Chapter 012: Grading (Part II)
Because of his identity, he has a different approach from most time-travelers, and he doesn't plan to start with ordinary soap. Covering the low end from the high end is the way he has already made up his mind, and it is best to cover it directly from the top of the Ming Dynasty - the royal family.
According to his current thinking, high-end products can be divided into at least three classes: royalty, high-ranking officials and nobles, and the super-rich and powerful. Although Gao Pragmatic was not a businessman back then, he probably knew that the most basic thing about making a brand was a trademark.
However, according to his ideas, some products in the future need a "general trademark" to show the corporate image and corporate strength, and under it can be divided into different "sub-trademarks", then at least two trademarks are needed.
He had already thought of the main trademark, which was called "Jinghua", and any industry he drummed up in the future would be named "Jinghua". As for the three grades of soap sub-trademarks, after a simple thought, he decided to set this kind of product exclusively for the Ming royal family as "Yugong", the trademark is directly printed on the soap, the style is engraved with the words "Yugong", the edge of the soap is engraved on the window frame, and the corner of the window frame is painted with the pattern of the soap fragrance, such as the jasmine-scented soap is engraved with a jasmine flower on the side of the window frame, and so on.
This file, which focuses on high-ranking officials and nobles, is engraved with the words "Guoshi" in the cabinet body dedicated to the Hanlin Academy and the imperial examination; The main file of the rich and strong is engraved with the words "Yashi" in the grass. The two are like "royal tribute" grade soap, and the pattern of the sun-engraved window frame is routine.
As for who will write the inscription on it, it is natural to give full play to the advantages of identity - high arch! The dignified emperor and the cabinet scholar Mobao is directly on the soap, are you afraid that there is no force? Even if it is possible, it is better to let Gao Gong open his mouth and ask the emperor to write it himself...... As long as you can say that you can move the high arch opening, there will be no problem with the royal pen, and the only thing to worry about is that I don't know if Longqing Tianzi will write a small seal. After all, as we all know, because of Emperor Sejong Jiajing, this Longqing Emperor was a little late in studying back then.
It is naturally the best situation to have the emperor's imperial pen, although this batch of soap from the imperial tribute, others estimate that it is not needed, even if there is a holy ink treasure they can't see it, but it doesn't matter, it won't delay the high pragmatic brag - oh, it's advertising.
Taking a step back, it doesn't matter if you don't move Gao Gong to open this mouth, Gao Pragmatic can use enough resources - isn't it a piece of cake for Zhang Siwei, the uncle, to help his nephew write a few words? No matter how bad it is, there are many disciples under the high arches, which one is not from Hanlin Qinggui, who has been on the gold list, and it is not bad to write a word at will, at most, it is just a little more famous, and the force is only slightly reduced, although it has an impact, it is not a big problem - at least in the eyes of the people, these masters who have been on the gold list, they are all Wenqu stars!
Gao pragmatically proudly told his plan in front of his only three henchmen. Gao Xiaozhuang naturally didn't have to say it, he praised his eldest young master for his wisdom and change, with such a "foundation", as long as the soap is really as easy to use as the eldest young master said, it is strange if Luoyang paper is not expensive.
What the moon admires is similar to what Gao Xiaozhuang means, at most, it is not so direct. But after listening to the joy of listening to the qin, he seemed to think of something, and he stopped talking a little.
Gao Pragmatic was born as a secretary back then, and he was really a good hand at observing words and feelings, and he immediately found that listening to the piano seemed to be thoughtful, and he moved in his heart and said secretly: "Is there something wrong with my plan?" ”
Although he is also a person who has been a leader, but after all, it is just a town pattern, the level is not high, and he is a so-called "young cadre", and he has not yet developed the mentality and habit of being high and holding the moon with the stars, so he immediately asked: "Listen to the qin, if you have anything to say, you are all my most confidants, if you all refuse to tell the truth, who else can I ask?" ”
"The young master misunderstood." Tingqin shook her head and said, "It's not that the slave doesn't dare to say it, but I'm not sure if I'm right." ”
Gao pragmatic smiled: "You are thinking too much, yes is good, what does it matter?" Now is the time to brainstorm, but if you think of anything, just say it, let's take a closer look. ”
Tingqin was originally a little more introverted than her sister, and after hearing this, she mustered up the courage and said: "The young master is divided into three grades, and the slave and maid also think it is extremely suitable, but it is just ...... It's just that according to the division of the young master, the grade of 'imperial tribute' is not divided into men and women, but it is always the same: it is used in the palace. But under the two grades of 'Guoshi' and 'Yashi', as soon as I heard the name, I thought it was...... Well, it's used by some old and young masters. But as far as the slaves and maids know, such as pancreas, soaphorn and other things, in the big households, although most of the housekeepers are responsible for procurement, but in fact, the female dependents are more concerned, and even some special families - such as the lady's maiden home Puzhou Zhang family, these things are directly responsible for the old lady and the personal maid of the ladies of each room. ”
"So what?" Gao pragmatic frowned, he felt as if he heard something, but he was almost kicking the door, so he still looked confused.
