Chapter 486: The power is so powerful, it is beyond everyone's expectations
"Jintai Iron Pot!"
I saw that on the right side of Datang Daily, there were four huge bold characters, which looked very eye-catching.
Then there is a brief introduction next to it, which makes people understand that it takes many complicated processes to make such an iron pot.
What's even more surprising is that behind this text, there is actually an image of an iron pot, which is very rare.
Since the publication of Datang Daily, there are basically only words and no images.
I didn't expect to make an exception today for this iron pot that I had never heard of.
Smooth as a mirror, the Jintai iron pot that does not add oil or stick to the pan is only sold for 999 yuan!
Quantities are limited, so pre-order as soon as possible!
Address: Yongyang Fang Da Zhuangyan Temple Lane A 333 Jin Tai Iron Pot Shop
"This ...... Is this iron pot really that good? Can you actually get the Datang Daily, which is owned by the Chu Wangfu, to speak for it? ”
Wen Ying's heart couldn't help but raise a question.
However, when he took a look at the profile again, he found that the Chu Wangfu used Jintai iron pots, and the food of the Chu Wangfu was definitely famous in Chang'an City.
Although the price of 999 Wen was a bit high, Wen Ying made up her mind in her heart and prepared to go and buy a Jintai iron pot in person later.
In the past few years, through the sale of peaches from Peach Village, Wenying's net worth has risen a lot.
He was willing to spend less than a silver coin.
Although he already has an iron pot at home.
But what does it matter?
……
Liu Fang, as a fourth-level worker of Nanshan Construction Engineering, bought a yard in Yongyang Fang early and took over all the children in the family.
During this time, I had to go to the construction site of the Datang Royal Military Academy every day, and I was rushing to meet the construction deadline with a group of craftsmen.
Today, because he had to revise the drawings at home, he didn't go out until almost noon.
However, after walking for a while, he realized that something was wrong.
Why are there so many people on the street ahead?
Although this solemn temple lane is the largest street in Yongyangfang, the usual flow of people is not particularly large.
Is this what is going on?
Not good!
Isn't this the Jintai iron pot shop in charge of my friend Ah Niu?
Liu Fang's heart tightened, and he hurriedly quickened his pace and walked towards the flow of people.
If this shop is an irrelevant person's family, Liu Fang may just take a detour.
Let a sleeping dog lie.
However, Ah Niu was the first local friend he made after coming to Chang'an, so Liu Fang still cherished it.
Now that something has happened to the shop that Ah Niu is in charge of, how can he pretend that he didn't see it?
"Give me a bite!"
"This is my money, a silver coin, no need to look for it!"
"Man, I'll get there first, you have to sell me the iron pot first."
"Don't crowd, everyone line up."
When Liu Fang approached the crowd, he found that these people were actually scrambling to buy iron pots there.
What's going on?
Ah Niu didn't let him take charge of the iron pot shop recently, but he couldn't sell a few mouthfuls all day long, and his hair was going to turn gray?
Why are so many people coming to buy it all of a sudden?
Could it be that Jin Taida's iron workshop really doesn't produce iron pots in the future, and is ready to sell the made iron pots at a big price?
Liu Fang's mind quickly turned around with various thoughts.
"Liu Fang, you came just in time, come and help me collect the money!"
Although the weather has become cold, Ah Niu is sweating profusely and is busy there.
There were only Ah Niu and a few guys in the whole shop, but they had to face hundreds of customers, and the scene was very chaotic.
However, there is not a single guest who takes advantage of the chaos to hold an iron pot and does not pay.
"Ah Niu, this ...... What's going on? Why are so many people suddenly coming to buy iron pots today, is your master planning not to produce iron pots in the future? ”
Some of the craftsmen Liu Fang knew were also working as helpers in the Jintai Iron Workshop.
If they didn't produce iron pots, they probably wouldn't need so many people.
This means that some people will have no income.
So Liu Fang is also more concerned.
"Do, who says not to do? Don't you see that the Jintai iron pot is going crazy now? ”
Ah Niu glanced at Liu Fang puzzled, not knowing how he could have such an idea.
If he had asked this a few days ago, Ah Niu wouldn't have felt strange, after all, he couldn't sell two iron pots in a day.
However, now that I am still asking this question, I want to ask myself if I want to be rich and not earn [Doudou]?
