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In today's film market, there are those who broke 400 million on the first day - "Fast and Furious 8", 410 million on the first day, 480 million on the next day...

The first-day score of "Jiupin Sesame Official" was 180 million, which doesn't seem to be much!

Don't forget, the high box office of "Furious 8" is smashed by the film scheduling rate, 68% of the film scheduling!

And there is no opponent in the same schedule ...

What about "Nine Sesame Officials"?

Big Brother Cheng's first sci-fi action film "Blood of the Machine", the production cost of 60 million US dollars, and the fight scenes at the Sydney Opera House, such a movie, according to general logic, if you don't get one or two hundred million on the first day, I'm sorry for Big Brother Cheng's Oscar Lifetime Achievement Award!

The theater chain is also very optimistic about Big Brother Cheng, and gave 22% of the film schedule in the morning.

"The Legend of the Demon Cat", from the day of preparation, has attracted much attention, without him, this is Chen Kaige's work!

Who is Brother Chen Kai? The winner of the Kala Palme d'Or, the film "Farewell My Concubine" is enough for him to blow for a lifetime!

When "The Legend of the Demon Cat" was promoted, it was sacrificed 'Brother Chen Kai's best work after "Farewell My Concubine"! Although it's a bit foolish, because every time Lao Chen releases a new film in recent years, he will play such a slogan!

However, this time it is a little different, the investment in "The Legend of the Demon Cat" is huge, which can be called the most Chinese film and television!

When promoting, the producer played the slogan of 'investing 970 million yuan' - second only to the billion of "The Great Wall", but "The Great Wall" is a co-production and has a different nature.

"Seven years to rebuild the Tang Dynasty! After a lapse of 20 years, Brother Chen Kai continues the legendary theme "The Legend of the Demon Cat"

Twenty years later? So what was the last legendary theme?

"Jing Ke Assassinates the King of Qin"!

That movie that lost so much? It was a loss that the Bei*Beijing Film Studio almost closed down directly!

Even today, 20 years later, "Jing Ke's Assassination of the King of Qin" can still rank in the top 20 of the list of Chinese films with huge losses!

I don't understand where these investors got the confidence to find Brother Chen Kai to know such a movie, a lesson from the past!

Of course, Director Chen's fame is here, and the publicity and marketing of "The Legend of the Demon Cat" is quite good, on the eve of the release, Du Niang searched for the keyword "The Legend of the Demon Cat", and the movie was full of drafts, I have to say that the "Legend of the Demon Cat" This wave of advertorial marketing is indeed quite powerful! Whether it is from the early advertorial warm-up, or the release after the release, it is indeed quite generous!

The poster is also quite beautiful...

In addition, Feng Xiaogang, who is also one of the four major directors (Zhang Yimou, Jiang Wen, Chen Kaige, Feng Xiaogang), is very powerful, and the theater chain is willing to believe that Lao Chen can give a wave!

Therefore, "The Legend of the Demon Cat" ranks third in terms of film scheduling, with 17 percent of the film scheduling;

"City Lights of Psychological Crime", Deng Chao is the male number one, and the Mesozoic generation that can afford the box office in recent years is basically Deng Chao, Huang Bo, and Xu Zheng...

The publicity and release of "Psychological Crime" is also very powerful, and it has been screened on a large scale by several major college roadshows, and Weibo is also forwarded by famous actors, and the official Weibo materials are constantly released, but judging from the screening of the movie, the audience does not recognize this movie very much, after all, the crime theme, the audience will be especially strict, if you want to make a big explosion or a small explosion, the quality must be passable!

Of course, "City Lights of Psychological Crime" can't be said to be a bad movie, and it can be seen that it is intentional, but it is very mediocre!

Once a crime-themed movie is stained with the word mediocrity, the word of mouth will be greatly reduced...

The theater line is not very optimistic about this movie, but for the sake of Deng Chao's face, 12% of the film schedule is arranged, and the remaining 12% is "Fanghua" and other movies!

There are many masters, and they are all old guns, such a schedule, "Jiupin Sesame Official" brushed 180 million on the first day of release...

And it accounts for more than half of the entire market!

Crushing...

……

After listening to the box office, Xiaobai breathed a sigh of relief, and then asked another question: "How is word of mouth?" ”

"Around 8.3 points, we have someone to maintain it!"

This is a routine operation, in addition to the role of smearing, there is also not to be smeared by competitors...

For these, Xiaobai was very clear and advised: "... Well, if it doesn't work, find more water army! ”

Zhong Lifang was familiar with the road early: "Don't worry, I have experience." ”

"Which one is second?"

"Big Brother Cheng's "Blood of the Machine"..."

"What about the box office?"

"48 million!"

"And the third?"

""The Legend of the Demon Cat" 42 million..."

"Go on!"

"The third is "City Lights", 38 million; The fourth is "Fanghua", 36 million... Do you want to continue to report? ”

"No need, Sister Zhong, the reputation must be stabilized, public opinion is also concerned, and you must not be led astray!"

"You know, the PR department is now taking shifts off, staring at the voice on the Internet all the time!"

hung up the phone, met the young lady's puzzled eyes, and kissed her big forehead: "180 million on the first day, a big victory, sleep!" ”

“… Good! ”

Although the young lady was very excited, her body was still very honest and lay down and continued to sleep...

There will be a roadshow at 9 o'clock tomorrow morning, and there will be a media meeting...

……

Also at this time, a hotel in the capital, the main creative team of "The Legend of the Demon Cat" and the propaganda staff were depressed, and the publicity team was basically Xinli's people!

At the beginning, Xinli Media bet on investing in "The Legend of the Demon Cat", just to earn the box office, and then add some chips to its IPO, but now it seems that it is a little difficult...

failed to break 100 million on the first day, and the word-of-mouth was not as good as "Fanghua", and the subject matter was also a disadvantage compared to "Blood of the Machine" and "Jiupin Sesame Official".

Next week, there will be "Anxiety Grocery Store", "Second Generation Goblin", "Demon Bell" will be released, in fact, there is only one week left for "The Legend of the Demon Cat", if this week, "The Legend of the Demon Cat" fails to break out, and what awaits it is only slowly forgotten...

The Chinese New Year stalls are so cruel!

"It seems that film critics are really useless!"

Brother Chen Kai sighed.

Before the release of "The Legend of the Demon Cat", a lot of time was spent on public relations film critics...

So "The Legend of the Demon Cat" has been praised by a bunch of big Vs, and now it seems that the audience has always dominated the market, and the position of film critics is very embarrassing!

"First-class picture production, but unfortunately the story is not in the stream, and the characters are all marionettes... It's still a story! ”

Chen Hong sighed.

"The aesthetic level of the current audience is not enough, they think that the movie must have a good story, but this is not the case, the essence of the movie is drama, and the emphasis is on the sense of conflict!"

Brother Chen Kai said a little angrily.

"What's the use of you complaining to me? Can you convince the audience? ”

“… How many films are scheduled for tomorrow? ”

"It should be similar to "Blood of the Machine", our attendance rate is higher than it!"

“… The numbers? ”

"Eighteen percent!"

"What about Bai Xiaofei's "Jiupin Sesame Official"?"

Chen Hong sighed, but still replied honestly: "... Forty-four percent! ”

“… Forty-four percent... More than twice as high as us... I, alas! ”

Brother Chen Kai really wanted to say something, but unfortunately, in the face of the existence of the box office that was directly crushed on the first day of "Jiupin Sesame Official", he really didn't know what to say...

Perhaps, he really should retire?

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