In the comment session, Xiaobai said with great satisfaction: "Performance is an art, from vulgar to elegant to vulgar!" ”

"From vulgar elegance to vulgarity is a qualitative leap. The first stage is a cry of real feelings, the second stage is a technical cry, and the third stage is a cry of real feelings, but it has already been given to the characters. ”

"I worked with Jim Carrey once, I learned a lot, and I personally feel that my acting skills have improved a lot, Qianxi, acting, you are just getting started, don't worry, you are only 19 years old, you have a lot of time to study, remember my words, and take less bad movies!"

……

The show will be broadcast on September 28th, and "Truant Dragon" will be released on the 27th, just in time for publicity!

After the recording of "Base Camp" ended, Xiaobai went home - the roadshow of "Truant Dragon", he didn't want to participate, he was too tired...

The company held a seminar - do you want to buy some big IP adaptations!

This is a serious problem.

We all know that IP adaptations are easy to become popular, but if you don't take it seriously, it's not just the original book that will be ruined, but also film and television dramas!

If you shoot according to the original book, you have to shoot 200 episodes, and if you adapt it, it will not be easy to satisfy the audience...

Difficult!

Chen Tianran, the head of the planning team of the newly promoted franchised company, said: "In the first two years, due to the entry of capital, IP became popular, and now it is split without mentioning IP." Everyone began to attack the actor's salary again, accusing so-and-so of how many tens of thousands he got in ten days. Whose problem? They said they would give you a ten-day slot, but you were willing to invite him. If everyone invites whom, won't the salary get higher and higher? ”

"It's normal, there must always be a way to vent!"

"Two years ago, there was an actor who didn't film, and said: Now I invite Xiao Xianrou. I asked him, do you have enough money to support yourself for two or three years? He said enough. I said stop for two or three years, and in three years you should be busy again. Now these people are busy in Hengdian, and they pick up dramas one day, because they have returned to normal. ”

"However, now they are complaining about the actors' performances!"

"Yes, when we are filming, sometimes the director says "yes", and the professional one will do it again, because he thinks there is a problem with the acting! But some directors say that they don't use it, that's not good, he has his own judgment, so he dares to say it again. Some little fresh meat became popular and began to play big names, because he had no basis in his heart, no bottom, he was afraid, so he had to get angry. In fact, he is more weak than you, so don't be afraid of them, and come back a few times if the performance is not suitable. It's useless to indulge in small fresh meat, how many of those little fresh meats that were popular in the first two years are really moving forward now? Art is actually the survival of the fittest. That's normal! ”

“… Stop, stop! What we're talking about now is whether to buy an IP, what are you talking about? ”

The topic is decisively off...

"Leader, how can there be IP waiting for us to buy now, it has long been bought out!"

“… , more than 2,000 film and television companies collapsed last year, do they have no ready-made IP in their hands to rob? ”

A few years ago, when IP was prevalent, a group of small companies dared to set up a film and television production company when they bought a few IPs, and everyone was willing to spend money on it anyway...

Last year, hot money flowed out, investors were not bad, and there were few people like coal bosses who were stupid and had a lot of money.

Everybody's smart!

"That's right,Recently, the books of traditional literature have begun to become more expensive.,The original more popular network IP,It's not popular!"

“… Nonsense, it's all at a loss, who would dare to buy it! ”

"In this way, let's buy a few realistic themes and try the water first..."

"The price is more than 2 million, forget it!"

"Got it!"

The price of IP has skyrocketed from hundreds of thousands a few years ago to hundreds of thousands, or even millions, and film and television companies and video websites that started early have been hoarding IP since five years ago, and at the beginning, the most expensive IP was even speculated to 20 million...

Now, whoever talks about IP again is a bad pen!

In fact, there is nothing wrong with the IP itself, what is wrong is just that investors are eager for quick success...

……

The company currently has more than 500 people, and it can already be called a large-scale film and television production company!

You can work on several projects at the same time!

Of course, the film publicity team is in full swing to promote "Truant Dragon", after all, this is the company's first work independently produced by non-Bai Xiaofei director - you can't walk on just one leg.

The lesson of Huayi hangs in front of you!

Today's movie promotion is no longer like the simple paid and free, online and offline models!

It has long been deeply involved in the lives of the masses.

The publicity work of the movie is actually very complicated, and in general, it is to leverage all resources and spread all propaganda actions, so that more people will pay attention to this movie and want to watch this movie.

Ideally, the so-called "propaganda done well" should look like this:

a highly sung movie song; a cycle of brainwashing virus material; Event marketing at the level of a swipe; A press conference that is not just an "industry carnival"; If there is a crisis, a crisis PR that is not objectionable; Countless Weibo posts that don't look like advertisements, > In addition, there are also conventional means: poster placement, interviews with many media, many magazine covers and inside pages, hard movies at airports, train stations, shopping malls, cinemas, bus stations, and road shows in all regions of the country after the release...

All of this costs money!

The publicity cost of "Truant Dragon" is as high as 80 million, which is much higher than the actual production cost!

Of course, the actual production cost is very little + the advertising placement of "Truant Weilong" has reached 60 million!

The biggest one is that Jing*dong also has Meituan Takeaway, so in order for the movie to sell better, these two companies have contributed a lot - especially Meituan Takeaway, which is directly promoted across the board!

Of course, movie promotion is the icing on the cake for the movie, not a send-off!

The so-called propaganda can only let more friends who don't know know about this movie, let friends who know this movie remember this movie, and make friends who remember this movie want to watch this movie more!

And the most important thing in the results of movie promotion - word-of-mouth and box office still depend on the quality of the movie itself!

"Truant Dragon" is not lacking in these!

It was screened nationwide half a month in advance, with a cumulative box office of 60 million, and the word of mouth was overwhelming!

This is also the reason why the company is willing to spend money on publicity...

……

On September 27th, "Truant Weilong", one of the seven movies in the National Day file, took the lead in opening the painting, with a single-day box office of 190 million!

The eye-aiming score is 9.6, and the Douban score is 7.9 points...

That's right, at least at the 1 billion level!

"Damn, Peng Peng has no sense of disobedience in comedy!"

"I finally understand why Bai Xiaofei praises Peng Peng so much, the young man is really good!"

"Immature plot, immature directing, immature acting, immature soundtrack, but it's just fun!"

Reviews have come out one after another, most of them are more optimistic about this movie, of course, there are also bad reviews, after all, this is Peng Peng's first time to take the lead, and his funny way is a little exaggerated...

"It's probably only twenty minutes long, and the rest is inconsequential funny..."

"Am I the only one who is bored?"

"The plot is too weak, where is the truancy?"

On the second day of its release, on Saturday, "Truant Dragon" recorded another 220 million, and on the third day, that is, on Sunday, the box office of "Truant Dragon" soared directly to 260 million in a single day...

The box office in the first weekend was 660 million, and if you add the 60 million box office in the screening stage, it will be released for three days, and it will directly break 700 million...

Which is the 1 billion level of this stepping horse?

Seeing that I'm about to run for 2 billion...

This is not only the degree of shock in the industry, but even the company can't say why.

Weibo hot search gave the answer - Bai Xiaofei, Yi Yang Qianxi...