Chapter 835: Small and medium-sized salt merchants are happy
The emperor ordered, and the bigwigs in the court and China should hurry up. In just four days, the first newspaper in history was officially launched, with Yang Tong, a familiar person, the layout of "Da Sui Half Moon Talk" is similar to that of later generations, this is the official media, and the content is naturally also very official media, but due to the rush of time, there is no way to upload the picture.
It's dawn every day. The whole Daxing City began to make noise, and what was different from the past was that there was a new kind of shouting:
"You only need ten pennies to know all the things in the world, and if you want to know the things in the world, please read "Half Moon Talk".
"A copy of "Half Moon Talk", knowing everything about the world."
"Da Sui Banyue Talk: The Holy Lord said: If the youth is strong, the country will be strong, and the youth will be wise."
"The Great Sui Half Moon Talk: The Left Servant Shot and Said: The Great Sui in the Prosperous Age, People-oriented."
"The Great Sui Half Moon Talk: Confucius Shangshu said: A century-old plan, education-oriented."
"Great Sui Half Moon Talk: Li Shangshu said: Ten years of trees, a hundred years of strong army."
"Da Sui Half Moon Talk: Wei Shangshu said: There are no rules, there is no circle."
"Da Sui Banyue Talk: Pei Shangshu said: Everyone is responsible for cracking down on criminals."
"Great Sui Half Moon Talk: Jiang Shangshu said: Compass ......"
"Great Sui Half Moon Talk: Ling Shangshu said: Qingyan ......"
“……”
A strong man with a tiger's back and a bear's waist holding a stack of "Da Sui Half Moon Talk", selling in the streets and alleys of Daxing City, these people are all official slaves in the city, although they do not know a few Chinese characters, but it is naturally not a problem to speak a few words of Chinese, their unique, stiff accent, on the contrary, is more eye-catching than the Han people's hawking.
What's more, "The Half Moon Talks of the Great Sui" was mistaken for what the Korean and Chinese bigwigs talked about within half a month. "If the youth is strong, the country will be strong, and the wisdom of the youth will be the wisdom of the country", "a century-old plan, education-oriented...... And so on, it should be the decision that half the moon talked about.
""Da Sui Half Moon Talk", what is it?" A middle-aged merchant stopped and looked at the sword-wielding guard next to the slave.
"The Great Sui Half Moon Talk" is the content of the conversation between the Holy Lord and the ministers of the court, and then recorded on it in the form of an article, which is closely related to the people, related to everyone, and everyone's descendants, and only costs ten yuan for one copy."
This "Half Moon Talk of the Great Sui" is the first work, and the bigwigs of the DPRK and China are all rushing to submit articles, and the content is extremely rich, with 32 pages, and ten cents is the price set by Yang Tong for the "Half Moon Talk of the Great Sui", which is not much for the urban people, and even ordinary people can afford it.
"You say that the articles in this book were written by the Holy Majesty and the ministers of the court?" The middle-aged businessman pointed to "The Half Moon Talk of the Great Sui", very moved.
"Exactly! "The Half Moon Talk of the Great Sui" is equivalent to Di Bao, which is the Shengshang's special creation of this publication in view of the fact that the people of the world suffer from taking words out of context, so that everyone can get the most true, accurate and authoritative news from it, so as not to suffer from false news. In a sense, "The Half Moon Talk of the Great Sui" represents the holy decree of the Holy Lord and the decision-making of the three provinces and ten ministries. ”
"The saint is wise, the saint's decision is too wise, I have suffered from fake news a few times, and I almost fell to the ground. Little brother, give me one, no, no, three. ”
The middle-aged businessman immediately took out the money. Every time the court promulgates a decree, they want to get first-hand information, but the source is too little, so they can only ask grandpa to sue grandma, but many times, break their heads to ask for fake news, and they lose money and even end up in prison.
Thirty dollars is a small amount of money to him. But if you buy real court decisions, it is simply the most cost-effective business in the world.
The middle-aged businessman Jia took the "Half Moon Talk of the Great Sui" handed over by the official officer, and the first thing to bear the brunt of it was naturally the title of the journal of the Dragon Flying Phoenix Dance, and the next was naturally the "Young Great Sui Talk" of His Majesty Emperor Shengwu.
