Chapter 187: Marketing Genius! (4200)

"Cao's ...... Salt line? ”

Wang Qing's face showed surprise.

When he heard Wu Liang say that he wanted to change the name of Yanxing, Wang Qing thought that even if Wu Liang didn't give Yanxing a meaningful name, he would at least have to change a name related to himself, such as "Wu Ji" or "Wu Shi" or something.

Why did you change such an unrelated name?

"Not bad."

Wu Liang nodded.

"Please forgive the foolish brother for talking too much, what is the meaning of this name?"

Wang Qing couldn't help but ask.

"Who has the final say in Yanzhou now?"

Wu Liang asked with a smile.

Cao Meng...... History of thorns? ”

Wang Qing replied.

"So, I partnered with Brother Yu Nian in Chenliu to make a living, and I have to ensure that no one dares to take advantage of this business, who should I rely on?"

Wu Liang asked again.

"Naturally, it is Cao Thorn History, and the meaning of the virtuous brother is ......"

Wang Qing finally realized something.

"If we want to make this business bigger and stronger, our three forces are indispensable!"

Wu Liang Liang had just obtained the two market coupons from Wang Qing, and said with a smile, "I provide the unique method of snowflake salt and two salt shops, Cao Yuanjun provides his prestige and soldiers to ensure the unique status and expansion speed of our salt shop, and Brother Yu Nian provides many years of business experience and manpower, this is an unbreakable iron triangle, I am afraid that this matter will not be difficult to do." ”

“……”

Wang Qing finally reacted at this time, it turned out that with just a few words, Wu Liang had unceremoniously regarded the two salt shops as his own things, which had been counted into his own investment.

And without the participation of Boss Cao, or even any Cao family, he was counted as one of the partners.

On the contrary, it is the Wang family, who says that he is a partner, but has actually become the shopkeeper of "Cao's Salt Company......

Isn't this the shopkeeper?

Responsible for the business policy and manpower arrangement of the salt store, the shopkeeper of his salt store used to do this kind of work, and there was basically no difference.

It was also at this time that Wang Qing suddenly realized.

Under Wu Liang's seemingly breezy appearance, there is such a big ambition hidden...... Previously, when he talked about snowflake salt with his father, his eyes were still focused on the salt industry, thinking that based on the salt industry, the Wang family would gradually return to the peak of the scenery.

But Wu Liang's vision seems to be much more far-reaching than theirs!

Otherwise, how could they bind the salt store with Cao Mengde, who is now in Yanzhou and Xuzhou, as soon as they came up, so that the military and business are connected, obviously they came prepared, and the plan is far away?

However, where did Wang Qing know.

In fact, what Wu Liang wants is very simple, so simple that anyone who listens to it will only think that he is joking.

"This kind of partnership is what I would like to call 'joint-stock system'."

Wu Liang smiled and continued, "According to the current investment situation of our three parties, Cao Yuanjun monopolizes forty percent of the dry shares, and I and Brother Yu Nian each stand thirty percent, no matter what the development status of the salt industry is in the future, the income will be shared according to this ratio, Brother Yu Nian has any opinions?" ”

"Sancheng?"

Wang Qing was stunned again.

In this way, the Wang family does not look like a shopkeeper.

is a real partner, after all, the shopkeeper can't get so much share, and he is just a senior worker.

Other than that.

What he didn't understand even more was that Wu Liang, a partner who provided almost all the core technology and infrastructure, only took 30% of the dry shares, but gave Cao Cao 40% of the dry shares, making Cao Cao the biggest beneficiary, which seems to be completely unnecessary, right?

"Brother Yu Nian is too little?"

Wu Liang asked.

"No, no, no, it's not a lot at all, now that the Wang family has no salt line, the days ahead have not yet settled, and they may be defeated in the hands of the foolish brother, the virtuous brother is willing to carry the Wang family like this, it has reached the point of benevolence and righteousness, how dare the Wang family be insatiable."

Wang Qing hurriedly said.

"That's good, in this case, the matter of replacing the signboard will be handed over to Brother Yu Nian to do, as the so-called brother Ming settles accounts, and later I will draw up the contract, Brother Yu Nian signed and pressed his fingerprint, you can take the unique method of snowflake salt back to prepare for the opening of 'Cao's Salt Shop', I will also go to Cheng Yu Taishou to explain this matter, and ask him to facilitate the 'Cao's Salt Shop', the first goal after our opening is to win the entire salt market in Chenliu, and how to implement it depends on Brother Yu Nian."

Wu Liang said with a smile.

In fact, the contract in Wu Liang's mouth was not used to bind Wang Qing, nor was it used to ensure his own interests, but was left to Boss Cao in the future.

This must be a big surprise for Boss Cao.

