Judging whether a TV series is pounced or not, there is a saying in the industry about dehydration data!

The so-called dehydration data refers to the actual income in addition to the propaganda of the water army!

Every year, more than 400 TV dramas appear on TV stations, and even if the ratings break 1, even if they pass, the TV station does not lose money.

The talk is mainly about being active on social media (young people, online activists), but it's really nothing to the filmmakers - the series has already been sold!

But it will promote more people to pay attention to this show.

Those anti-Japanese dramas actually have high ratings, but the degree of discussion is not high.

Word-of-mouth, discussion, ratings.

It would be nice to have a good one.

For example, "The Biography of Chu Qiao", the reputation is not good, and the production is rough, but it does have high ratings, and the number of discussions and webcasts is also high, in short, the TV station should be very happy.

Back then, the ratings of "Why" were beaten by "Wu Meiniang", but "Why" exploded, and various topics were discussed on Weibo...

Recently, big data has become popular, and then a bunch of people who engage in the Internet consciously cater to the aesthetics of netizens, and never look at acting skills when casting, only look at traffic!

When big data analysis becomes the new industry standard, with quantifiable popularity indicators, the commercial value of the new generation of handsome young people with appearance as the selling point can be truly grasped by the production side, investors and advertisers.

Even if this group of young actors has not yet achieved truly outstanding results in the traditional evaluation system, with the amazing Internet traffic, it is enough for them to rise quickly.

Before 2014, domestic dramas rarely had the opportunity to become the object of continuous and intensive pursuit by young audiences, who have long been the audience of American dramas, anime, Japanese dramas, and Korean dramas.

The reason for this, of course, includes the lack of industrial standards of domestic dramas themselves, but to a large extent, it is also because young audiences have huge differences with the values in mainstream film and television dramas, or the values and appreciation interests of their parents' generation, so that they cannot agree with each other.

However, if you blindly meet the aesthetic requirements of the audience, elements such as "vulgarity", "dog blood", and "pornography" are all over the screen, which is also contrary to what is advocated;

The ancients said: "Emotions are in the middle and deeds are in words, words are insufficient, so sighs, sighs are insufficient, so songs, songs, songs, do not know the dance of the hand, and follow the foot." ”

Under the guidance of big data, a film and television drama should be not only a number, not only books, but only people.

People are the main body of creation, give full play to the wisdom of the subject, only to create a work of art that embodies the beauty of human nature, the beauty of the heart, the beauty of human feelings, and the main body of the work appreciation is also a person, the ideological value and artistic style of the work is to make people's thoughts healthier, the will is firmer, the feelings are broader, and the pattern is more grand.

That is, when making a work, it is necessary to make the film and television drama thick and good-looking, and take good-looking as the first pursuit, only good-looking film and television dramas can meet the public's entertainment and appreciation needs.

Of course, this kind of 'good-looking' is not just to satisfy the pleasure of the public's curiosity, but has a thick and intriguing thing."

In the era of big data, works should reflect the warmth and emotion between people, the ethical beauty and family affection of the family, and the health, optimism and positivity.

The works should "shape people with a noble spirit and inspire people with excellent works"...

Almost...

No matter how much water goes down, I won't be able to get it back...

……

"How's the ratings?"

"Broken 2!"

"Breaking 2 is a must, my TV series may not be as good as "Sparrow"!"

"Sparrow" is the second most rated TV series of the year in 2016, starring Li Yifeng!

"Sparrow" broke 2 in the ratings on the night of the broadcast!

It's a pity that the word-of-mouth didn't keep up in the later period...

The final average rating was 1.714%...

“… What about the others? Weibo topic discussion? ”

“… See for yourself! ”

Chen Baolian doesn't know how to describe it, "Wulin Gaiden" has been broadcast for 3 episodes in a row, and the ratings have risen from 1.4 percent of the first episode to 2.3 percent, which is not counting, she was woken up by a few girls in the studio this morning, and those girls are like crazy.

"Mr. Chen, the Douban score of "Wulin Gaiden" has reached 9 points!"

"Mr. Chen, Handong Satellite TV, Jiangsu Satellite TV, and Zhejiang Satellite TV gave a second-round offer of 3 million for a single episode..."

