Chapter 14 The Opening of Xinhua Bookstore and the Idea of the Newspaper
After Meng Ming returned home, he first went to the jade cicada and asked her for a mobile phone, which contained the method of playing cotton and the manufacturing method of the loom, as well as drawings and dimensions. Meng Ming drew the drawings overnight and handed them over to the carpenter tomorrow to make them. The first seed removal of cotton has to use a ginning machine, and the simple style is as follows: fix a bookshelf on the table, and install a wooden shaft and an iron shaft on the upper part of the shelf. The iron shaft is on top and the wooden shaft is on the bottom. The right side of the wooden shaft is equipped with a crank. A cross-shaped wooden frame with a flywheel function is installed on the left side of the iron shaft. When working, the right hand rotates the crank, and the rolling shaft connected with the crank rotates accordingly, and the left foot steps on the pedal lever, so that the rolling shaft and the lower shaft move at equal velocity, and the direction is opposite. The two axes are rolled together, and the left hand adds the seed cotton into the axle, then the cotton is taken out of the front of the car, and the cotton seed falls behind the car. Then play cotton, with a slingshot, Wang Zhen of the Yuan Dynasty "Agricultural Book, Agricultural Tools, Silk Door" contains: "At that time, cotton was played with kapok slingshot, made of bamboo, about four feet long; The strings are tightened at both ends, and the lint is played with a county bow. Then there is the spinning wheel drawn into thread, and then woven into cloth with a loom.
After Meng Ming finished painting and writing about cotton elastic weaving, he began to think about the establishment of Xinhua Bookstore and the distribution of newspapers, and thought about a plan in his heart, and finally wrote it down and formed a process for future use.
On the twenty-eighth day of the first month, Meng Ming was not on duty, and decided to go to the farm of the imperial gift outside the city with his family, Meng Ming's farm was in the east of the city, and the family took a car out of the new Caomen, not far away, in the three miles east of the famous scenery of Tokyo "Sui Embankment Smoke Willow", the south bank of the Wuzhang River, the land is fertile. There is also an eighty-family Zhuangzi, which is now Meng Ming's tenant. Zhuangzi has a large courtyard, where the head of the imperial village usually lives, but now it is empty. When you go in, you don't need to repair it, there are more than 30 houses inside, the main house, the wing room, the warehouse, the carriage room, etc. Meng Ming called Qin Li, the principal, to him: let him call all the tenants together and have a meeting on the spot, and the tenants came after a while, Meng Ming said something, mainly to send warmth and win people's hearts: each household sent 20 catties of rice noodles; People over sixty years of age, regardless of gender, are given an extra ten pounds of oil and two pounds of salt per person; Children under the age of 10 will receive half a pound of caramel per person. These tenants were so excited that they didn't know what to say, and some of them were moved to tears, and they all swore that they would follow the master well. Meng Ming sighed with emotion: The people here are really simple. Meng Ming named the farm New Mengzhuang, and he also decided to buy another 20 ploughing oxen and order some rakes.
On the twentieth day of the first month of the second year of Tianxi, after the normal trial operation of printing, Meng Ming's Xinhua Printing Bookstore opened, and the Printing Bureau did not undertake outside business for the time being, "Analects" issued 1,000 copies today, each with 800 texts, which was more than half the price of 22 and 1 of other book clubs, of which 20 books used punctuation marks, with punctuation notes, in fact, the cost of accounting costs, the cost of each book was only 400 texts, Meng Ming wanted to price 200 texts at that time, his father and shopkeeper Han Ziyi disagreed, which would have a huge impact on the existing book market. It will cause many printing houses and book publishers to close down, and it will cause hatred and counterattack from peers. Therefore, the sale of each book of 800 wen caused a shock, and the books were quickly sold out. Meng Ming and his father planned for a while, and decided not to print the subset of the scriptures for the time being, and now print the discourse, which is not sold today 200 copies of "Strange Tales from Liao Zhai", each of which is also 800 texts, and all of them are sold out. Today's opening is relatively smooth, and the net profit is 2,200 taels of silver, and the previous investment in the store and the printing office is 5,000 taels, and the cost will be recovered in a few days. In the future, the business will be in charge of the father, and Meng Ming will be responsible for writing the script.
Meng Ming discussed with his father that he would hand over movable type printing to the imperial court within a year. Promoted by the imperial court, it can divert the competitive contradictions of peers. In this way, the price of books will be greatly reduced within two years, so that more people can afford to read and study, and more people can open up their wisdom. "Journey to the West" began to be written, but Meng Ming went to Sinong Temple in five days to take office, and he only had free time to write, and it took about two months to finish writing. Meng Ming also planned to set up a newspaper to serialize the words he wrote, which could quote the content of the newspaper, publish the poems of contemporary celebrities, and also make requests, and publish advertisements in the future. Meng Ming found Han Ziyi and his father to plan, and Meng Ming set up a framework for them to refine. They all agreed with this newspaper model, and finally agreed on the name of the newspaper, the Tokyo Morning Post.
The overnight typesetting is divided into four pages, the main page of the first page is serialized in "Journey to the West", and the second page is to quote the content of the Di Bao, copy and distribute documents such as the emperor's edict and the ministers' recitals and related political trends. The rest of the pages can first print the poems written by Meng Ming, and there is also a recruitment notice to recruit newspaper editors; There is also a notice of manuscript request.
The first newspaper was printed, and Meng Ming looked good, but there were still many omissions, and it was slowly improved in the future, and a thousand copies were printed. In the past two days, 1,000 copies of the Analects were printed, which were sold early the next morning for one tael each, along with a copy of the Tokyo Morning Post. As a result of the early posting, the next day, the door of the bookstore was full of people, and a thousand books were sold out quickly, so I saw the response of the Tokyo Morning Post. However, the second issue was also edited and typeset for publication in case of emergency. Bookstores should also put up advertising posters for "Journey to the West", with illustrations, general content and table of contents chapters. So on the 26th day of the first month of the second year of Tianxi, the Tokyo Morning Post, the first major newspaper of the Great Song Dynasty that shocked the Great Song Dynasty and was famous in later generations, was interviewed and published as a gift. Every copy of this first newspaper that has survived to future generations is priceless and highly sought after by collectors. Of course, that's an afterthought.
"Journey to the West" became popular, and "Tokyo Morning Post" also became popular, and finally decided to issue six issues a month, each time issuing 5,000 copies, each copy of 100 articles, the second issue was sold out, and every restaurant and tea shop came to order. The third issue of the supplement has added the price list of ingredients in each market. There are also more contributors, and there are more columns, and the current Confucianism and the current ministers are invited to write special topics, mainly academic and ethical, but they cannot discuss politics in order to avoid politics. Meng Ming estimates that after five more issues, the advertising business can be implanted, and then it will be profitable, and those who submit can get the manuscript fee.