Chapter 50: The Big Hit
After the Cannes film is bought, when will it be able to meet the audience?
Combing through the transactions in Cannes in the past two years, there has not been a film that has clearly announced the release time in the mainland, but some films that have released news to be released in theaters have quietly appeared on the video platform.
Lemon Tree Pictures bought Cannes regular Xavier for a "very high price"? The mainland copyright of Dolan's new film "Just the End of the World" in the competition unit was advertised at the time that "it is expected to be released by the end of the year", but in the end it became iQiyi's paid content - the copyright paid by the Internet is only 3 million yuan at most, and if you buy the film, it will be priced in US dollars!
Weiying Times won the Chinese distribution rights of nine films in one go, but with the merger of Weiying and Maoyan in the second half of the year, the Weiying Department faded out of the market, and these films are gone...
The money was spent, but the film couldn't be released!
There are indicators for batch films!
It's not like you can get on it if you want to!
The schedule depends on China Film or Huaxia and the competent authorities, unlike domestic films, there are restrictions on the number of imported films that can be screened in a certain period, and after missing one schedule, you can only wait for the next one.
Most of the batch companies are basically second-class dealers, and they have to find the next home when they buy it, because they can handle the indicators and review, and there are not many companies with distribution capabilities.
If a film can't be released in theaters, most of it will flow to video platforms. The price gap between theatrical distribution and online distribution may be 5 to 10 times, a film may be sold to theaters for millions, and sold to the network is hundreds of thousands...
The price difference in the middle was given to the filmmaker in vain!
It's better to support domestic movies!
……
"These are just a wave of wind brought about by the boom in the Chinese film market, in fact, the commercial value of overseas films is lower than that of Hollywood and even lower than that of domestic films, but as a catfish, it is still very necessary."
I took a sip from the cup, the coffee was slightly bitter, and I couldn't help frowning.
“… You said you don't like coffee, so you have to drink it! ”
"How did I know that tea could be carried on a plane?"
"Alright, I'll make you a drink!"
Qiu Yali opened the bag, and it was a bag of tea...
"Tieguanyin?"
“… Isn't it possible? ”
"Okay, okay, so be it!"
The taste of Tieguanyin is too strong, and the most Xiaobai can accept is melon slices...
"In fact, the situation is a bit like South Korea three years ago, Cannes three years ago was full of Korean buyers, and then many companies lost money and went bankrupt, and the number of buyers may only be one-third of the peak, and the overall bidding in South Korea has dropped..."
"If you can't make money, who will buy the film!"
"Sister Zhong means that I will buy a few and save them, and they will be regarded as reserve resources!"
"Have you read the copyright of "The Thief Family" and "Capernaum"?"
"I still need you to teach, I have watched it a long time ago, "Thief Family" was won by Huayi, 15 million US dollars!"
"What about Capernaum?"
"Capernaum" tells the story of Zane, a 12-year-old boy struggling to survive in the slums, suing his parents for not raising him, and the audience cried tears when they watched it, and applauded for 15 minutes at the end...
French rights alone sold $1.4 million, compared to $1.1 billion in France and $9.1 billion in China...
"3 million, snatched away by Mango Entertainment!"
“… Oh my god, these people really don't take money as money! ”
Xiaobai couldn't help but burst into a foul mouth!
According to his expectations, the box office of "Thief Family" is only 300 million or 15 million US dollars at most, and it is impossible to make money, is it to win over Hirokazu Kore-eda so that he can get the Chinese adaptation rights of his previous works?
As for "Capernaum", such a film is typical of no market, if you don't invest in publicity, the level of a day trip to the theater - who has time to care about the Lebanese slums, our own poverty problem has not been solved!
"Don't talk about that, what about you? How to think about it? I've heard that you rejected Momoyo's $2 million offer! ”
EMI Films is very optimistic about "Truman's World", they initially offered $1 million, wanting to win the French distribution rights of "Truman", Xiaobai didn't care at all, and now they have raised the price to 2 million...
$2 million, that's a lot of money!
For a Chinese-language film, the treatment that can be obtained in the European film distribution market may be worse than that of a small-budget independent film in the United States!
But Xiaobai still refused: "... I want to find a strong publishing company and distribute directly worldwide! ”
Hurry up and add: "Except for the mainland!" ”
“… Looking for Disney? ”
"Disney can't afford this kind of film, besides, people are busy buying Fox, how can they have the time and money to make movies in other languages!"
"So, which company are you waiting for?"
Looking at Qiu Yali, Xiaobai thought for a while and replied, "Liongate!" ”
"If he doesn't come to me, I'll sign Paramount, and they'll be able to do it globally anyway!"
……
As the closing ceremony approaches, "Truman's World" is getting more and more noisy, and it seems to have become the most watched film in this year's Cannes!
First of all, it must be said that its house magazine score is not the highest, the highest score is Li Cangdong's "Burning", Liu Ya knows many actors who have appealed;
"Truman's World" has a score of only 3.3, ranking second...
However, it was so popular that the organizers had to add five screenings, but it still couldn't meet the needs of the audience...
When selling tickets for a film festival, you must give some money to the theater and the film festival officials, but that percentage is very low!
Of course, in the film festival, money is a trivial matter, and more importantly, the more people who watch it, it will be more conducive to the word-of-mouth spread of this movie!
The better the reputation, the more attention the film festival official will definitely pay attention to, which is inevitable!
The problem now is that, in the eyes of many, it is clear that "Truman's World" is still a few notches higher than all the films in the competition - it expresses a dystopian allegorical structure, and it is right to the critique of Frankfurt's popular culture!
Criticism of reality shows involves the criticism of popular culture, and an important part of the criticism of popular culture is the criticism from the Frankfurt School!
The critique of Frankfurt's popular culture corresponds to the dominant ideas of the whole of Europe!
Do you think they can't like Truman's World?
Surrounded by such similar reports, no matter how indifferent Xiaobai is, the little flame in his heart is still brought up!
"Maybe I can really get the Palme d'Or?"
No, you can't think about it, once you think about it, you will have a heart of gain and loss, and there will be a heart of gain and loss...
Forget it, what can you do if you have a sense of gain and loss?
Damn, I came all the way to Cannes, didn't I just want to win the Palme d'Or, what is this?
……
Outside the hotel, with a white fence and a back to the sea, Xiaobai wanted to talk to Zhang Ziyi and Qin Hailu for a few words, and the more he thought about it, the more excited he became...
Then I ran into a reporter from Southern Weekly, who was interviewing them.
"Why make a movie like this? You make me think..."