This businessman is obviously also a literate person, and he respectfully reads it at the first time.
When he finished reading the text, a turbulent and cathartic feeling overflowed his mind, so he read it aloud, which also attracted people to stop and watch.
When he saw the classic paragraph, he was even more energetic and depressed: "Therefore, today's responsibility is not for others, but for my youth." The wisdom of the youth is the wisdom of the country, and the wealth of the youth is the wealth of the country; If the youth is strong, the country will be strong, and if the youth is independent, the country will be independent; The freedom of the youth is the freedom of the country; The progress of the youth leads to the progress of the country...... The red sun is rising, and its path is bright. The river flows out of the subterranean and flows into the ocean. ”
Reading this, Shang Jia's voice suddenly rose, and he said loudly and majestically: "It's beautiful, my young Da Sui, and I don't grow old with the sky!" I am a young man of the Great Sui, and I have no borders with the country! ”
At this moment, the people who stopped because of his performance felt goosebumps rise.
At this moment, the whole street was quiet, no one spoke anymore, just looked at this passionate businessman with a shocked face, nearly a thousand passers-by, nearly a thousand pairs of eyes, and a large piece of black pressing, giving people a very shocking feeling.
These ordinary people may not know much about the previous content, but they all understood the last few classic words, and their blood was surging!
Some articles are sometimes so powerful, and this article adapted from "Young China Says" is undoubtedly the best and most charming speech in the world, and it has a great resonance among the people of the Great Sui who have suffered from the war.
"'Beautiful, my young Sui, never old with the sky! I am a young man of the Great Sui, and I have no borders with the country! ’”
In the dead silence, the guard who sold the newspaper suddenly read aloud, and he needed to vent.
Then, the onlookers shouted in unison.
They also need catharsis.
"'Beautiful, my young Sui, never old with the sky! I am a young man of the Great Sui, and I have no borders with the country! ’”
"'Beautiful, my young Sui, never old with the sky! I am a young man of the Great Sui, and I have no borders with the country! ’”
“……”
The voices became more and more aligned, and in the end, they were all unified!
There are men, women, old and young!
This picture is even more shocking than the silence just now.
And the businessman who caused this sensation looked at it with a weak heart, for fear of being arrested by the city patrol guards for an illegal assembly, and quietly slipped away, but people didn't know his heart, but instead gave people a chivalrous demeanor of "brushing off their clothes and hiding their body and fame".
He ran to a corner, wiped his sweat, and continued to read chapter by chapter. When he saw an article written by Ling Jing, a scholar of the Ministry of Commerce, about green salt, the businessman who was engaged in the salt business became even more excited.
Salt was the top priority in any dynasty, on the one hand, it was related to the thousands of households under its rule, and on the other hand, it was closely related to the imperial court tax. The Great Sui suddenly had such a salt-producing place as the West Sea, and the impact on the salt-deficient Northwest was undoubtedly huge.
In particular, the article said that the Xihai Sea, the origin of 'green salt', has hundreds of inexhaustible and endless salt lakes, and has the convenience of the official road and the Yellow River, which is not only huge in output and convenient in transportation, but also very close to the two prefectures of Yongliang that lack salt, and is undoubtedly blessed with unique conditions compared to salt in other places.
However, the imperial court's policy of incorporating green salt into the government-run system undoubtedly caused those merchants who made huge profits from salt to gnash their teeth.
These salt merchants knew that the grain merchants had suffered a big loss of the supply and marketing cooperatives' parity grain, which led to the almost bankruptcy of some large grain merchants, and they were gloating before, but now, as soon as the green salt included in the parity system came out, it directly broke the salt merchants' monopoly on salt, and their days of profiteering were coming to an end.
But this salt merchant was cheering, because he did not have his own salt wells and salt lakes, and used to get a little bit from some big salt merchants at a high price, and then distribute it elsewhere, not to mention the meager profits, and he was also angry with people, and he was stuck at every turn.
Now, as soon as this green salt comes out, then these small salt merchants can be like those small grain merchants, they can directly purchase goods from the supply and marketing cooperatives managed by the Ministry of Commerce, and then sell them to other places at the price stipulated by the imperial court, although the profits are about the same, but at least they don't have to look at people's faces, let alone be controlled by others, and they can make money easily and happily.
