Chapter 309: Widely advertised and Fan Zeng arrived! (Ask for collections, ask for recommendations, ask for subscriptions, ask for monthly passes)
Cane sugar!
Sugar!
Brown sugar!
This is the three-plate axe of Yinggao!
Or is Yinggao after Jian Nanchun, once again in order to make money, Yinggao knows better than anyone that wine is far easier to make money than sugar, but sugar is more suitable for long-term business.
After all, Jian Nanchun's existence is destined to be a low-grade wine, and the general public can't afford it, but sugar is different, it belongs to the volume, as long as it appears in Daqin, it will be needed for generations.
It's a whole lifetime thing.
Therefore, Yinggao first used Jian Nanchun to spread out the business road, and then launched sugar, so that he could maximize his benefits, after all, from beginning to end, he was to make money, not to change this era.
Maybe in the future, Yinggao will have such a lofty ideal, but not at this time, because he knows that at this time, he is not qualified to talk about this.
After all, the stalls he opened were already very large, and the imperial court did not have any funding, which meant that Yinggao needed to keep filling them in.
This is a big pit, although the speed of burning money is not as fast as that of the Great Qin Imperial Court, but it is no less than the three armies of the Great Qin, which is also one of the reasons why Ying Zheng is indulgent to Ying Gao, and even the world division is unwilling to do it.
It's too expensive.
And Yingzheng's money has to fight.
..........
The thought flickered in his heart, and at this time, Wang Hu took Jing Yu, Shang Yang and Bai Ze to stay in the mansion.
"I'll see Childe later!"
"Sit!"
With a wave of his hand, Yinggao motioned for Jing Yu to pour his own tea, and then said softly, "Jing Yu, are you familiar with the land of Chu?" ”
"Familiar!"
Over the years, Jing Yu has been doing business all over the world, and the nobles of Chu are arrogant and lascivious, so they are naturally the object of attention, and they are naturally extremely familiar with Chu.
"Childe, do you need to go to Chu State?"
"Hmm!"
Nodding, Yinggao, said: "Ben Gongzi needs a plant, the skin is generally purple and green, two common colors, there are also red and brown, but it is relatively rare. ”
"In Chu it is called sweet pole, but this son calls it sugar cane, the cylindrical stem is erect, tillered, clumped, knotted, and there are buds on the node; internodes solid, outer cover with wax powder, purple, red or yellow-green, etc.; The leaves are clustered with thick white midribs; Large panicles apical, spikelets with long silvery hairs at the base, oblong or ovate with small fruits.
Sugarcane is a tall, solid perennial herb with a thick and well-developed rhizome. ”
"There are also in Bashu, call it Zhe, this time we need a lot of it, so, Jiannan Chamber of Commerce, Peacock Chamber of Commerce are joining the Jingye Division to go south!"
"Jing Yu, do you have confidence?"
........
At this moment, Yinggao asked Jing Yu.
After all, sucrose is very important, once sugar cannot be introduced, this means that buildings such as Daqin Central University need to be stopped, which is not only too much cost in the early stage, but also affects the layout of Yinggao from the beginning.
But all the layout, pay attention to one link after another, once a link goes wrong, it will inevitably affect the layout.
Therefore, at this moment, Yinggao is also a little worried.
Hearing this, Jing Yu chuckled, looked at Yinggao, and said: "Childe, rest assured, this matter allows the Peacock Chamber of Commerce to go to Bashu, and the subordinates will go to Chu State in person, and they will definitely not miss Childe's big event!" ”
"It's good to have confidence, my son is waiting for your good news in Xianyang!"
"I'll say goodbye!"
.........
For Yinggao, this move was even more critical, and he had to send Shang Yang and Jing Yu out.
Watching Jing Yu and the others leave, Ying Gao flickered in his thoughts, thinking about how to advertise in his heart, after all, it is a rare thing for a new food to be accepted by the public.
It takes a long process.
What Yinggao wants to do at this moment is to shorten this process as much as possible, only in this way can the cane sugar and other products be quickly realized, so that his layout will not be interrupted.
Ad!
This thought appeared in Yinggao's mind.
Advertising, as the name suggests, is to advertise widely.
Refers to advertising for profit, usually commercial, which is to promote goods or provide services.
Advertising is a communication tool, which is to transmit the information of a certain product to a group of users and consumers by the production or business organization of the product; The communication campaign carried out by advertising is persuasive.
It is a purposeful, planned, and continuous act, and the ad is not only beneficial to the advertiser, but also to the target audience, and it allows users and consumers to get useful information.
But on top of this, Yinggao doesn't have much experience, after all, he is a liberal arts student, and he has also dabbled in science, but for advertising, although he sees it every day, he doesn't know his principle.
........
Time passed little by little, and after some propaganda by the Jingye Division, it began to spread out in the streets and alleys of Xianyang City.
gradually sparked heated discussions.
It's just that it's not enough to be clear about this win.
And it's still early, and the cane sugar has been made in the Shang workshop, but a large number of raw materials are far away and have not yet reached Xianyang, so Yinggao has to gradually implement the plan.
Pave the way among the people first, wait until the raw materials arrive, the sucrose accumulates, and then completely detonate public opinion, only in this way can the benefits be maximized.
And in this era, Yinggao can also be regarded as one of the more thorough understanding of public opinion, how to use public opinion to help themselves succeed, for Yinggao, it is not difficult.
.........
"Childe, Fan Zeng has arrived!"
Hearing this, Ying Gao was slightly stunned, if he hadn't suddenly heard this name, he would have almost forgotten it.
In the past, he had ordered Jing Yesi to go to Chu and find Fan Seng.
Ying Gao knew in his heart that in this era, in addition to Ying Zheng, the three most powerful strategic masters, one is Zhang Liang, who is now stinky, the other is Wei Yu, who has just entered Qin, and the last one is Fan Zeng, the Chu army who has killed decisively in history.
Looking at the world, he can't compete with Ying Zheng, and Zhang Liang is too young to be useful, and he is also the son of the Prime Minister of South Korea, whether it is talent or identity, it is not suitable to follow him.
After thinking about it, only Fan Zeng, the Chu army who was once famous in history, was left.
Moreover, compared to Zhang Liang, Yinggao is also more inclined to Fan Seng, it has been said that above the Hongmen, Fan Zeng and Zhang Liang played six games in a row, Fan Zeng won the first four games, and Zhang Liang won the fifth game because of Fan Zeng's physical exhaustion.
After a night's rest, the next day the two played another game, and Fan Zengji moved together, and before the middle game, Zhang Liang gave up and admitted defeat.
With such a bull, Yinggao naturally wants to stay by his side.
Even if it is killed, it cannot be left to the future Western Chu overlord Xiang Yu.
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