Chapter 68 Notices and Newspapers
It has been two months since the first medical insurance registration.
It's also time for the first announcement of medical benefits.
Xu Yi acquired two paper mills, worked overtime to produce envelopes and stationery for a month, and finally produced more than 100,000 envelopes.
This time, the medical insurance publicity letter is only issued to residents who normally pay medical insurance premiums, and for the elderly and children who are free of charge, this publicity letter will not be issued to them for the time being.
Of the 164,000 people who are insured, there are only more than 100,000 paid amounts.
Huating County has a population of more than 200,000, and 64,000 people are old and weak.
The free entry rule is for seniors over 65 years old and children under 15 years old.
The average age of the Ming Dynasty was less than 65 years old.
In a population of 200,000, there are so many old and weak, Xu Yi must not believe it.
There must be many people who lie about their age and claim benefits.
But in this era when there is no accurate identity record, it is difficult to check everyone's date of birth and conduct a review.
Xu Yi didn't want to investigate, who was claiming benefits, and Xu Yi didn't want to investigate.
No matter how perfect the system is, there will always be moths.
Everything is difficult at the beginning, and everything is constantly evolving.
Look forward, look to the future, and keep going.
..
In the printing room, thirty BS-1 printing presses were hard at work.
Leaflets on the use of medical insurance funds are being printed and then neatly stacked in the corners of the walls for backup.
On the other side, boxes of public notices were sent to various offices to fill in names and personal identification numbers.
Once you've filled it out, put a thank you note in the envelope and an application for a free monthly subscription to the Songjiang Times.
The envelopes were then packed and addressed and moved to the newly established Songjiang Post Office warehouse.
In this way, it took three days for all the mail to be packed and entered the delivery sequence.
..
"Songjiang Prefecture Times", published once a day.
In view of the current lack of newspaper capacity, Xu Yi supplies up to 30,000 copies of Songjiang Fu Daily per day.
For the current one-month free subscription activity, Xu Yi feels a lot of pressure, and at present, he still publishes two issues a week, which is more in line with the current production capacity.
After a clear number of payers is confirmed, the newspaper will become a daily issue.
With the public notice, a month of free reading materials is included, and it is estimated that no one will refuse.
In terms of the content of the newspaper, Xu Yi temporarily chose the vernacular martial arts novels of Mr. Jin, which are more suitable for people in this era to read.
When he first started publishing Songjiang Mansion Daily, Xu Yi didn't plan to add too much commentary on current affairs, in order to increase the number of subscriptions, Xu Yi still serialized some martial arts novels to attract attention.
After solving the problem of the newspaper, how to deliver it became a problem.
..
Songjiang Post Office.
Xu Yi hired more than 200 porters in Huating County and gave them twice the original salary, so they became legitimate "postmen".
These postmen are still under the name of the prefect Li Jingmao, and Xu Yi is not ready to receive the Songjiang Post Office under his name now.
As a public institution, the Songjiang Post Office is destined to lose money, and Xu Yi can only temporarily manage it for a period of time, and he will have to "return" it to the prefect Li Jingmao in the future.
After the Songjiang Fu Post Office was handed over to Li Jingmao, Xu Yi would naturally create his own postal company, which would not hinder the delivery of the Songjiang Fu Times.
..
In the nineteenth year of Jiajing, the first day of the fourth month.
The postmen of the Songjiang Post Office have officially started to deliver mail.
A total of 103812 mail items need to be delivered, and the 200 postmen deliver an average of 510 items per day.
Although it seems like a lot, it is not much to divide into each community.
A postman only needs to manage the delivery of his own community, and the job is relatively easy.
In half a day, more than 100,000 letters have been sent to thousands of households, and most medical insurance users have already received this email.
At the end of the shipping process, thousands of incorrect emails were returned.
The owner of these emails deliberately filled in a false address, and there was no such person, and I don't know what the purpose is.
Burn the abandoned mail, for these junk customers, Xu Yi will not care about them.
..
The public notice was delivered in place, and public opinion in Huating County was instantly loud.
The medical insurance publicity letter publicized the channels for the use of medical insurance funds, which successfully strengthened the professionalism of Ming Chu Bank, and its reputation among the people is getting better and better.
However, this announcement is not the most important thing.
Importantly, along with the medical insurance announcement, there is an application for a free one-month subscription to the Songjiang Times.
The letter has made it very clear that you only need to fill in the receipt of this application for the "Songjiang Fu Times" and give it to the postman in your community.
For the next month, you will receive a free copy of the Songjiang Times, twice a week.
Hearing such a good thing, the people of Huating County were boiling. It's amazing that there are such good things in the world.
Although people don't know what the "Songjiang Fu Times" is, it looks good, and it doesn't cost money anyway.
That night, all the free subscription applications were taken back into Xu Yi's hands.
There are about 45,000 free applications, which is not much different from the data of 50,000 households in Huating County.
Basically, 95% of households in Huating County have chosen to subscribe to the free "Songjiang Fu Times".
This data is enough to show that at the current stage, Xu Yi's strategy of running the newspaper is correct.
Start with free and give a free month to the residents of Huating County, so as to maximize the proportion of payment.
The headline on the front page of the first issue of the newspaper was the successful launch of the first newspaper of the Ming Dynasty in Songjiang Prefecture.
Immediately, the following began to write the role of newspapers, the pricing of newspapers, and the distribution channels of newspapers, all of which are written in the vernacular, and ordinary people can read them freely.
When you read a newspaper, you don't have to worry about not having enough education and not being able to read the Chinese language.
The first few are the news of Huating County, and the last few are all serialized novels.
In this way, readers who read the news watch the news, and those who read novels read novels, without interfering with each other.
The first serialized novel is the martial arts novel "Dragon Babu", which tells the legendary experience of national hatred and family hatred at the end of the Northern Song Dynasty.
Xu Yi chose this novel in order not to conflict with the times.
Although in this era, there are many readers of various literary novels. But the martial arts vernacular novels hundreds of years later are still extremely attractive to people in this era.
Therefore, Xu Yi is not worried about the sales of newspapers.
..
The first issue of the newspaper came as promised, and the postman distributed the newspaper to various communities in Huating County.
After reading the newspaper, everyone's response was not as enthusiastic as expected, but just a little more talk after dinner.
Some people think that this newspaper has a special purpose. Some people even say that this newspaper is nothing more than a loose book, and it is not interesting to look at it.
Of course, all this is in Xu Yi's eyes, and he is not in a hurry.
It will be another month before the harvest arrives.
Now, there's no hurry.