"That'...... So what's going on now? Why do so many people come to buy iron pots? ”
"Liu Fang, you definitely didn't read yesterday's Datang Daily, otherwise you wouldn't have such a question."
While talking to Liu Fang, Ah Niu quickly accepted a silver coin, then retrieved a penny, and handed out an iron pot from behind the counter.
"I've been so busy these days that I don't even have time to eat, so how can I have time to read Datang Daily. Not only did I not read it yesterday, but I haven't had time to read the last version yet. How? Is this iron pot good to sell? Does it have anything to do with whether you read the newspaper or not? ”
Although Liu Fang was in a hurry to rush back to the construction site of the Tang Royal Military Academy, he saw that Ah Niu was so busy and his helper had not yet arrived, so it was not good to leave immediately, so he simply went into the counter to help sell iron pots.
"I can't tell you for a while, just look at Datang Daily when you have time. Anyway, according to the king's shopkeeper, this is an advertising page specially arranged by His Royal Highness the King of Chu, and the first advertisement on it is an advertisement for our Jintai iron pot. In my shop, business has obviously improved since yesterday afternoon, but it is not as exaggerated as today. ”
"I rushed home yesterday when it was almost curfew, but I didn't know there was such a thing. So, is it because of this advertisement that this iron pot is selling so well now? ”
Although Liu Fang didn't know what the word advertised meant.
But as the name suggests, you can probably guess something.
"That's right, the effect of this advertisement, I didn't expect it to be so good, it's really beyond everyone's expectations. No wonder the shopkeeper Wang said, this time let us eat crabs and give us an advertisement for free, as long as we give 10% of the amount of the iron pot sold in the last month to Datang Daily. ”
Ah Niu heard Wang Fugui say that he wanted to increase the price of the iron pot to 999 Wen, but he didn't understand it very much.
Many people already dislike that the gold iron pot is too expensive, so they can't sell it, and now they don't reduce the price, but increase the price.
What kind of logic is this?
As for giving 10% of the amount of the iron pot sold in the past month to Datang Daily, Jin Tai and Ah Niu didn't care too much.
After all, you may not be able to sell dozens of pots in a month, so how much can you do for one percent?
That is, the money to invite Wang Fugui to eat a meal in Ajinomoto is just that.
However, Ah Niu definitely won't think like this now.
Of course, he didn't regret it.
After all, the price of this iron pot has risen by two or three percent, but it turned out to be a mess, and it was almost impossible to collect the collection.
What is a penny?
The profit of Jintai Iron Pot Shop is far more than one percent.
"The power of this advertisement is so terrifying, it's really unbelievable. However, you don't have to worry about whether or not to cancel the iron pot making in the blacksmith's workshop. ”
Liu Fang felt that his brain was a little insufficient, but there were more and more customers outside, but he couldn't help but think about it.
……
"Aye, I just got a piece of news today, the price of the golden iron pot is twice as expensive as ours, but now it is selling like crazy. And our iron pot has not been sold today. Occasionally, a few people who come to the shop will ask if there is a Jintai iron pot for sale. And the reason for this change is that Datang Daily has left a special page to introduce Jintai Iron Pot. ”
As soon as Changsun Wuji returned to the house, Changsun Chong went to look for him.
A few days ago, he had just asked the shopkeeper of the workshop to recruit people to expand the output of iron pots, but now that he encountered such a single thing, he was naturally very anxious.
Whether it is the Jintai iron pot or the iron pot produced by the eldest grandson's family, in fact, for ordinary people, the price is very high.
In Chang'an City, the number of people who use iron pots will not exceed thirty percent.
This Jintai iron pot is sold more, which means that there are fewer people who buy their own iron pot.
"Yesterday's Datang Daily, my father also read it, and I was still wondering at the time, why is the price still a penny, but the layout has increased, isn't this Datang Daily going to lose more? Now it seems that its new layout is not so simple. ”
The eldest grandson Wuji also has a bit of a headache.
This situation is a bit difficult to break.
If other people's iron pots are cheaper than their own, so they sell well, then it is simple, and they can reduce the price by themselves.
Now that the price of others is twice as high as their own, and the result is selling so well, can't they also increase the price themselves?
The people of Chang'an City are not stupid.
"I've heard that they call the contents of the Jintai Iron Pot in the newspaper advertisements, which is a means to help merchants sell. To advertise in the newspaper, theoretically it is necessary to collect money, which is likely to be a trick used by Datang Daily to make up for losses, but it turned out to have such an effect. ”
Changsun Chong wasn't in a hurry to do it there today, he still did a lot of things.
