivial matter, and it is likely to affect the career!

……

On the third day of the Lunar New Year, the crew of "Riding the Wind and Waves" arrived in Xihong City.

Xiaobai's base camp!

From the moment they got off the plane, the main creative team was surrounded by enthusiastic fans, shouting Bai Xiaofei's name in unison, and Xiaobai was so excited that he was about to cry!

In the past few days, they have been running publicity, and they are either Zhao Liying's fans or shouting in unison.

It's still good for the people of my hometown!

"See it, brother's popularity!"

“…”

Zhang Shan didn't bother to take care of him, waved his hand to the enthusiastic fans around him, and strode onto the stage...

It must be jealousy!

When the Beijing Station was promoted, the people who shouted Zhang Shan's name were not as good as Zhao Liying!

casually walked to Zhao Liying's side: "... See, brother..."

"Director, it's time for us to play!"

“… Good! ”

Let Lao Tzu pretend to be forced to die?

With the appearance of Zhao Liying and Bai Xiaofei, the roadshow of Xihong City Station officially kicked off...

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