"Mr. Chen, Yongsheng wants to find you..."

“…”

Bombardment and indiscriminate bombing, to sum it up in one sentence: "Wulin Gaiden" exploded!

It's explosive, and "Knocking on the Door of Heaven" was also very popular at the beginning!

The nature is different, the movie will affect the film market at most, and the TV series are free!

Weibo, forums, post bars, there are a bunch of people everywhere who are crazy about Amway's "Wulin Gaiden", click on the mobile phone casually, and the news and entertainment section of the shock department reads 'The birth of the annual hit!' ’

"I grew up gnawing martial arts, and "Wulin Gaiden" ruined my dream of rivers and lakes, so I decided that I wanted to scold without falling in one episode!"

"After watching the first three episodes, I want to say that Bai Xiaofei may really set another benchmark for Chinese sitcoms!"

"A surprise for Chinese sitcoms!"

"I suddenly found that my dialect level has passed level eight!"

Therefore, Xiaobai clicked on his mobile phone, and before he entered the words 'Wulin Gaiden', he had already seen a bunch of news...

“… Sister, we don't have to fight so hard, I am confident that I can win ratings and word-of-mouth just by word of mouth. ”

Instead of being pleased, Xiaobai sighed.

“… What to spell? ”

Chen Baolian was a little confused.

"You see that this publicity has reached UC, there is no need to spend all this money, let's shoot a TV series honestly, don't learn Mango Channel, it's annoying!"

“… Who spends the money? Isn't our propaganda all the strategies you specify, take the word-of-mouth route! ”

Chen Baolian snatched her mobile phone and saw the screen full of "Wulin Gaiden", she couldn't help laughing: "Xiaobai, do you know which drama this year's ratings champion is?" ”

“… I don't know? "The Legend of the Female Doctor and Concubine Ming"? ”

Uh, I'm sorry, Xiaobai really doesn't watch much TV, especially after entering 10 years, in the name of the people, he only watched a few episodes.

So, I don't have any impression of the ratings or anything.

However, some time ago, "The Legend of the Female Doctor Ming Concubine" was quite popular, and the topic of Weibo was also very good...

"It's "Dear Translator", the average rating breaks 2!"

Chen Baolian gave the correct answer...

"Walter? Big power is so hanging? ”

is worthy of being the big power of our family, casually acting in a drama, and won the throne of the annual ratings champion... Isn't that right, the annual ratings champion is only such a rating?

"..."Wulin Gaiden" on the first day of broadcasting, the ratings directly surpassed it, you say that people don't report us, what do you report?"

"Is it so powerful... Wait, I'll take a call... It's Uncle Chen! ”

……

At that time, Bai Xiaofei's studio, Bai Xiaofei himself and Yongsheng were all in the honeymoon period, so when the cooperation agreement was signed, Yongsheng did not touch the copyright, and the copyright ownership is still Bai Xiaofei Studio, they are only the producers of the TV series, and they have the rights to the film and television of the big IP of "Wulin Gaiden" for five years!

Oh, and theme parks!

This is in the form of authorization, and it has been signed for twenty years as usual...

Twenty years later, if the Chen family wants to use the I of 'Wulin Gaiden' again, they will need to pay a fee...

No one would have thought that Bai Xiaofei would leave Yongsheng, just like no one would have imagined that "Wulin Gaiden" would cause such a big sensation as soon as it was broadcast!

Last night, the ratings were released, the Douban scores were released, and several executives of Yongsheng stayed up all night, and the next day they invited Chen Laoba out of the mountain and asked him to talk to Bai Xiaofei about whether he could let Yongsheng participate in the follow-up copyright operation!

It is foreseeable that with the fermentation of taste, "Wulin Gaiden" will surely become a miracle this year and even in the history of TV dramas!

A few people can get to where they are today, and there is still some vision for this.

Therefore, in the face of such a large gold mine, they have nowhere to speak, the key is that this gold mine once belonged to them!

It is necessary to take down the copyright of "Wulin Gaiden" before other companies throw out their interests!

Thinking about it, only Chen Laoba is the most suitable.