At that moment, he no longer hesitated, immediately ran home, took out most of his savings and the business license issued by the Ministry of Commerce, and then asked people to expel the carriage and come to the Dongshi Municipal Office, intending to purchase salt bills.
This kind of voucher has been put into use in grain before, and grain merchants first buy grain stamps from the government, and then they can use the grain stamps to receive the corresponding amount of grain at local supply and marketing cooperatives, without having to travel long distances. In this way, each grain merchant can take as much as he needs nearby, which not only reduces the cost of transportation and storage, but also avoids the hoarding of grain merchants, and also allows grain merchants from competing with each other to prevent them from raising prices privately. As a result, food prices have dropped sharply, and it is the people of the world who will ultimately benefit.
This scheme is quite mature in operation, so it is also used in terms of table salt. Of course, to obtain this kind of bill businessmen, must have a business license issued by the Ministry of Commerce, which is convenient for the Ministry of Commerce to unify the supervision, if these businessmen maliciously increase the price, beyond the floating standard stipulated by the imperial court, the people can go to the government to report, if the report is accurate, the Ministry of Commerce will not only withdraw the business license, but also confiscate the illegal income of such businessmen, and the heavier will also be sentenced.
After he arrived at the city office, he saw the green salt displayed on the plate at a glance, these green salt itself is natural high-grade salt, coupled with the purification technology that Dasui is now implementing, not only the taste is good, but also the appearance is excellent, at a glance, he knows that it is high-grade salt, and he does not worry about not being able to sell it at all.
After tasting it, he did not hesitate to buy a salt ticket of 50,000 catties.
For a small salt merchant like him, not to mention that he can't get so much salt from the hands of a big salt merchant, even if he gets it, the other party wants you to take it away at one time, if it is so 50,000 catties, just transportation, storage, and moisture prevention is a big expense. Now doing business with the imperial court, these miscellaneous expenses will naturally be saved. And in order to open the market as soon as possible and let the people of the world benefit from it, Yang Tong also gave the 'distributors' enough profit margins, how can these small and medium-sized businessmen not be moved?
This is the advantage of doing business with the imperial court, which is not only profitable, but also convenient and safe, and you don't have to worry about overturning the car and boat, and losing all your money.
In fact, this bill is the imperial court is making empty gloves white wolf, first get the money of the merchants, use their money to make products, and then supply them to them. However, the credit system of the Great Sui Imperial Court is now harder than steel, and with this living signboard, these small and medium-sized businessmen are not afraid of their money being stolen.
In this way, the imperial court can use the money invested by small and medium-sized businessmen to engage in other things, and small and medium-sized businessmen can also get safe and convenient products and easily make money, and the common people can eat cheap salt and grain in a short period of time because of merchants all over the world.
The best of all three, no exaggeration.
Of course, there are also groups whose interests have been damaged, that is, large grain merchants and large salt merchants, who have hoarded a large number of products before, and their position is as stable as Mount Tai, and they ignore small and medium-sized distributors.
However, as soon as this method of the imperial court appeared, not only the products were better than theirs, the price was lower than theirs, but also the goods could be picked up nearby, and the small and medium-sized distributors were saved even the risk and the cost of transportation and storage, resulting in the goods of many large merchants being directly smashed in their hands. What to do? They can only lower the price, but now that there are better options, who cares about them? I had to sell it in my own store, in order to avoid being damp for a long time and losing my money, I gritted my teeth and lowered the price and engaged in a big sale.
。。。。。。
The actions of these large and small salt merchants have been verified in large and small grain merchants before, so they are not in Yang Tong's attention.
What he cares about now is the sales of his "Da Sui Half Moon Talk", because it is closely related to his opening of his eyes to the world.
When the "Holy ......" arrived in the afternoon, Ling Jing, who was personally in command and ready for battle, ran into the Liangyi Hall panting, saluted and said: "Shengshang, Luoyang and Daxing's "Da Sui Half Moon Talk" are all sold out!" ”
Daxing and Luoyang are the first "Da Sui Half Moon Talk" distribution place, the two city printing workshops worked overtime, each urgently printed 100,000 copies, Luoyang for the time being, and Daxing here 100,000 copies, Daxing as the center of Jingzhao County paved 70,000 copies, the other 30,000 copies were distributed to Beidi, Feng Yi, Fufeng, Shangluo counties and counties, did not expect to sell a clean in two hours.
