The businessman's sense of smell is the most acute.

When the storytellers of various restaurants in Chang'an City were talking about "Romance of the Three Kingdoms", the businessmen keenly felt that the business opportunity was coming.

Why are books so expensive?

The high cost of paper printing is the main reason, but the low sales are also a very important reason.

If a book can sell well, then the profit brought is very considerable.

If a book sells for ten dollars, then the bookstore alone will earn at least two or three dollars.

"Shopkeeper Zheng, I have communicated with several storytellers, but they don't know which bookstore is selling this book. I also asked people to go to almost all the bookstores in Chang'an City to ask, but none of the shops currently sell "Romance of the Three Kingdoms", and no one has ever sold it. ”

Ah San looked depressed and reported to the shopkeeper Zheng the confirmation of the past two days.

I thought that the opportunity to make a lot of money came, but I didn't expect to return empty-handed.

"Impossible, there are at least hundreds of storytellers in Chang'an City who have obtained this book, which means that this book must be printed by someone, and I have personally seen the book, the printing is very beautiful, the font is very clear, and the paper used is also a rare high-quality product, such a book cannot jump out of the cracks in the stone."

Shopkeeper Zheng was not very satisfied with Ah San's investigation results, and wondered if this guy was a little drifting because of the good business in the shop recently.

"I also thought it was strange that I had communicated with a few other bookstore guys for this, but none of them knew where the book came from, and they were all looking for it." Ah San felt that he was so wronged, he was obviously tired and tired, but the shopkeeper was still doubting himself, "Why don't we let the printing workshop at home print "Romance of the Three Kingdoms" by itself?" ”

Datang doesn't have any patents, but all the books that sell well are printed by more than one printing shop.

The authors of these books are not only not angry, but grateful, that their books were printed without permission.

Who makes people want fame?

In such an era, as long as there is fame, everything will naturally exist.

"What do you know, this book is obviously printed, but if you don't take it out and sell it, there must be a mystery behind it. Besides, do you think it's easy to print a book like this? It's so thick that I don't know how many months it will take to engrave the template alone, and by the time our own book comes out, the daylilies are cold. ”

Shopkeeper Zheng felt a little uneasy in his heart, the appearance of "Romance of the Three Kingdoms", the popularity, and the promotion method must be controlled by an invisible hand behind it.

"This book is so popular, it should be very popular in other state capitals, even if we print it slowly, it's no problem, it's a big deal not to sell it in Chang'an City first."

Ah San felt that this was a very rare opportunity to try to convince the shopkeeper Zheng.

To print a new book, the initial investment is very large, paper, engraving, ink......

Even if it is as powerful as Sanwei Bookstore, if you want to print a new book by yourself, you need to think carefully.

After all, many times, there are only one or two new books printed by Sanwei Bookstore a year, and they are still mainly booklets.

"Romance of the Three Kingdoms" is obviously a long-format book, and it has only been printed for several years.

"What you say makes sense, so let the printing workshop start preparing." Shopkeeper Zheng pondered for a long time, and finally felt that he really couldn't give up this opportunity, "Since you want to do it, you have to do it as quickly as possible, otherwise it won't be so meaningful." Ah San, you ask the printing workshop to recruit a few more carving craftsmen, and then see if you can make two more copies of "Romance of the Three Kingdoms", confirm the printing content of each engraving in advance, and then start work together! ”

"Shopkeeper, if there are enough people, according to your method, we may be able to launch our own "Romance of the Three Kingdoms" without even a month at the earliest."

"A month?" Shopkeeper Zheng sneered, "Either you don't do it, or you have to do it to the best." Now we are looking for this book everywhere, even if we sell it for 20 yuan a copy, there are a lot of people who buy it, and if we launch it slowly, maybe there are other bookstores that will do it themselves. ”

"Twenty runs? Shopkeeper, if that's the case, our Sanwei Book House will make a fortune, and the owner must be very happy. ”

"Ah San, do a good job, there are many rich people in Chang'an City than you think, this time we will do a good job!"

……

"Lord Wang, "Romance of the Three Kingdoms" is completely popular in Chang'an City, when will we start selling it in new bookstores?"

Wang Xuance is in a very good mood these days, and he has to go to different restaurants every day to listen to the storyteller talk about the Three Kingdoms.

And the popularity of this book, he is the most intuitive feeling.

Although he was originally worried that giving the book to the storyteller would make many people who had heard the story give up buying it.

But judging from the recent inquiries of customers in various bookstores about "Romance of the Three Kingdoms", it has not been affected at all.

On the contrary, because of the propaganda of the storyteller, from the noble royal family to the peddlers and pawns, they all know that there is such a good-looking book.

The guys at Xinhua Bookstore feel this the most obviously, and many various people come into the store every day to ask if there is "Romance of the Three Kingdoms" for sale.

"Wait, I heard that there are already several bookstores in Chang'an City that are contacting printing workshops to prepare for a large-scale printing of "Romance of the Three Kingdoms", and this king has to leave some time for them."

Li Kuan was originally planning to start selling Sanguo in Xinhua Bookstore in the next few days, but after hearing that others were planning to "pirate" his own books, he immediately changed his mind.

"Huh? Lord, shouldn't this be sold earlier? At that time, each bookstore will have its own Three Kingdoms, and it will be difficult for Xinhua Bookstore to attract customers. ”

Wang Xuance is only partially involved in the papermaking workshop and printing workshop, and does not know much about the changes in the cost of paper and printing costs.

It's no wonder that he is worried that Xinhua Bookstore will not be able to fight other shops.

"Xuan Ce, don't worry, when did this king miscalculate? If Xinhua Bookstore wants to gain a firm foothold in Datang, it must teach other bookstores a hard lesson, and after the province, there are still people who want to make trouble. ”

Wang Xuance saw Li Kuan's confident appearance, and he didn't say anything.

"Lord Wang, then I'll investigate and investigate again to see when other bookstores can launch their own "Romance of the Three Kingdoms".

"Let Xuanwu do this thing, I specially dispatched dozens of brains from the guards to follow him flexibly to do some things."

The importance of information, Li Kuan knows better than anyone else, in order to prevent himself from being black-eyed, Li Kuan just returned to Chang'an, and asked Wang Xuanwu to set up an investigation bureau that only he knows.

After that, the Intelligence Investigation Bureau of the Chu Wangfu, which frightened countless people, began to operate in such a low-key manner.