Lin Han's plane the next morning, before leaving, many senior executives of Eagle Nao Co., Ltd. came to the airport to see him off, and all kinds of courtesies were full. The other interpreters of the company told Lin Han that Mr. Takeda had to attend an important meeting of the company in Europe and had flown away in the early hours of the morning, and he entrusted the president and others to express his sincere apologies to President Hayashi and could not come to see him off. After the European trip, I will fly directly to Huaxia and meet Lin Han again in Chaoping.

President Lin smiled and warmly shook hands with everyone who saw them off, and then stepped into the cabin. At less than nine o'clock, the huge jetliner took off and soared into the sky, and the Japanese delegation ended in a hurry.

At noon, Lin Han got off the plane and had a hasty meal at the airport, and took a taxi back to the company.

Lu Yingran asked if the trip went smoothly and what kind of company Eagle Nao Co., Ltd. was. Lin Han replied with a deep groan: "On the surface, I don't see any problems, I went to their factory workshop to observe, and I feel that I still have a lot of strength." ”

Lu Yingran said: "Then I'm relieved, it seems that the old boy Keio Takeda is not lying...... What's more, we still have a contract in hand, and we are not afraid of any conspiracy and trickery they will play, but the authorization of the export of Japanese products has been pending, and Keio Takeda will definitely ask for a result when he comes to Chaoping after the meeting, how will we reply then? ”

Lin Han thought for a moment and said, "Let me think about it, I'll talk to him about this matter alone." ”

Lu Yingran said again: "There is a press conference at three o'clock in the afternoon, I will attend with Mu Lei, do you want to attend it too?" ”

Lin Han smiled: "I won't go, I'm afraid I'll lose my shoes......" Lu Yingran pointed at him and laughed, and walked out quickly.

Then He Pengcheng came to the office again, and Lin Han discussed that the product production line of the electronic park will be officially launched tonight, if everything goes well, the first batch of 5,000 Yilin mobile phones will be manufactured as scheduled by tomorrow night, and the packaging will be sealed and sent to the various sales channels that have been reserved.

Lin Han instructed: "Set aside twenty parts, I will come in handy." Find someone to send ten copies to Brother Rong Weiyi in the capital, and let him forward them to the senior leaders of the bureau, which is not suspected of bribery, but wants these experts, especially Brother Weiyi, to experience the product carefully and see what else needs to be improved. ”

He Pengcheng nodded and said, "I also have this intention, but I also want to get one for each of the important leaders in the province." Like Governor Lu and Governor Jiang, they have been worried about the company's affairs during this time, and I have gone to the capital with them to run projects several times......"

Lin Han said with a smile: "It's hard for you to think so thoroughly, let's discuss it with Mu Lei, you two will meet on my behalf once." However, we must pay attention to the wording and people's attitudes, if Governor Jinyi and Uncle Jiang insist on not accepting it, we will not be reluctant, after all, their position is special, and it is easy to provoke rumors. ”

He Pengcheng shook his head and smiled bitterly: "You have to keep an eye on this matter, the realm of gossips is too narrow...... It's better to change the form, I asked Mu Lei to take a batch in the name of sponsoring the provincial government, and control the process more rigorously, so that it will always work, right? ”

Lin Han sighed: "The situation is like this, it is appropriate to be cautious, you can do it." ”

At the press conference in the afternoon, Lu Yingran and Kong Mulei attended together, and together they finally threw out the long-awaited blockbuster news to the outside world: Yilin mobile phones will be released in a few hours, and the first batch of products will be officially delivered to various distribution channels the next day, opening the first round of sales frenzy.

The marketing strategy formulated by Kong Mulei led to everyone's very anxious expectations for this press conference. However, what everyone never expected was that the pace of Yilin Company was too fast, and as soon as the product launch conference ended, it would be put on sale immediately, which is a rare situation in the industry.

Before, he was still holding a pipa and half covering his face, but now he has finally come out after a long time...... The rapid launch of direct sales distribution was also unexpected. Kong Mulei did not play cards according to common sense, but he created a situation full of explosive effects, and his methods were quite clever.

With the smooth launch of the mobile phone offline and sales, He Pengcheng encountered a big problem the next night. As soon as the first 5,000 phones left the factory, enthusiastic consumers began to rush to buy them through various channels. Only 5,000 units, in the huge buying group and strong sales network system, it is like a mud cow quietly entering the sea, and it will be carved up in less than a few minutes.

Because even the "teeth" are not satisfied, not only consumers do not buy it, but even dealers have come to the door to express their hunger "dissatisfaction" to Yilin Company. What's more, a long queue was formed at the gate of the company overnight to "petition", waiting for the next batch of sales contracts.

He Pengcheng was not Kong Mulei, his head was as big as a fight when he saw this battle, and he was a little panicked. Several subordinates called again, saying that the situation in the electronics park was even worse, and many people had blocked the factory gate. Most of them are consumers, indignant to vent their dissatisfaction, saying that they have waited for a long time and still failed to grab a mobile phone, why is Yilin's production capacity so poor, and such a powerful production line is-eating?

