Any business, publicity is always the most important, generally speaking, the quality of this publicity, is directly affected by success or failure, as for what wine is not afraid of deep alleys, that is just a special case, and it takes a long time to accumulate, how fragrant your wine is, to be able to float out of the deep alley.

From this point of view, it is very fair, either you spend money or you spend time, and if you don't want to spend money and you don't want to spend time, it doesn't matter if you are a genius, unless you are .......

Guo Dan is obviously not that kind of character, and he is not willing to waste too much time, so he can only choose to spend money.

Although there are many skills in publicity, money is always the basis of propaganda, because everyone is interested in money, which has never changed in ancient and modern times, so when you throw enough money into it, it will naturally attract everyone's attention.

Drunken Tower.

"I see."

Liu Xinmou stood upstairs, listening to the pedestrians talking about Marseille on the street, and couldn't help but look at Guo Dan, who was bending over and leaning on the windowsill with his arms, and said: "You don't want to buy a horse at all, but to attract everyone's attention to Marseille, including you asking Brother Rong to go to Li Shouqi to try their riding skills." ”

Guo Dan straightened up, picked up the glass of wine that had been placed on the windowsill before, took a sip, and said with a smile: "Should I answer your simple question?" ”

Liu Xinmou was stunned for a moment and asked, "But is it really worth spending 100,000 taels to attract the attention of others?" ”

Guo smiled lightly, returned to the table and sat down, and said, "I want to get more than just attention." ”

"What's that?"

Liu Xinmou also walked to the table and looked at Guo Dan curiously, as a Bai Xiaosheng in the capital, gossip is also his talent.

Guo Dan smiled deeply: "You'll know then." ”

Liu Xinmou was a little regretful, he had been thinking about this in recent days, but he hadn't figured it out, and asked, "Then what should we do next?" ”

"Strike while the iron is hot, of course." Guo said with a smile.

Knock knock.

There was a knock on the door.

"Please come in."

With a squeak, the door opened, and Cao Da walked in and arched his hand: "I'm sorry, I'm sorry, I've kept you two waiting." ”

Guo smiled lightly: "It's okay, I've just been here for a while, please sit outside." ”

After Cao Da sat down, he said with a smile: "The virtuous nephew has really not been screaming for three years, and he is a blockbuster, this shot is 100,000 taels, don't hide it from the virtuous nephew, I heard it at the time, and I felt terrified." ”

Guo Dan said: "The staff has won the award, this actually has nothing to do with me, where can I get so much money, because this matter is related to the imperial court, 100,000 taels is nothing for the imperial court." ”

"Oops!"

Cao Da hurriedly said: "Virtuous nephew, don't talk nonsense, be careful that the wall has ears." "I wondered in my heart, I have seen a lot of people who are corrupt and pervert the law, without exception, they are all very weak-hearted, but I have never seen Guo Dan so greedy so naturally.

I'm afraid that the wall has no ears. Guo nodded with a smile, and said: "I came to find a staff member today, mainly to set up a consultation point in your drunken Xiao Building, in short, I will arrange for two people to sit here and explain everything about Marseille for everyone, you also know that we can't use the resources of Yaxing, we can only rent a house outside." ”

Cao Da frowned, and asked again: "I take the liberty of asking, why didn't the virtuous nephew choose Jinyulou?" ”

He's still a little vain about it.

Guo smiled lightly: "I also set up a consultation point in Zhou Kitchen, but I didn't choose Jinyulou, and outsiders should also know who are the people who go to Jinyulou to eat, I'm afraid of causing unnecessary trouble." ”

Cao Da nodded slightly, thinking to himself, the other party spent money to rent his place, there is no reason not to do business, then Chen Ping will also continue the project of the racecourse, and now this matter is in an uproar, once he opens a consultation with me, he will definitely be able to attract more guests here.

He weighed it again and again, and finally agreed.

.....

Although everyone is talking about Marseille now, everyone still doesn't know how the Marseille that Guo Dan wants to do is different from the previous horse racing, and they are also full of curiosity.

Guo Dan didn't let everyone wait for a long time, he couldn't wait until the water was cold to come to publicity, he had to strike while the iron was hot, and hurry up to publicize a wave, and the news about Marseille came out one after another.

The slogan is very popular and loud, we don't sit in the bank, we don't gamble, we don't race horses, we only do charity.

What a slogan, which is enough to arouse everyone's spurning.

Ghost believe!

But at the same time, it has also attracted more people's attention and curiosity.

Before, everyone thought that Guo Dan must be sitting in the bank, otherwise how to call it betting horses.

Moreover, if you Guo Dan does not sit in the bank, who is the banker?

All of this is very curious.

Immediately, Guo Dan launched a second wave of publicity, and the horse gambling system was immediately announced.

The general term --- prize pool system.

You go to play by yourself, we only charge a "little bit" of the handling fee, and this fifty percent of the handling fee, of which thirty percent is used for charity, plus the imperial court taxes, and every time Marseille, you have to take out hundreds of taels as a bonus, so if you calculate it, there is still a fart to make money, Guo Dan is really about to establish himself as a working boy.

We're really just doing charity, not making money.

At present, no one knows how high the profit is, because this prize pool system has never existed, and it is precisely because of this that it immediately attracted a lot of attention.

At the same time, Guo Dan announced the horse racing system, he is not going to hold a horse race, but a quarterly horse race, divided into regular season, playoffs, and finals.

Various awards were also set up, and nowadays the Best Horse Award, the Best Knight Award.

It's a lot of fun just listening to it!

As a result, Zhou Kitchen and Zuixiaolou were crowded.

"There is a way, there is no treachery, no business, I don't believe that you are just doing charity, there must be something greasy in this."

"Yes! What credentials do you have to guarantee that this Marseille will be held fairly? ”

......

