Chapter 21: The grain and grass have not been moved, marketing first!
Li Shimin and the eldest grandson Wuji's first reaction was that this kid's brain was broken.
2 money/bucket?
This must be stupid, or crazy,
The price of food is so high now, you two fools set the price so low?
Even if the capital to buy grain is not enough, let alone have to transport grain from the south from the Beijing-Hangzhou Grand Canal, and there is no need for a boat in the middle? Don't you want to be artificial?
Do you have money and nowhere to spend it, and you want to hear it when you throw it in the water?
Li Er's face was very ugly, this is what you call the way to make money?
That's it?
Do you still want to spend your bereavement?
Li Shimin felt a pain in the root of his teeth at this moment.
I still want to rely on him to solve the disaster relief food?
In this way, let alone transporting grain, he is afraid that his underwear will have to be cleaned.
Eldest Sun Wuji frowned, and couldn't help but ask, "Are you sure...... Selling at such a low price of grain? Are there any other considerations? ”
I saw Qin Shou pour a cup of tea unhurriedly, and then poured a cup for Li Shimin and the eldest grandson Wuji, and then said with a smile: "Father-in-law, uncle, don't worry!" Of course I have considered it, our money is not blowing in the wind! ”
Qin Shou put the cup in his hand on the table, then pointed to the plate containing the meat and said to the two:
"Let's take an analogy, in the grain market in Chang'an, these plates full of meat are the grain in the hands of those grain merchants and rich people, and the meat in the cauldron is the grain of the five surnames and seven hopes.
He pointed to a plate with only leftover soup and said, "And now we are the ......"
"There are already too many grain merchants in Chang'an, and they have been rooted here for too long, and almost all channels have long been controlled by those grain merchants and the five surnames and seven wangs.
Even if we can bring back the grain, why should the people believe in us, and who will come to buy our grain? In the face of the oppression of those grain merchants, how can we compete with them? ”
"Competition?" Although Li Shimin and the eldest grandson Wuji listened to it with little understanding, their faces became serious.
Qin Shou didn't explain, but continued: "If you want to open up the situation, the first thing is to attract the attention of the people, let's let the people in the whole city know that a grain store has opened." ”
Li Shimin and the eldest grandson Wuji were a little stunned, this is still barely understandable.
Seeing his father-in-law and uncle nodding, Qin Shou's interest suddenly came up.
"As the saying goes: the guest passes from the front of the shop, and the wealth is born from the guest."
"Therefore, the first thing we want to do is to open a store in the best prime area of Chang'an, the store must be large, the area must be more than twice that of other stores, and the decoration must be good, build a flower bed on the side, build a pool, raise ornamental fish in it, and then invite a row of beautiful women to stand at the door, people must be as tall as they are, and their legs must be ......."
"Click!" Li Shimin was stupid, and the cup in his hand fell to the ground.
This remark really caught Li Shimin by surprise.
The eldest grandson Wuji was also dumbfounded, and asked with a red face, "That...... Why look for a beautiful woman to stand outside? ”
"Women, especially beautiful women, are a scarce resource, and if you think about it, when a group of beautiful women wear uniform clothes and stand neatly in front of the store, is it very pleasing to the eye.
When the time comes, the clothes will be opened a little higher, and they will smile at you vigorously, do you really want to stop and look at you for a while, stay a little longer? If one of the delicate women called you, would you be able not to resist coming in? When you enter the store, do you want to buy something? ”
"That'....... That's a gotta buy some ......"
I see!
After the eldest grandson Wuji finished speaking, he felt that it was inappropriate, so he quickly took a deep breath and sat upright.
Li Shimin's Adam's apple rolled, and he seemed to have fallen into the picture described by Qin Shou.
Qin Shou glanced up at the eldest grandson Wuji, and said with disdain: "Uncle, what are you pretending to be confused? If you want to say that others don't understand, can you still understand this truth when you play other people's wives? ”
Li Shimin's eyes flashed, and he asked: "Then why write that sentence in the most conspicuous place: After ten days, the price of grain is 2 yuan/bucket, what is this for?" ”
"Actually, this is the most interesting!" Qin Shou couldn't help but say with a smile.
"People, the most amazing thing is their curiosity, as the saying goes, curiosity kills cats."
"Curiosity kills the cat?" Li Shimin couldn't help but ask curiously.
Qin Shou couldn't help but have black lines on his head, and said speechlessly: "This is not the point....... It's curiosity that matters.
Think about it, if you walk from this place today, there is a striking sign on it that says that the grain store will open in ten days, and the price of grain is only 2 yuan per bucket, at this time, you will definitely not believe it, and think it is a scam. ”
"However, when you leave here the next day, it says that the grain store will open in nine days, and the price of grain will still be 2 yuan per bucket."