"This Li Kuan's work is becoming more and more incomprehensible. In the past, he was taking one step at a time, and I could probably still grasp his thoughts, but now he is taking one step and seeing three steps, and most people can't guess what he wants to do. This Datang Daily, no one cared too much about it at the beginning, but relying on this newspaper, he easily completed the task of immigrating to Hedong Road, and now he has discovered such a way to make money. ”
The eldest grandson Wuji has a bit of a feeling of "giving birth to a child should be like Sun Zhongmou".
"Aye, why don't we also increase the page of "Chang'an Evening News" and advertise our iron pot on it?"
Although Changsun Chong felt that imitating Li Kuan's approach would make him feel a little uncomfortable in his heart, he still threw out this idea, but the lesser of two evils.
"It's useless, it's too late. It is said that the circulation of this Datang Daily has exceeded 20,000 copies each time, and it is not only sold in Chang'an City, but also in many state capitals in Luoyang and Guanzhong Province, and even in Liangzhou. And what about our Chang'an Daily? Never sold more than 1,000 copies, right? And half of them were sent to the students and teachers of Weishui Academy. ”
The eldest grandson Wuji saw the problem very clearly.
The advertising effect of Datang Daily is so good, it is definitely very closely related to its sales.
This is not at all something that newspapers such as his own Chang'an Daily, or Qujiang Daily of Qujiang Academy, can imitate.
Of course, learning to advertise in Chang'an Daily is definitely something to do.
However, it is impossible to hope for the recovery of the sales of its own iron pot in the short term.
"That'...... Then we can't just watch the Jintai Iron Pot occupy all the needs of Chang'an City, right? ”
"Don't worry. This 999-bite iron pot, even if it sells well now, it is impossible to keep it popular. When those who can afford such an expensive iron pot buy an iron pot, other people will naturally come to our shop to buy a cheap iron pot. Maybe, because of this Jintai iron pot, our iron pot will sell better in the future. ”
The eldest grandson Wuji's perspective on the problem is very special.
However, in a way, it makes perfect sense.
Jintai iron pot occupies the high-end market, which is equivalent to setting a benchmark for the people of Chang'an City.
Many people who can't afford to buy Jintai iron pot may be tempted to buy the iron pot of the eldest grandson's family.
It's like buying a TV in the countryside in the nineties.
Once a family buys a TV, others grit their teeth and are likely to follow suit.
Even if you can't afford to buy a TV as big, you will buy a smaller one.
This phenomenon may not be simply summarized as comparison.
"That'...... So we're going to do nothing? ”
Eldest Sun Chong felt a little discouraged.
Because he found that he couldn't find any way to solve the situation in front of him.
"Of course not! He Jintai iron pot takes the high-end route, so we will take the mid-range route. Now this price is still too expensive, we have to let the workshop reduce the cost a little more, and then we will make another concession to see if we can reduce the price of an iron pot to 300 yuan, even if the iron pot is a little smaller, we are not afraid. And go, the circulation of Chang'an Daily should also find a way to increase it, and the matter of launching advertisements will also be considered later. ”
……
In Ajinomoto medium.
Mrs. Jin invited Wang Fugui to dinner.
To be honest, what has happened in the past few days is really dreamy.
He hasn't recovered yet.
I have been worried about the problem for a long time, but I solved it so easily.
The point is that the money is not less earned.
"Shopkeeper Wang, knowing you is the greatest blessing in my life Mrs. Jin, come, this cup, I will do it first as a respect!"
Mrs. Jin thanked Wang Fugui from the bottom of her heart.
As a typical advertising model set up by Datang Daily, Wang Fugui is also happy to see the hot sales of Jintai iron pot.
This is related to the future development plan of Datang Daily.
You can't just print a newspaper all the time and lose two pennies.
Such a Datang Daily simply does not have room for further expansion.
"Shopkeeper Jin, if you want to thank His Royal Highness King Chu, these ideas were all from him, I just recommended you to the prince."
Wang Fugui successfully completed the task arranged by Li Kuan, and won the gratitude of Mrs. Jin, and he was very happy in his heart.
"The kindness of His Royal Highness the King of Chu, I naturally remember it in my heart, and you are also the noble person of our Jintai Iron Workshop."
Jin Tai and Wang Fugui started a round of business blowing.
But it was the joy of the guests and hosts.