Imagine that Boss Cao came back from the war, and suddenly found that the salt industry in Yanzhou had been monopolized by a salt store called "Cao's Salt Company", and after inquiring for a long time, he found that Wu Liang was actually one of the bosses behind the scenes.

Then when Wu Liang was called to inquire, Wu Liang took out a contract with Boss Cao's greatest benefits, and took out his share with Boss Cao, and gave Boss Cao a big mouthful of blood.

Just ask you if you're surprised?

Not surprised?

If at this time, Wu Liang once again said that the "unique method of snowflake salt" is obtained by tomb robbery, and the ancient books and documents in the ancient tomb still hide a large amount of knowledge left over from ancient civilizations, which is the real treasure, far better than gold and jade.

And take this opportunity to suggest that Boss Cao transform the Qiangren Army into an "archaeological army".

Since then, focusing on the study of ancient books and documents in the ancient tombs, and excavating the relics of ancient civilization for Cao Wei's use, rather than simply stealing gold for Boss Cao, has the Hsional Army successfully transformed from a "tomb robbery organization" to a formal "scientific research organization"?

Of course, if one "snowflake salt" is not enough.

Wu Liang also has a series of critical hits of the "Tuntian System" and the "Secret Method of Exterminating Locusts", there is always one suitable for Boss Cao, and according to the time, it is very likely that the three will be launched in the end to generate a super large critical hit!

In doing so, Wu Liang is actually thinking about himself.

In the last few months of the Eastern Han Dynasty, Wu Liang found more and more that because of the continuous wars, the current social productivity has been seriously affected.

As a result, inflation has reached terrible levels.

Not only has the five-baht dollar long since become scrap metal, but even the purchasing power of gold is constantly depreciating.

On the way to Yuzhang County to rob the tomb, Wu Liang passed by several small places where five baht coins were still in circulation, even if it was not a small amount of money minted by Dong Zhuo, it would cost 200,000 yuan to buy a bunch of beans and wheat in that kind of place, and there would be no counter-offer if the price was clearly marked......

Two hundred thousand dollars, what does that mean?

It means that if the people want to buy a piece of beans and wheat, they will have to spend more than ten times the weight of the beans and wheat, and according to the weight of 3.7 grams of the normal five baht coins in the Eastern Han Dynasty, they will have to bring 740 kilograms of copper coins to buy a piece of beans and wheat......

Although gold is a rarer and more stable metal, it is an extremely important monetary reserve even for future generations.

But in such a context, gold can neither be eaten nor drunk, and it is only a currency.

A ploughing ox costs 100 catties of gold, and a war horse also costs dozens of catties of gold, all of which are the result of the serious decline in social productivity.

If you only focus on obtaining gold, rather than finding ways to improve social productivity, you are fishing for nothing, and one day, no matter how rich you are, you will only be able to starve to death with a mountain of gold.

That is to say.

If Wu Liang does not transform, with the further decline of social productivity and the further reduction of gold's purchasing power, Boss Cao's demand for gold will only increase, and Wu Liang will eventually be unable to meet his needs.

On that day, although Boss Cao would not kill him for no reason, he would also reduce his dependence on him.

Then his "archaeological" career will certainly be affected as well......

"I will do my best not to live up to the support and trust of talented and virtuous brothers."

Wang Qing hurriedly agreed.

Now that the Wang family has reached the brink of desperation, he can climb the big ship of Wu Liang and finally have the hope of resurrection, how can he give up easily?

"Oh yes, Brother Yu Nian, yesterday I heard the old gentleman who handled the cremation for Brother Yu Nian say that the Wang family was once the right prime minister after being a famous family?"

Wu Liang suddenly thought of something, and asked again.

"Exactly."

Hearing this, Wang Qing finally straightened his chest, clenched his fists and said to the sky, "The ancestor is named Wang Ling, who was treated as a brother by Gaozu and was named An Guohou. ”

"The Tomb?"

Hearing this name, Wu Liang immediately became a little interested, and asked with a smile, "But that Wang Ling, whose mother died with a sword and swore to death that her son was blackmailed by Xiang Yu?" ”

According to historical records, during the dispute between Chu and Han, Xiang Yu arrested his mother and detained him in the military camp as a threat in order to win over a person called Wang Ling.

Xiang Yu was annoyed and angry, so he ordered someone to throw the body of Wang Ling's mother into the copper tripod, cook it into minced meat, and abandon it on the side of the road to feed the dogs.

Since then, Wang Ling has devoted himself to the Han and followed Liu Bang to defeat Xiang Yu in the battle between Chu and Han.

After Xiang Yu's death, the Han Dynasty was established, and Wang Ling finally worshiped the right prime minister and was named An Guohou.

Later, the imperial power fell, and the Empress Lu intended to take sole power, Wang Ling tried his best to resist, and Empress Lu worshiped Wang Ling as a prince on the surface, but in fact seized his power, Wang Ling was disheartened, and refused to go to court at home from then on.