On the third day, it was still 2 money/bucket"
"What about the fourth day? What about the fifth day? In the next few days, no matter how windy or rainy, you pass there, do you want to see what is written on it? ........”
Hiss!
Li Shimin and eldest grandson Wuji began to understand a little, but the more this was the case, the more surprised they became, and they couldn't help but inhale coldly.
The two gentlemen and ministers, you look at me, I look at you, I only feel that my scalp is numb and my throat is dry.
This guy is actually taking advantage of human nature?
The eldest grandson Wuji smacked his tongue and said: "It's terrible, you ..... this method How the hell did you come up with it? ”
"Horror, horror!"
"Unbelievable!"
“......”
Qin Shou waved his hand, sat upright and said, "General..... This is called food and grass are not moved, marketing first! ”
"There are two keys to this, one is that our food prices are really attractive, and the other is that we need to constantly provoke their nerves and create a sense of anticipation for them......."
"Before it opened, there were already countless people waiting and looking forward to it, and when it really came to the day of opening, what would happen to you?"
In his previous life, Qin Shou only understood some of these truths after he did business on his own.
"Goo!
The sound of swallowing saliva.
Li Shimin and the eldest grandson Wuji lost their eyes and lost their souls, and their tongues were stiff.
They never thought that they could open a store like this, and such a small thing could be done to such an extent, which is the most terrifying part.
See the big with the small, and show the real hero!
Li Shimin and the eldest grandson Wuji sat there stunned, stunned.
Thoughts are chaotic!
Long
Li Shimin turned his mind, "We have attracted ordinary people like this, but can we really make money at this price?" ”
Qin Shou was a little helpless, and said: "Father-in-law, uncle, I have already said to you, we are in a long-term business this time, we can't just think about making money in the early stage, but we must find a way to break through the blockade of those wealthy families, if it is really just to make a wave of quick money, it is simple!"
"We have to earn word of mouth, the gold and silver cups are not as good as the reputation of the people!"
"Only when the people recognize our store and make us famous, can we survive in the gap between the rich grain merchant and the five surnames and seven hopes, and we can hope to develop slowly with a little breakthrough!"
The eldest grandson Wuji muttered: "If this is really the case, our low price of grain will inevitably affect those grain merchants, and their abacus of waiting for the price to sell will be smashed, and they will definitely hate our ......."
Qin Shou said with a smile: "Uncle is right, once we hit the market with low-priced grain, the price of grain in the market will inevitably fall, and if the price of grain falls, more grain merchants will sell outward, which will cause further lack of confidence in the market, and finally it will evolve into panic selling."
What followed was the collapse of grain prices, and this time there were destined to be a lot of grain merchants who would lose all their money! ”
Qin Shou picked up the plate of leftovers just now, and said lightly: "However, we can't be blamed for this, who let the five surnamed Qiwang and the grain merchant Fujia monopolize the industry, they eat meat in a big gulp, and they don't even give us a mouthful of soup to drink!" ”
"That'...... We had to spoil the whole pot of porridge with a mouse droppings, smash their pots, and lift their plates! ”
Qin Shou poured the leftovers into the pot where the meat had been cleaned up.
A rat poop spoils a whole pot of porridge?
Li Shimin's pupils dilated suddenly, and he looked at Qin Shou like a monster, and the turmoil in his heart.
I just feel my heart beating faster and my brain buzzing.
The eldest grandson Wuji was no better, the blood all over his body was pressed into his heart, and his heart was overwhelmed and squeezed out, and his whole body was wooden.
Creeps!
"Awesome, awesome!"
What are those grain merchants rich and five surnamed Qiwang hoarding grain in hand at this time, and some are even collecting grain at a high price, not taking advantage of the natural disaster to feel that the price of grain can be a little higher?
At this time, if there is really a spoiler similar to Qin Shou and use low grain prices to impact the market, those grain merchants are afraid of smashing in their hands, and they will definitely rush to start selling at a low price!
With the grain merchants selling at low prices, can the five surnames and seven hopes still be so calm? Can you still maintain such a proud attitude?
It's really to that point, do you still have to worry about not being able to buy disaster relief food from the imperial court?
The eldest grandson Wuji pulled his hair desperately.
It's amazing!
A series of calculations that are simply hair-provoking!
He didn't just count which grain merchant, but the entire grain market was packed into it.
Then again, this trick is ruthless enough!
If this continues, which of those grain merchants and rich men and five surnamed Qiwang will not vomit blood? And how many people will go bankrupt?
.......