In recent years, there have been few film and television dramas with historical themes on the market, except that because the era of blockbusters has passed, the audience is no longer keen on pursuing big scenes in ancient costumes, and the main censorship has been slightly relaxed.

In the past, big directors made costume blockbusters one after another, because costume films are easy to shoot some big scenes, and this kind of high investment is easy to exchange for high box office, and the audience is just like this, and costume films are easier to pass the review!

However, in recent years, with the rise of the new generation of directors, domestic genre films have expanded to a great extent, especially domestic comedies, which have repeatedly achieved box office success, and the investment is not high.

Crucially, the urban comedy genre easily pays for itself.

Take "Knocking on the Door of Heaven" as an example, the communication software involved in it, snacks, drinks, and wine, can all be sponsored, think about it, Bai Xiaofei, as a director with only one online drama, can talk about nearly 8 million advertising placements, so if it is more famous, it is not impossible to add a 0!

With this income alone, the investment in many films can be recouped in half.

Costume movies are more embarrassing, the income is very single, it seems that in addition to the box office, there is only a little TV copyright and network copyright income left, you can't always implant modern advertisements in costume films, right?

As for developing games, big brother, how many people are willing to send money to game companies now?

All very savvy!

In a word, costume movies are too risky!

You don't see that even Yu Ma's "Palace Lock Agarwood" has a box office of more than 50 million, almost losing money!

In this comparison, if you were a production company, what would you do?

Of course, choose film and television dramas with urban themes!

Generally, when choosing the type of ancient costume, there must be a big director to press the formation, for example, Director Kai, Director Chen is not a bad movie, cross out, it should be a non-blockbuster film!

Take a look at his works, "Mei Lanfang", "Zhao's Orphan", and "The Legend of the Demon Cat", all of which are big productions.

It's all a loss...

The Huayi brothers didn't dare to smash costume film and television dramas casually, but Bona tested the waters of costume martial arts once, and it is estimated that they will never dare to do it again since then - I'm afraid!

Chen Laoba didn't know what to think, so he listened to the fool and spent 300 million to shoot a "Legend of Chu and Han"...

300 million!

You don't have to sell a community to make so much money!

And that's not even counting the announcement!

Probably "Knocking on the Door of Heaven" gave Yongsheng confidence, so they spent a lot of effort to promote "The Legend of Chu and Han", and even the headline on the official website of Yongsheng Pictures was ""Chu Han" will be released, who is the main ups and downs'...

Ouyang Endeavor knows very well that the company attaches great importance to this drama, otherwise he would not have let such a good schedule in mid-November come out.

It's a pity that the reality has dealt a heavy blow to Yongsheng Pictures and Ouyang Endeavour: the single-day box office is 22 million, and the eye-catching data gives the box office expectation of the final box office of 1.2 performances...

Especially word-of-mouth, it's even more rotten!

Take a random screenshot.

"The victor is a hooligan, and the loser is noble; I am a sword, and history is a fish. Outside the Marquis of Huaiyin, everyone is a beast; For the sake of the box office, make up nonsense! ”

"This Nima screenwriter is Baby Anne, right, the dialogue and narration are so hypocritical?"

"This Nima is a parallel universe travel drama, right?"

Douban has 30,000 ratings, and the score on the first day is 4.8 points!

The reputation is rotten!

The results on the first day are not satisfactory, and the reputation is still rotten, what is this concept?

Blood loss!

Ouyang Endeavor collapsed!

Yesterday, Ouyang was still a rising star in the director industry, and when he was interviewed by reporters, he said very seriously: We are not making history books, nor are we making documentaries, should no one talk about history? There is a lot of room for the selection and filling of historical themes, and I myself have a lot of respect for history. I definitely won't shoot Liu Bang running away with urine, and the audience will definitely scold and say how is it possible! I respect some of the lessons reflected in history, and what I see is not just as simple as Xiang Yu and Liu Bang, but a very connotative thing.

He is willing to believe that there is an audience who understands him!

In fact, when he decided to do this project, some seniors warned him that it was best not to invest more than 100 million yuan, otherwise it would be difficult to recover the cost.

Unless you can find Big Brother Cheng!

It is impossible for an average star to have such a great appeal.

He didn't believe it!

The mainland market is so huge, even the box office of unnutritious comedies like "Thai Embarrassment" and "Hong Kong Embarrassment" can exceed one billion, and the box office of blockbusters must be even higher!

……

When Chen Laoba was having dinner in the morning, he received the news of the box office fiasco of "The Legend of Chu and Han".

An investment of 300 million yuan in exchange for an income of almost 40 million...

Horse-stepping!

So angry that he almost smashed his phone!

Thanks to the fact that his future daughter-in-law was also at the dinner table, Chen Laoba said in an ancient tone: "I know, well, half past nine, let's have a meeting to discuss, okay, that's it..."

Hanging up the phone and looking at a few curious eyes, Chen Laoba smiled and comforted: "It's okay, there is a little situation in the company, eat, eat!" ”

“…”

Gu Nianxi and Xiao Jiu glanced at each other, but Xiao Jiu spoke: "Dad, "The Legend of Chu and Han" failed at the box office..."

"How do you know?"

“… We have the sight data, and we knew it was there last night! ”

"You found out last night?"

Chen Laoba suddenly realized something, and asked: "That is to say, everyone in the circle knows about it?" ”

“… Almost! ”

"Hong Kong people can't believe it!"

The box office can be lost, but face cannot be lost!

For people of Chen Laoba's status, what is the purpose of throwing money to make movies?

Of course, it is to enjoy the benefits brought by the identity of a well-known filmmaker, and this benefit is the well-known personal identity.

The big boss managed his IP very beautifully, pretending to be the four heavenly kings of the world, and he stood up!

Every time I hear someone say that he set a small goal and earn him 100 million first, Chen Laoba is very envious, because he also thinks so, but he was registered by Lao Wang first!

Pretending to be forced can't pretend to be others, and movies can't compare to others...

The next entrepreneur gathering, I have to wait below him again!

What else does it mean to be alive?

Chen Laoba couldn't help but swear a swear word.

“… What to say in front of your child? ”

Aunt Eight doesn't care about her husband's career, she pays more attention to her small family.

"I can't help it, I'm sorry... Let's eat first, I'll make a call. ”

……

"What's wrong with your dad?"

After being married for so many years, it is rare to see Chen Laoba lose his temper at home, and when the house price fell, I didn't see him react so much!

The eighth aunt couldn't help but ask her son.

"Oh, the movie is a loss!"

Xiao Jiu concluded succinctly.

"Lost? How much did you lose? ”

"I'll do the math..."

hurriedly pushed Gu Nianxi, who was sitting next to him, and the latter said: "380 million production plus publicity, the final box office is likely to be less than 150 million, plus the follow-up overseas copyright marketing, TV copyright, network copyright, should lose about 200 million!" ”

"Two hundred million!"

Aunt Eight couldn't help but swallow her saliva, this is 200 million!

“… No, how can a movie lose so much? I remember Xiaobai's movie box office is more than one billion! ”

"Mom, how can they compare with my little white brother!"