Chapter 1272: Lin Haoran's Marketing

Lin Haoran held this grand lantern festival this time, not only to bring joy to the people of the city, but also to stimulate consumption in the capital.

Although liquid money does not necessarily create wealth, it can create happiness. And the capital, which seems calm now, undoubtedly needs this kind of thing, and he, the Yin of Shuntian Mansion, has the obligation to bring joy and happiness to the people of this city.

As for the 1,000 taels of fireworks, this amount of money does not seem to be a lot, but if it is distributed to the heads of hundreds of thousands of people in Beijing, everyone does not need a penny at all.

If this sum of money can bring joy to hundreds of thousands of people and leave a good memory for the vast majority of people, this is undoubtedly a very cost-effective deal.

Of course, he will never do things righteously, but will think twice before acting.

Knock knock knock......

As Lin Haoran's order was given, the drum of the drum tower sounded rapidly. It's just that the drums that have been chiming the time are completely different, but this time they are sounding continuously, more like a sign of the beginning of the celebration.

Lei Tongju and the others looked nervously at the streets, and when the officials of the Shuntian Mansion heard the sound of drums, they immediately removed the fences and let the people who were blocked out of the area enter.

"Released!"

Lei Tongju and the others stared at the street nervously and expectantly, their hearts were being tested, some were already nervously clenching their fists, and some even closed their eyes and did not dare to look.

If this headlight will be cold, not only will their previous layouts be in vain, but they will even face a political reckoning, and the fireworks of a thousand taels will really be wasted.

It's just that no matter what they think in their hearts, the results are slowly presenting in front of them.

"This ...... How so! ”

The schadenfreude on Xu Fan's face had disappeared and was being replaced by shock, his mouth slightly open, looking at everything in front of him in disbelief.

In his field of vision, he saw a large group of people rushing in from all the street corners, heading towards the well-planned stalls here, holding various newspapers in their hands.

"The Langya halva in our store only costs fifty yuan for a pound!"

"Our store Foshan iron pot only costs 200 yuan!"

"The biggest discount of the year, gold, jade and silverware are all sold at 20% off!"

……

As early as seven days ago, the headlight festival has been built with the help of "Shuncheon Daily", just like the Double 11 event in later generations, the preferential information of various commodities is published in the newspaper, and the prices are the most affordable throughout the year.

The most important thing is that some stores have also prepared a lot of small gifts for free, which will undoubtedly arouse the enthusiasm of some Shuntian Mansion people who like to be greedy for small and cheap things.

The same is true, many people have even gone out together as a family in order to get this cheapness, or to compete for this benefit.

"This ...... How can there be so many people? ”

Xu Fan's whole person was completely stunned, just a few streets were empty, but in the blink of an eye, they had been occupied by this group of locust-like people.

Call......

Although Lin Haoran knew that learning from the model of Double 11 in later generations, this headlight would definitely be successful, but seeing that the people of Beijing were so powerful, he secretly exhaled a turbid breath.

Under the eyes of everyone, several streets of the Drum Tower were soon occupied by noise, and this was already the most prosperous market in the Ming Dynasty.

Lei Tongju and the others finally came to their senses from the shock, but they looked at Lin Haoran with great admiration.

Lin Haoran watched such a crazy scene, but he kept calm in his heart, and told all subordinate officials to act according to the plan and deal with some emergencies in time.

Many people have crowded into some stores that offer discounts, but many people are destined to be disappointed, and some of the free goods are limited, and it is impossible for everyone to receive them.

However, they soon discovered that although they could not get free goods, the prices of the goods in them were indeed relatively favorable, so many people chose to buy them.

The people of this era still yearn for affordability, and Foshan iron pot is a top choice for them. First, the fame of Foshan iron pot has spread in the capital, and secondly, the price is indeed the lowest in the year, and many people are willing to choose to buy.

It was like this, but I saw a family, the man with an iron pot on his head, the woman holding a piece of cloth, and the child eating a string of free rock sugar gourds. However, they were not in a hurry to leave, for they knew that there was still a grand fireworks and were happily waiting for the night to fall.

Bang! Bang! Bang!

At the beginning of the curtain, the first round of fireworks was launched, which was already the beginning of this grand event.

Unlike the sparse fireworks in the past, this time it was almost constant. What many people don't know is that the fireworks that claim to be 1,000 taels have actually been purchased for 2,500 taels.

When the sky really darkens, strings of fireworks continue to bloom in the night sky, which has become a lively decoration in the area of the drum tower, making it almost like the New Year.

"Lamb skewers, authentic lamb skewers!"

"Donkey meat burned! Authentic river donkey meat fire! ”

"Dustpan cooking! Smooth and delicious Gaozhou dustpan cooking! ”

……

In a large open space, the Shuncheon Mansion has also carved out a long food area, where local specialty food stalls from all over the country have already been set up.

Many people are constantly interspersed with it, and they can eat all kinds of snacks from all over the country here, and the price is very affordable, so that they can't wait to grow an extra stomach.

"Put!"

"Put!"

"Put it again!"

……

Bright fireworks continue to bloom in the night sky, and the Shuntian Mansion has pushed this headlight festival to a climax.

In some open spaces of the drum tower, all kinds of juggling performances, as well as all kinds of dramas, as well as the official lamps of various families, have become things that the people talk about.

But before it was over, some people already felt that this headlight would make them unforgettable.

Curfews have become a dispensable term.

It was only with the last fireworks in the night sky that the headlight show officially ended.

The vendors were tired and happy, and although the prices were 80% cheaper than before, the money they made was almost the same as in the past few months or even a year. Even if the management fee and cigarette expenses paid to the Shuncheon Mansion were deducted, the income still made them feel like they were in a dream.

I have to say that this lantern festival hosted by the Shuntian Mansion was a complete success.

The fireworks of the Mid-Autumn Festival brought infinite joy to the people and scholars, brought surprises to the hard-working traders, and brought Lin Haoran a better reputation.

Maybe in a few years, everyone will forget what preferential things they bought that day, but they will not forget the fireworks that burned all night, and the Shuntianfu Yin Lin Wenkui who did all this.

The scourge of the cold