"It's a real surprise." Yang Gongren was also very surprised.
"It's normal." Compared with everyone's excitement, Yang Tong seemed very calm and disagreed.
Although the news of the Great Sui is blocked, it does not mean that the people of the Great Sui are not eager for new news. And Daxing and Luoyang are the densely populated political, economic, and cultural centers of the Great Sui, and businessmen, scholars, restaurants, and Qinglou Chu Pavilions come and go from south to north.
The key is the content of "Half Moon Talks of the Great Sui", which was written by the emperor and the bigwigs of the court, which is the biggest selling point and gimmick, and this is the best advertisement and the top spokesperson of "Half Moon Talks of the Great Sui".
Not to mention anything else, just the effect of this advertisement, this publication has completely exploded.
In addition, it is the novel way of the publication itself, the low price, and the violent news of green salt.
All kinds of factors add up, and it's not strange if it doesn't sell out.
"It can be seen that the thirst of the people of my Great Sui for knowledge and new news, like a baby waiting to be fed, the Holy Lord, Weichen suggested that it be sealed, and it should be greatly sealed!" Kong Yingda said excitedly.
"Kong Shangshu is reasonable." Shang Shuzhong's servant Wei Yunqi bowed to Yang Tong, and also said: "Holy Lord, according to this posture, Luoyang and Daxing alone are in short supply, and if this is put in the whole world, it will be terrible." We can completely let the printing workshop free of their hands and feet, and a copy of "Half Moon Talks of the Great Sui" can be sold for half a month, and it is simply not enough to have three or four million copies. ”
"The workshops in Luoyang and Daxing have actually been printing, and now the layout has been arranged, just pop the printing, the speed will be faster and faster." Jiang Xingben said happily.
Yang Gongren didn't think so, he analyzed very rationally: "The saint is the supreme of the Great Sui, and his reputation is unparalleled in the world, and we are all central officials of the Great Sui, and our monarchs and ministers have a great impact on the world in every word and deed, and this half month has both the "Young Sui Said" written by the saint, as well as the articles written by us, it is normal to have this shocking effect, and it should not be a problem to sell three or four million copies as a whole." However, "The Half Moon Talk of the Great Sui" will be handed over to the people below to operate in the future, and the articles will also be written by other people, and when the people are accustomed to it, it will be quite remarkable that the whole country can sell seven or eight hundred thousand copies. ”
"The left servant is reasonable, the momentary popularity is not enough to judge the success or failure, and the data that can support the survival of the publication is not the sales of the storm, but the later renewal." Yang Tong looked at Ling Jing, who was in charge of statistics, and asked, "Has anyone started renewing it?" ”
"Yes!" Ling Jing took out a statistic and read: "There are less than 10,000 lists for a one-year renewal, 2,508 in Daxing City and 3,635 in Luoyang City. However, Weichen believes that this is due to the first day of release, and it should be added later. ”
Hearing this pitiful data, the ministers who clamored for printing were immediately speechless, although they also knew that there would be a renewal list, but this was really pitiful compared to the sales of 200,000 copies.
"Who are the people who renew?" Yang Tong asked again.
Ling Jing said: "It's all a restaurant inn, a Qinglou Chu Pavilion and the like. ”
Yang Tong nodded, the restaurant inn and the Qinglou Chuguan wine are generally the source of news, and from his personal experience, these occasions are indeed the major distributors of newspapers.
"The number of yamen, schools at all levels, and Taoist temples at all levels, as well as the slowly increasing renewal data, are the reference data for printing in the future." Yang Tong knew that the newspapers of later generations were mostly supported by advertising fees, and the advertising fees alone were soft, and the income of the newspaper itself was negligible. However, the official media is the media representing the mouthpiece of the imperial court, and the original intention of its establishment is to open up the people's wisdom and 'knowledge', so that the people of the Great Sui can learn more about the outside world.
"Whoa."
"This is the first issue, and it can be reprinted. Let's look at the data in the next issue. ”
"Whoa."