The moon was applauded in surprise: "My sister is really thoughtful!" He turned his head to Gao Pragmatic and said: "Young Master, what you mean by listening to the qin is that the three levels of soap you designed are only for men, but you don't consider the women who care more about the quality of these things, you should at least list the women's special soaps corresponding to the 'national scholar' and 'elegant scholar' according to the principle of this grade design, and also have a nice name - women are more particular about these things than men." ”
"Oh!" Gao Pragmatic suddenly realized, and patted his head: "Yes, yes!" How did I forget this stubble! He felt that he was really having a brain convulsion, the soap advertisements before the crossing, except for children's soap, the rest of the adults used almost all of them to find a beautiful woman to fight, but I have never seen anything about getting a big man to play soap advertising! It's really stupid to be a traverser who boasts that his business acumen is hundreds of years ahead of the Ming Dynasty, and he actually forgot about this stubble.
"Listen to the piano, your opinion is very important, very necessary, this is a great achievement, you must be rewarded, and write down ten ...... No, write down the reward of twenty taels of silver, and wait for the soap to be rewarded after the results are made! ”
In this era, the reward of twenty taels of silver is definitely not stingy, at least as far as Gao Pragmatic knows, the price of Tingqin sold into Gaofu was less than twenty taels! Of course, Tingqin was relatively young when it was sold into Gaofu, and it was not the most valuable time period for a maid...... But in an era when the annual income of most skilled craftsmen was only more than twenty taels of silver, one suggestion to "sell" it was a full twenty taels, and it was sold to her own young master who had her "personal ownership", which was definitely beyond the imagination of the times. After all, according to the concept of people in this era, it is natural and natural to give your young master an idea, and even if the young master can reward a few big bucks, even if he is generous and arrogant, there is nothing unjustifiable if he doesn't even reward him. Therefore, as soon as Gao Shishi's words came out, admiring the moon, listening to the piano, and even Gao Xiaozhuang were stunned.
After listening to the qin for a while, he was so frightened that he waved his hand: "Young master, even if the slave maid's words are really useful, they are just foolish, where can they afford any reward." ”
Yueyue seemed to think of something, and hurriedly persuaded: "Young master, the slave maid and sister know that your majesty is benevolent, this is the blessing of our sisters, but such a generous reward is indeed ...... If something is wrong, please ask the young master to take back his life. ”
Gao pragmatically said: "I rewarded her because her words had a great effect on me, and the truth in it was already said just now, why is it not right?" ”
Yueyue said: "My sister was originally the person who listened to the young master, the young master has something, and when he asked about the two of us, it was already a lift, so I should think carefully and answer with all my heart." The young master felt that listening to the piano was reasonable, and a word of praise was enough...... Even if you give a reward, you have never seen such a large number of rewards. ”
Gao pragmatic laughed: "It is the people around you who should be better to you." There is always a difference between intimacy and intimacy, and this is the same everywhere. ”
Listening to the moon, he said with a straight face: "What the young master said is naturally reasonable, but Confucius once said, 'If you come to the village, you will respect'." It is precisely because of the young master's benevolence that my sister is just a useless woman, and she can also get the young master's cronies, and she feels that she has no way to repay her, and she can only abide by her duties and work hard, how dare she take the reward? Please also ask the young master to take back his life. ”
has put out Kong Lao Er, and he can't answer this casually, even in front of his personal maid - this is the Ming Dynasty.
Gao Pragmatic couldn't help but smile stiffly, thought for a while, and said: ""Saying" said: Reward, give meritorious. The book says: De Mao Mao official, merit Mao Mao reward. It can be seen that merit is rewarded, and the former sages thought so. Do you agree with that? ”
Of course, I can't say I disagree with this point, after all, I thought it was all "thought by the former sages", so I had to nod.
Gao Pragmatic laughed: ""Shenzi" said: Confucius said: 'There are Yu people who do not reward and do not punish, Xia Hou who rewards but does not punish, Yin people who punish but do not reward, and Zhou people who reward and punish. Punishment and prohibition also; Reward, make also. 'You two are always by my side, and I need you to do a lot of things on my behalf, how can I do it if I don't reward you?' And "Huainanzi" also said: The affairs of loyal ministers are also noble, not for gain; Accept officials according to their ability, and do not be greedy for lords. Whoever is able to accept it, do not give up. Listening to Qin's words, you may not think it's a big deal, but the reward is up to me, so you don't need to excuse yourself. ”
Although the Moon Appreciation and Listening to the Qin sisters can be regarded as having read, after all, they are only cultivated as maids, and when it comes to the "breadth" of what they have learned, they cannot be compared with Gao Shiji, the key training object of a scholarly family who has been carefully taught.
The two sisters saw that they really couldn't refuse, so they thanked them again and again and stopped shirking.
Gao Xiaozhuang next to him also quietly breathed a sigh of relief at this time. Although he is loyal, in his opinion, the matter is done, if the young master doesn't say reward, then he will be regarded as doing his duty, and there is nothing to say. But the young master has a reward, so naturally he can take it, and it is not a reward for deceiving the young master with lies if things are not done.
Gao Pragmatic peeked at Gao Xiaozhuang's face on the side, and was secretly proud in his heart: "Taigong Jinkui" said: Reward one person and a thousand people like it, reward it; Those who reward two people and ten thousand people are happy, reward them; Reward three people and three armies persuade them, reward them. Now although I am only rewarding Tingqin alone, this news will definitely spread, not to mention, at least in the current capital Gaofu, it will not take long for the people to know about it, and when the time comes, the name of their generosity will naturally spread. What will I do in the future, but I am afraid that people will not rush to do it and do it with their hearts? It's just a weakened version of the daughter buying horse bones, it's a good deal!