In this way, the title of Marquis of Anguo of the royal tomb was passed to the time of the great-grandson Wang Ding.

In order to strengthen the centralization of power, Liu Che, Emperor Wu of the Han Dynasty, suddenly engaged in another incident of "seizing the title of the emperor with gold" that shocked the government and the opposition.

The title of the royal family has since been severed, and there has been no record since then.

It is worth mentioning.

"Imperial Uncle" Liu Bei's ancestor Zhuolu Pavilion Marquis Liu Zhen also broke off the title in the "Golden Victory", and it is because of this that Liu Bei had to weave mats and sell shoes with his mother when he was young.

Comparatively speaking, Wang Qing's life is actually quite good......

"Exactly."

Wang Qing replied.

"Brother Yu Nian......"

Wu Liang patted Wang Qing on the shoulder and decisively drew him a cake, "As long as this salt shop becomes bigger and stronger, although I can't guarantee you to be the prime minister, I can also help the Wang family regain the position of marquis, and ...... Don't take any risks, just do it. ”

……

For the next period of time.

Wu Liang will teach thyme some new things every day like a tutor, and he enjoys it.

In addition, he also went to Yongqiu several times.

Yongqiu's "tuntian system" work is also carried out well, Yang Wanli very casually brought back 50 tun people, and has begun to arrive at a suitable place according to his own arrangements to build houses and open up land.

According to the climatic conditions of Chenliu, from now until March and April, this place is not suitable for sowing crops.

It is just time to take advantage of this gap in the middle to let the residents carry out some infrastructure construction and settle them down first...... Naturally, the people didn't have any opinions, they were all homeless people who were dying of starvation, and it would be nice to have a stutter, not to mention that there were people who provided them with tools and materials to build their own houses.

During this period, Zhu Lu naturally provided a lot of help.

In addition to ploughing cattle and farming tools, the most important of them is his "half-price grain".

From now until the crops are ripe, these tunns will have to rely on half-price grain from Zhulu...... However, when the harvest season comes, as long as there are no serious diseases, pests and droughts, the grain that a resident can grow, even after deducting the share, will definitely be many times more than the grain he eats these days, and he will definitely not lose money.

What's more, for the locust plague that has been foreseen, Wu Liang also has a corresponding countermeasure.

Meanwhile.

"Cao's Salt Shop" also officially opened for business, and the unique snowflake salt immediately occupied the high-end market of Chenliu as soon as it was launched, and was sought after by major families.

Of course, this is also inseparable from the marketing strategy provided by Wu Liang - health.

This is a topic that people of any era tend to gravitate about.

And as a result, the consumption of snowflake salt is further expanded:

Snowflake salt brushing can make teeth whiter and better teeth healthier;

Snowflake salt face wash can remove oil, dead skin and freckles, and the skin is healthier;

Snow salt shampoo can prevent hair loss and make hair volume healthier;

Snowflake salt bathing can remove toxins and make the body healthier......

After Wang Qing Yiyan promoted it in the circle of scholars, it really detonated the market.

It's just that at present, the Wang family has not mastered the large-scale salt pan, and even if they have mastered the "five-step salt production method", there is no way to carry out large-scale mass production for the time being.

As a result, Wu Liang provided Wang Qing with a common idea used by later generations of merchants - hunger marketing.

Deliberately reduce the production of snowflake salt, and then sell it at a higher price, and as long as someone asks, it is sold out or booked, and if you want to buy it, you have to "increase the price" and queue up to go through the back door.

Snowflake salt is immediately more popular!

Of course, in this case, the average person will definitely not be able to afford it.

Wu Liang feels that there is no problem at all, in this situation where there is no way to mass produce, it is the last word to pit more rich people's money, and when it can be mass-produced, Wu Liang will not ask to reduce the output of snowflake salt, and when the price will naturally drop, ordinary people will be able to afford it.

"Absolutely! Amazing! Talented and virtuous brother, where do you need me to provide any business experience, you yourself are a once-in-a-century marketing genius, I think you are deliberately shameing me. ”

When Wang Qinglai reported the situation to Wu Liang, his face was full of red light, and his mouth couldn't close together, "If any family doesn't use your snowflake salt now, it is not qualified and incompetent, and it is not worthy of being a scholar, and it is embarrassing to say hello to people when you go out!" ”

Although there is still a long way to go from the cake that Wu Liang painted for him.

But recently, Wang Qing has enjoyed the courtesy that only wealthy families can get.

Even the most famous and powerful Zhu family in Chenliu County specially sent the eldest son Zhu Yu to find him, and politely came to the mansion to pay a visit, hoping to cut a queue to order a few pots of snowflake salt.

This was something that Wang Qing couldn't think of before!