When it comes to competitors, we are definitely very many, you must know that the concept of brand, not we first put forward, hundreds of years ago, those companies in order to do things with heart, slowly formed a brand.

To the development of the later times, the promotion of the trend, the concept of the brand is deeply rooted in the hearts of the people, and there are some brands that are recognized and accepted by the public, and in today's society, they have inherited the concept and belief, so the brand is actually a symbol of human spiritual civilization and a very high spiritual will.

Of course, if you want to be a brand now, without Dong Qiushui's idea of excellence, and it is difficult to make an effect by raising everything to the level of spiritual civilization and belief, because I understand why she was unwilling to give the value of the product to employees through rewards, and she really shouldn't do that.

"Are we being targeted by anyone?"

I asked curiously, Dong Qiushui hummed and said: "This kind of thing is normal, when a brand develops, it will naturally compete with other brands in the market, so we have a lot of opponents, especially the enemies in this luxury product, those products that have been done very well, naturally worried about our invasion." ”

Dong Qiushui also said a few simple examples, when our products enter the European market to expand, many products are branded with time-honored brands, invisibly belittle our products, spiritual civilization things, sometimes there will be material competition.

If you want to really make a brand, you must spread more nets, do more publicity at the same time, show the concept and value, through a series of things, so that the product can adapt to internationalization, can be in line with international standards, when everything can be accepted, there will be a place for products.

Now the responsibility of the brand building is still a bit single, and there are too many things to develop in the future, so Dong Qiushui hopes that I can use some thought to do this job on the relationship network, at least to support the product to have a place in those new places, otherwise it is easy to have problems, resulting in the product being eventually eliminated by the market, and the market realm is very strange.

It is not that good things already exist in the market, and it is more obvious that bad money drives out good money, which makes people understand that the market is also problematic, so the quality of the product is not determined by its own quality but through environmental factors, and many things lead to the result.

"Then this time we go to the United States, it is absolutely necessary to prevent those people, although our products have been recognized in the domestic market, it is still difficult to develop a foothold in the foreign market, what worries me the most is the problem of cultural surprise, many cultures in foreign countries are not the most expensive or the best."

Dong Qiushui showed me the information in his hand, and I took the information and found that this is the market planning and analysis of other brands, which only briefly describes the concept of the product, and the concept of our product is still blank.

Dong Qiushui and I have analyzed this thing many times, and we have also held meetings to discuss it, no one can decide on these things, if it is just a task, it is easy to cause perfunctory, it must really be in line with the concept, and at the same time as a slogan.

Dong Qiushui began to tell me that these things involve many factors, so once they are issued, they will be refracted by other products, such as the similarity of trademarks, and the synchronization of the content of slogans, which will be questioned.

Those previous brands will resist the entry of new brands into this market, which is why almost everyone who wants to be a brand now is doing it, because many of the things of time, there is no way to replace those Italian luxury brands, which have started many years ago.

It feels like it is fashionable and has a long history, and now if you want to create an ultra-modern product, it is difficult to give people a long history and culture, at most it will make people feel that money worship is vulgar, and it is difficult for such a thing to have a foothold in the international market.

Therefore, the domestic market has only temporarily stabilized the assembly line, and if you want to really enter the good market, you still have to go through different ways, and you can't enter the domestic market like foreign products, the domestic market is too easy to enter, so luxury goods are not too careful to do publicity and investigation.

Because many people in China belong to the nouveau riche category, when they hear that it has a long history, or that they know that this thing is a brand, they are willing to accept it, and they don't consider whether they are suitable or not, such as LV, in fact, these bags are not for young girls, in Western countries in Europe, those who can afford to buy such bags must not be young people.

Therefore, the market positioning of these products is that they are successful women around the age of 30 to 40, so many products are not actually used by those eighteen, nineteen, twenty-one or twelve-year-old juniors or rich children.

But the domestic is so magical, no matter what your concept, I can accept it, can spend money to buy, there will never be such an irrational consumption situation abroad, so the domestic market can gain a foothold, it is completely pediatrics, and it will be difficult to gain a foothold in the foreign market.

In our chat, time has passed quietly, Dong Qiushui patted me on the shoulder, told me that it was not too early, I got on the plane instead, she gave me sunglasses for me to bring, and then I followed her out of the café.

After coming to the first class cabin of the plane, there were a few wealthy CEOs and some small stars, in fact, many of these stars and bosses have the opportunity to know each other in the first class, first of all, they can do such a place, and their identities are not ordinary, and many celebrities have met a lot of big bosses through here.

So although it looks clean and civilized, there are a lot of uncivilized phenomena, and of course there will be some jokes that people talk about behind their backs.

For example, someone had a relationship with a certain star before, and then the two broke up, and after many years, the boss is still worth the same value, but the star exceeds the previous value, then the relationship between the two people will be regarded as gossip.

Such topics are very wide in the circle, and many such phenomena, many celebrities will do some gray area things when they are not popular when they debut, and it is these things that are known by many people, and they will be spread out as jokes.

In the eyes of successful big bosses, those stars are naturally relatively dirty, and the circle is like that, there are a few who come out of the mud and are not stained, even if they don't want to be dyed, they will be forcibly dyed, this is no way to do things, many things are so superficial and vulgar.

I sat outside, Dong Qiushui sat inside, the reason why she was wearing sunglasses was that she didn't want to say hello to those familiar people, she just wanted to rest quietly for a while, a middle-aged man next to me was talking to someone about what a certain female star was like before she became famous, and how shameless she was at the beginning.

And the other person who listened also patted his thigh and said yes, the two hit it off, and the conversation was very hot, this group of successful people, in my eyes is no different from livestock, although compared to them, I am very pure, but I have also felt that I have fallen a little hopelessly.

Soon after the plane took off, I heard someone shouting Dong Qiushui's name, and asked me to help call Dong Qiushui, I turned my head and looked, it was a middle-aged man, who looked in his fifties, with a suit that was not stiff, and he was a relatively low-key successful person.

I seem to have seen this person, but I am not very familiar with it, I waved my hand at the middle-aged man, signaling that Dong Qiushui had fallen asleep, the middle-aged man sighed with some disappointment, he should like Dong Qiushui more, I have seen a lot of men like this, when Dong Qiushui was young, he was also the woman that many people dreamed of.

Dong Qiushui suddenly grabbed my hand, I don't know what she means, because she was wearing sunglasses so I couldn't see her expression, but she still pretended to be sleeping, until the plane landed down, the man came over again.