He Pengcheng quickly called Kong Mulei and Lu Yingran to ask for "support", and at the same time, more than a dozen security personnel were dispatched from the company's security department to calm down the situation and control the situation. He doesn't understand the psychology of everyone's eagerness to buy products, and the production capacity of the electronics park is by no means as bad as criticized...... It is really because of the limitations of the production and sales strategies that have been developed that must now be implemented.

Whether Yilin's mobile phone products are good or not is not only determined by thousands of repeated trials in the laboratory and the software and hardware configuration on the paper, it finally needs to be put into the market, so that the majority of consumers can use and test frequently, in order to give the most realistic experience and evaluation standards. On this point, Lin Han and Lu Yingran both gave clear opinions: If you are hungry, you will not starve to death, but you must not hold on.

Regardless of the 3721, the overwhelming release and sale is not a wise strategy in the current situation, and it must be carried out steadily.

In the early stage of the country, it is very necessary for Yilin Company to "control its own pulse", grasp the practicability and reputation of the product at any time, and try to avoid making fewer or no mistakes. Every step out must be solid and powerful, and there must be no impatience and vanity. The small amount of goods released in the early stage is precisely the result of the unified research of the company's senior management: don't want to be in a hurry to make profits, "testing the waters" is the key.

Lin Han and Lu Yingran have to wait for feedback from the market and the loyal opinions given by consumers, and make new layouts and adjustments. And some fanatical potential fans "scattered their wealth just for a chance", and even came to the door to scold their mother's hot scene, which has long been expected by them.

Yilin mobile phone has long whetted people's appetite by relying on the trump card advantage of ultra-long standby, and the repercussions caused by the release date are unprecedented in Chaoping. In the past, enterprises or companies were blocked by consumers, most of them had serious quality problems and major mistakes, and people who were affected by this harm shouted for justice; Although Yilin Company is also "unable to escape the doom", it has set a precedent, just reversing the facts: people are urging to ship quickly, because "we can't buy it".

This can be compared with the grand occasion of foreign generations of electronic products on the market in the mainland, and how many people are still queuing up in the middle of the morning and late at night to look forward to it. From this point of view alone, the development momentum of Yilin mobile phone is gratifying, and its first shot is very loud.

The situation is still fermenting, and after going to work the next day, President Lin received one "bad news" after another: Yilin mobile phone chose to be listed in Chaoping, Liaodong, and did not start the national simultaneous sale. This has attracted more accusations, from many different levels of society and even the country, from different angles, and pressure to come.

First of all, Rong Haichuan, Secretary of the Provincial Party Committee, and Lv Jinyi, Governor of the province, were summoned separately and gave Lin Han an "ultimatum": they received high-level calls and letters from the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the National Development and Reform Commission and many other departments, asking Yilin Company in Chaoping, Liaodong to increase and speed up the shipment of products, in order to adapt to the fierce and fast-paced market demand, and at the same time to ensure that the layout of the north and south is reasonable, and strive to achieve the large-scale flowering and fruiting of Yilin mobile phones as soon as possible.

Some small differences are that Lu Jinyi's words are gentle and tactful, and she expresses her demands very politely and considerably; Rong Haichuan was not polite to Lin Han, he went straight to the point and "talked about things directly", without detouring. He only added a sentence at the end, saying that he was under a lot of pressure, and hoped that President Lin would implement and implement the instructions of the provincial party committee and the provincial government.

Lin Han was puzzled, how could a small Chaoping, as well as a local enterprise, attract the attention of so many levels and departments of the state, and also intervene and force the parents and officials of Liaodong to "Alexander"?

No matter how awesome Yilin mobile phone is, it is obvious that it has not yet reached a blowout sales boom, and the scale of the impact is unlikely to be large enough for the competent authorities at the national level to watch and intervene. It has this strength, but it is obviously Lin Han who is controlling it very measuredly, and it must be popular all over the country just around the corner, but at least not now.

It wasn't until he had a long talk with him in Jiang Peiyuan's office that Lin Han realized something.

Of course, Jiang Peiyuan would not hide it from Lin Han, and said it bluntly: "The country attaches importance to your products, and there is also the intention to intervene and interfere, it is obvious that there is a driving force behind it." All products in the electronic market from production to marketing, from layout to structural adjustment, from the mainland to overseas, is a big chess game, the country does not take the initiative to formulate strategies and rules on the platform, it is easy to mess into a pot of porridge. Don't you see, when we first set up the project for approval, why didn't those departments take the initiative like today? ”

Lin Han smiled bitterly: "What Uncle Jiang means is that it's okay to play on this platform, but how to play must follow the rules and rules of the platform...... If you jump out and want to go your own way without following the rules, you won't be able to play, right? ”

Jiang Peiyuan laughed: "That's probably what it means, don't complain that Secretary Haichuan and Governor Jinyi want to jam your neck, their bitterness and grievances are no less than yours." In particular, Secretary Haichuan has long done his homework for the industrial cluster in Chaofu New District, and he has to do a big job...... Now that the situation has changed, it will definitely have a big impact on this concept and the final formation, do you think about it, is this what he wants to see? ”

[This book was first published from, the first time to see the genuine content!] ]

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(Tianjin)