"I finished filming "Knocking on the Door of Heaven", and then received awards in New York and Boston, without any delay, and immediately returned to China, but the plane was delayed, this, I have no choice!"

Roughly explained my itinerary.

"Knocking on Heaven's Door?"

"Oh, it's the American version, they took a fancy to the book and wanted me to adapt it into a movie that is more suitable for American tastes, and I agreed!"

“… Well, it may seem to you that these things are very simple things. ”

Sabening is a little speechless, movies are very culturally rich, popular in the East, and Westerners are likely to not understand it...

Therefore, Marvel movies can kill the whole world, and the plot is simple!

……

The rest of the time is Xiaobai's personal show.

"In fact, comedy wants to make the audience laugh very simply, adults make children laugh, the reason why they laugh is because all the calculations and reactions of children are in the expectations of adults, and they don't know at all. Adults enjoy the superiority of playing with others. It's not malicious, it's actually quite cruel - but that's one of the ways comedy makes us happy. ”

"Laughing, in fact, is expressing a sense of superiority. We laugh when we feel inferior after seeing a person or an event. Simply put, someone is going to be unlucky! ”

Every classic comedy work fully shows this, Chaplin's funny, Bean's troubles, Tom's cat who is ravaged by Jerry, Fan Wei who is in a wheelchair and doesn't want to get up, the list goes on. By the same token, why is the core of humor self-deprecation?

Because self-deprecation is to inspire your sense of superiority with a low profile, so as to make you laugh. ”

"Boy, from today onwards, you are a low-ranking person in Washington, and 9527 is your lifelong codename. Get to work! ”

This is a dialogue in "Tang Bohu Dots Autumn Fragrance", and it is also a sentence that Wu Zhuangyuan said to him on the first day Tang Bohu entered Washington. At this moment, just like watching a child passing by the doll's house, the audience's heart blossomed and knew that the show was about to be staged!

The vast number of people in Washington don't know that Hua'an is Tang Bohu, but the audience knows, which is called omniscient perspective in film creation. Comedy uses an omniscient perspective to give the audience the priority of "spoilers", to be able to "look down" on the characters, like laughing at the masters of Hongchen, watching the characters in the play trapped by desire, driven by greed, and burdened by vanity - can you not be happy? ”

Although the entire story structure of "Tang Bohu Dots Autumn Fragrance" is copied from "Three Smiles", it has turned Washington from a scholarly family into a vegetable market where chickens fly and dogs jump. All kinds of characters are at the mercy of fate but don't know it, like a derailed train, blindly colliding, staging endless embarrassment. And the audience laughed heartily as they watched with bad intentions. ”

From this point of view, laughter is not the realm of comedy, but the sense of absurdity is.

It is said that Mr. Chaplin, who was plagued by depression all his life, went to the doctor, who advised him to watch more clown performances, saying, "You will forget about the unhappiness." But Chaplin said, "I'm the clown who makes you happy." ”

So some people say that comedy is a cruel art. ”

So most of the masters of comedy start from the perspective of "I'm funny", let everyone empathize, and then mock the solemn things. Mr. Chaplin liked to dress up as Hitler, just like that! ”

"However, comedy has a congenital weakness, regionality, especially after the movie has lines!"

"Comedy rooted in the local area, there are many things that only we can understand!"

"Brother Chenlong once said that kung fu movies can enter Hollywood, and Fa Ge's acting skills can make him popular in Asia, but Hong Kong comedies can only be in Hong Kong!"

"I agree with this sentence, "Thai Embarrassment" and "Heart Flower Road" include several of my costume comedies, which have not been introduced at all in North America!"

"Because they don't understand our jokes! They don't bother to find out either! ”

"So, let's try comedy + kung fu!"

"The effect is very good, Lao Mei offered $12 million to buy the copyright, but I refused, but I handed over the release to them, everyone is waiting to see it, the overseas results of "Kung Fu" will shock you!"

……

After the publicity of Beijing Normal University, Xiaobai was already sleepy and didn't want to speak, said goodbye to a few people, returned home, didn't take off his clothes, and lay directly on the bed...

company, the marketing plan for "Kung Fu" continues.

Times have changed, methods have to change, in the mobile Internet environment, the past press conferences, trailers, tidbits, posters, patch advertising, outdoor advertising of the usual marketing methods in practice has been found to be very inefficient!

At present, it is an era of content consumption upgrading, and the film and television entertainment consumption tastes of young people, as the main body of the film market, are also different from the traditional popular film and television entertainment tastes, but are more inclined to niche fields with fine positioning, and the demand for interest-based content of quality, diversification, and niche content is increasing.

In the past, 30 million were produced by small and medium-sized enterprises, 10 million were publicized, and more than 100 million yuan was returned;

Now 8,000 are produced, 20 million are publicized, and the return must be 300 million.

It seems that the cost of publicity and distribution has doubled, and the market seems to have become bigger, but in fact, the box office goal has changed, the crowd has expanded, and the publicity and distribution of the project is far more than doubled.

Many people don't see this problem and can't face it squarely.

This is a bit of a vicious circle, not because we don't want to further expand the publicity budget, but many projects use cruel facts to prove that the more budget, the more mistakes will be made.

You can still see the money spent on the production process, and I don't know what is wrong with the publicity.

Rather than that, it's better to spend less money, and save what you can - first to spend less than who spends better.

Although the film itself occupies an increasing proportion, the publicity must be grasped!

"Kung Fu" is not without opponents, on December 13th, there will be "Painted Skin Prequel", "Onmyoji", "City Hunter", "Xun Qin", "Welcome to San Francisco", "Dare to Ask Where the Road Is", several films are waiting for it!

probably saw that next year's Spring Festival stalls are too competitive, so they simply gathered together for the New Year!

The first part of "Fengshen Trilogy" is scheduled for the first day of the Lunar New Year, costing 2.8 billion, and the industry is looking forward to this movie, so I don't want to compete with him much...

The company has high hopes for "Kung Fu" - whether it can break the record of "Wolf Warrior 2" depends on it...

""Base Camp" invites the main creator..."

"Forget it, let him go again, it's time to curse!"

“… What about "Thirteen Invitations"? ”

"That click-through rate is too low!"

“… Always participate in a variety show! ”

Chen Chaoyang was a little anxious.

“… Forget it, this schedule is more suitable, there are no competitive movies, we just need to add Douyin and Kuaishou publicity to the roadshow! ”

Zhong Lifang smiled: "It's really not good, let him go to "The Performer Says"..."