This time, everyone just questioned.

The merchant was of humble status, and everyone had the impression of a merchant as treacherous and cunning, and many people did not believe that the Marseille slogan was so good.

This is the conspiracy theory in human nature.

It happened that Liu Xinmou was here today, he smiled and said: "Please rest assured, our Marseille is absolutely fair, just and open, there will be no favoritism, first of all, we ourselves will never send horses to participate, secondly, the court will intervene in this matter, about the amount of the prize pool, about the situation of the bettor, the whole process, the court will send someone to supervise at all times, and there will be a household department and the supervision of the imperial history stationed at the place of betting, they will supervise the amount of each bet." ”

This point has been negotiated a long time ago, because if you don't do this, those officials and imperial historians will not be able to supervise, and when Xu Mengxuan proposed to contract to Guo Dan, he mentioned this, contracting to businessmen, everyone can supervise, so businessmen naturally don't dare to mess around, lest you know to accuse me.

After everyone listens, it's not good to say anything more, you can't say that you officials and businessmen are embarrassed, although this situation often happens, but after all, things haven't happened yet, they can slander businessmen with one mouth, anyway, businessmen have never been whitewashed, but no one dares to slander court officials casually, especially those who speak official imperial history.

Someone else asked, "Why do you have two prize pools, isn't it easier to bet on who will be the winner?" ”

Liu Xinmou explained: "This is to add fun and technology, if you bet on the first horse, there is a lot of luck, but we contract the ranch in order to be able to help the country's horse administration, and we hope that everyone can use this to exchange horse breeding and horse training skills, as well as riding skills."

If you want to buy the top three, you need to know the horse and riding, and we will also publish the horse racing information in real time, including the status of the horse and the jockey, which requires a good understanding of the horse and riding to be able to buy, and of course, the amount of this prize pool will be much higher than the other prize pool. Because if you want to bet, you have to bet on three horses, and you only need to bet on one horse over there. ”

"Wonderful! Wonderful! ”

A boy said with a smile: "This horse race is naturally a competition of skill, not luck, and it should be so." ”

"Brother Huang seems to be quite confident."

"Don't dare, don't dare, I love horseback riding since I was a child, and I have made great achievements in this area."

.....

A group of boys have started to brag about the bulls... B。

Liu Xinmou looked at them and thought to himself, this prize pool looks simple, but it is extremely exquisite.

These boys are blowing so fiercely now, if they don't bet when the time comes, are they embarrassed?

However, these sons are all rich masters, once the prize pool is high, then it will also attract more people to bet, and the amount will be higher.

......

Racecourse.

"Yes, yes, this progress is too fast, it has exceeded my expectations!"

Guo Dan stood in the prize pool hall that had just been built, and nodded approvingly.

This hall is divided into two areas, each area is connected to a large wooden shed, because of the current technology, it is difficult to build a hall like the future generations, and there is no need to spend this unjust money, then everyone can pay attention to the change of the amount in the hall, and then go to the greenhouse to discuss, you can also blow the natural wind, how pleasant.

Each area has a prize pool wall, and is divided into nine grids, the top layer is the prize pool amount, the bottom eight grids, is the betting situation of each horse, because there is no computer in this year, can only rely on handwriting, Guo Dan is required, every time a stick of incense, hang a card, although the speed is a little slow, but it is also a real-time change, a quarter of an hour before the start of Marseille, stop betting.

"The virtuous nephew is so refreshing, I naturally have to work harder, but I can't delay the virtuous nephew's plan." Chen Ping laughed so hard that his eyes were almost gone.

Guo Dan laughed: "That's why I'm looking for outside cooperation." ”

As he spoke, they went out of the hall again, and the horse farm behind them.

At this time, the horse farm is almost built, which is not to say that Chen Ping's speed is so amazing, but because the first phase of the project is relatively simple, that is, around a circle of wooden fences, a large grandstand in the middle, paved with cobblestone stone steps outside, but there are only two floors, that is, there is no place to sit, everyone has to stand and watch, and it can only accommodate a thousand people at most.

But Guo Dan allocated 8,000 taels to him, how high the profit must be.

Chen Ping said again: "Virtuous nephew, you have also seen that the current project has almost been completed, and the next step is to build a stable." ”

"Tomorrow, I'll give you a second payment tomorrow."

Guo Dan said very briskly.

Chen Ping was stunned immediately, he really met such a refreshing partner for the first time, in the past, it was impossible to engage in projects, not to be in arrears, and he had to pick and choose in the middle and bargain with you, I really don't know how to say it.

Guo Dan asked again: "By the way, can this timber problem be solved?" ”

At present, the wood used is all in Chen Ping's hands, and it is natural to work quickly.

Chen Ping hurriedly said: "This virtuous nephew can rest assured, recently many timber merchants have come to me, hoping to provide us with timber, and I am still in the process of choosing." ”

Guo smiled lightly: "I'm afraid that the outsiders want to suppress their prices." ”

Chen Ping sneered and said, "I really can't hide anything from my nephew." ”

Guo smiled and said: "Don't be embarrassed, this is as it should be, I am very supportive, after all, we also have shares in the tooth shop, press them first, and wait for me to sign the contract for the second phase of the project, and then you sign a contract with them, and then the price will be lower than now." ”

Your own business is just different. Chen Ping had long been convinced that Guo Dan was just turning a corner and helping them make profits, but now it seems that this matter can't be wrong, and he nodded again and again: "With the words of the virtuous nephew, I am even more relieved." ”

"Whether there is such a sentence or not, you have to put your heart in your stomach, and it can't lose this deal." The smile on the corner of Guo Dan's mouth became stronger.

PS: There is a change at eight o'clock in the evening, if there is a change in the update time, I will notify everyone.