Chapter 226 Dumping

As a last resort, Feng Delin used his savings to fill, and after another difficult effort, "Master Yang" instant noodles officially left the factory, bearing the brunt of the market in Fengtian Province.

However, despite the similar taste of his instant noodles, the market does not seem to admit it, at least all kinds of entities related to the government and under the control of Zhang Zuolin do not buy his face. Moreover, the "unification" instant noodles have successfully opened the hearts of the people, and public opinion has mostly publicized that "Master Yang" is an imitation of the "unification" technology, so the sales are not optimistic.

This is where the role of the sales channel comes in. Zhang Hanqing at the beginning of the establishment of the factory with overwhelming advertising and agency system to win the surrounding and Beijing-Tianjin-Hebei and other places of sales commanding heights, "Master Yang" outside the province can not impulse---- with Feng Delin's current strength and energy, to build such a set of shelves in the short term, capital and experience are indispensable, he is really not in the mood to go outside the province and "unification" to compete.

It is in the province that the people of Fengtian do not have any feelings about this new factory brand: the taste seems to be similar, and it is rare that the reputation of "unification" is loud, and it tastes like face; In terms of price, "Unification" costs 5 cents for a pack, and "Master Yang" does not dare to ask for more prices, it is also a pack of 5 cents, but it feels like "Unification" is preconceived and has an advantage. Moreover, because of the large amount of "unification", from the perspective of profit, it is the same package, and it is much more profitable than "Master Yang".

There is no way, if "Master Yang", who has just solved the problem of whether there is a problem, wants to occupy a place, the price war seems to be a way out. Yu Liang Feng Delin reluctantly decided that "Master Yang" would be sold at a reduced price, with two packs of 9 points.

This decision was very attractive to the common people who did not have sufficient economic strength in the early years of the Republic of China. Even if you earn half a cent per pack, there is still a lot of profit to be made. I heard that "Master Yang" instant noodles are delicious and cheap, and they really attracted a lot of attention.

However, in less than half a day, I heard the news that the price of "unified" instant noodles was also reduced, and this time the price was reduced, and the retail sales were directly reduced from 5 points to 4 points, which was more preferential than "Master Yang". The brand-name and low price immediately made consumers who were still half-concealed from "Master Yang" immediately run to the side of "Unification".

The problem was thrown to Feng Delin's side again. Will it continue to reduce the price or wait for Zhang Hanqing's side to be unable to support it first? Following the price reduction, the same price as "unification" is definitely not good, after all, people still have a brand effect. Further down, with the existing scale and cost amortization of "Master Yang", it is a loss to make money. To say that there are still extenuating circumstances in the early stage of grabbing the market, but now that we need to return cash, we will go bankrupt if we continue to do so, not to mention that the profit margin of "unification" is still very high, and they are also backed by the Fengtian Peasant Capital Credit Cooperative. In such competition, the first to go bankrupt must be Feng Delin.

But there is no way, if you don't fight now, you will definitely lose, which Feng Delin absolutely cannot tolerate. He is inferior to Zhang Zuolin in military and politics, and he is no longer as good as Zhang Hanqing in business, and his old face has no place to rest!

Gritting his teeth, "Master Yang" followed again. As soon as he announced, the price of "unification" dropped in response, with three packs in one dime!

It's going to kill you! I am newly opened, I need money for everything, and the man and machine are in the running-in, and the price of three or three cents is just enough to protect the capital. But in this case, when will I be able to pay off the loan? The bank has filed a lawsuit in the provincial capital on charges that he, Feng Delin, colluded with his branch associates to lend money in violation of regulations. Although I can't do anything about myself for the time being, at least my reputation is not good! I think that at the beginning, Feng Dashuai's reputation was also very loud in Fengtian City. Now he is a defendant.

Regardless of who their background is, they dare to shout at Feng Dashuai. But what should I do at this level? It seems that the kid surnamed Zhang is determined to get along with him, who doesn't know that the investor of this "unified" food factory is him Zhang Hanqing! Otherwise, who would dare to do this thing except for his approval?

The east wind is blowing, the war drums are beating, and they are all afraid of whom! "Master Yang" also gritted his teeth and paid the same price. For a time, the strength of the two handsomes in Fengtian Province was used to reduce the price of instant noodles.

Zhang Hanqing, who was concerned about this, heard the latest information of the "Fengqi Bureau" and decisively ordered: "One third of a package, the price of the whole city is uniform, even if you use dumping, you will defeat 'Master Yang'!" We're just making less money, but they're going to break their bones. ”

It hurts the bones, and it hurts in the heart. Feng Delin and his son had to accompany the prince to study. A pack of noodles for three cents is basically a tearful sale. "Unification" is related to the large domestic market, and Fengtian Province only accounts for a little more than 30% of sales, and even at this price, it can still make a little money. "Master Yang" is destined to sell a pack and lose a pack.

At some point, a bunch of wealthy traders were dedicated to the Fengtian market, and they ate a large amount of money into every batch of goods sold by "Master Yang". Basically, as soon as "Master Yang" instant noodles appeared, they were all bought by these people without frowning. At first, the sales guys were very excited, thinking that they had met a big customer. But slowly, they also felt strange: there were no "Master Yang" products on the market, but "unified" instant noodles were popular, eroding more and more markets. "Master Yang" was like a flash in the pan and soon disappeared.

It had been a week since Feng Delin learned about this. The gang seems to have unlimited financial resources, buying a million packs in a row. Over time, after the cost of "Master Yang" drops again, the price of one-third of a pack does not seem to be unacceptable, at least it allows Feng Delin's food factory to maintain a break---- and can make a little profit. This is also a lot of progress, after all, there is still a market share.

Of course, Feng Delin will not let go of these big customers, he examines these people with his eyes that have experienced vicissitudes, and communicates with them through Feng Yong. It turned out that this group of people came from Shanxi, and they ate a pack of instant noodles in Guannei at a price of one-third from Fengtian, and then transported them to Shanxi, deducting freight and other expenses, and made a net profit.

The reason why "Master Yang" is purchased at the same price instead of "unification" is because "unification" has a clear regional agency system in the customs, and the price is transparent and uniform, and there is absolutely no price difference in the customs. It is because they can only use other brands for this kind of resale, Lao Feng believes this statement.

Since they don't have the ability to knock the product out of the customs, this group of people can, and they have mutual needs, so they naturally hit it off. This group of people wants to sign a long-term contract with Lao Feng, and they want to order the goods of "Master Yang" on a large scale. Listening to them talk about the hot-selling scene outside the customs, a mouthful of "forehead, amount" Shanxi dialect is very authentic, Feng Delin is also enthusiastic, he patted his chest and legs and said that the food factory will definitely expand production capacity and give priority to meeting their needs.