Chapter 688: To have technology is to do it for the sake of it

Compared with ordinary experiencers, a group of evaluators are also racking their brains to get first-hand test data.

However, the official experience stores of Haoyu Technology's major offline brands have never opened any priority channels for these evaluators, so they must queue up like ordinary experiencers to evaluate, and there is also a time limit.

This made a group of so-called evaluation experts complain, but there is no way, who made these products popular now, so in order to gain popularity, even if it is inconvenient, they have to come up with an evaluation as soon as possible.

With the successive outlets of these reviews, the popularity of these products has risen again, and they have even been at the top of the hot search list for several days.

In particular, some innovative products and technologies are ahead of their time, such as five-meter wireless remote charging technology that charges like WiFi, as well as transparent tablets, as well as this modular and splicable smart screen, and even smart AR sunglasses and gamepads.

Each product has attracted a large number of followers, and the topic has been raised not only in the tech and digital circles, but also in many circles. Even some mainstream media have reported on the topic of scientific and technological innovation leading social development.

For Wu Hao, such a continuous popularity is naturally what they want to see, because this is equivalent to free advertising.

Because of this popularity, their pre-sale orders have also risen in the past few days. Not only did the pre-sale soar to more than 2 million orders on the first day, but the pre-sales volume on the second day also reached more than 200 orders, and even approached 3 million orders on the third day. On the fourth day, it ushered in a blowout, reaching 3.5 million orders.

Such a hot pre-sale situation made the whole company full of joy, and Zhang Jun and the others were even more happy.

Especially Zhang Jun, although the weight loss has begun to show results, the flesh on his face has not decreased at all, and he smiles, like a Maitreya.

Even Wu Hao, in the face of such pre-sale results, had a smile on his face.

In the face of S star and corn products before, although he remained relatively calm, to be honest, he was still a little worried in his heart.

S stars are overseas, and corn are very strong opponents at home. This joint bag of inside and outside made many people shake their heads again and again. even thinks that Wu Hao will gradually lose their market position under such a bag, and more seriously, they may eventually collapse like the first few companies that make smart phones.

And such a strong pre-sale performance this time can be said to have laid a boost for them. It not only re-established the confidence of the employees in the company, but also showed their strength to the outside world.

To have technology is to be able to do what it does, which is something that companies that do marketing under the guise of technology cannot do.

Haoyu Technology is made by relying on technology, and it has always focused on technology first. Throughout their every launch and new product, it is built on new technology.

This point has also been deeply rooted in the hearts of the people, and even some technology enthusiasts said that Haoyu Technology's annual new product launch conference is definitely one of the few new product launches worth looking forward to every year, and it is also the most dry press conference.

Different from the general manufacturer press conference, a function is talked about for more than half an hour or even more than an hour. At the press conference of Haoyu Technology, only the key technical aspects were explained, and the others were basically passed quickly.

And new technologies account for a high proportion of new products, and each new product has its own uniqueness, rather than a matryoshka doll for the sake of marketing.

There are even so-called industry critics who ridicule Wu Hao for not knowing how to market, in their opinion, these technologies are enough to release several generations of products, so as to obtain higher profits.

In this regard, Wu Hao and the others just smiled. It seems that you will get higher revenue in that way, but it will lose the reputation of users. And that kind of fast-food product basically becomes electronic waste in half a year and a year. And good products can be used for a long time, just like fruits, fruit 4 and fruit 6 back then, and people still use them today.

Of course, the marketing methods of both sides are also different. These companies rely solely on selling products for marketing, and at most selling advertising. As for Wu Hao, they have formed an ecological chain to sell value-added services.

In fact, with the increasing number of users using Haoyu Technology's products, the scale of the entire ecological service chain is also getting larger and larger, and the output value of value-added services is also getting higher and higher.

Although it will not be as profitable in the short term as a new product, it is a long-term process. The intelligent voice assistant that was first released to them still brings them very rich revenue every month.

That's why Wu Hao and they have several technologies on one product, the purpose of which is to attract consumers to buy. As long as you buy, then you are a potential customer of our value-added services, and there will always be opportunities to purchase value-added services.

Generally speaking, the so-called value-added services are just some optimization functions superimposed on the general service.

For example, in the past, the voice of the intelligent voice assistant was full, and the basic service only had two voices for men and women to choose from, and this voice would not affect the use of the intelligent voice assistant.

As for value-added services, you can choose more voice types, such as sweet, crisp, soft, lovely, etc. in female voices. The male voice is thick and magnetic. There are also voices of different ages, such as the elderly, children and even virtual characters in some film and television dramas.

Users are free to choose to buy according to their preferences, and if you don't want to spend money, you can use regular sounds.

This is similar to the skins in the game, and the normal skins do not affect the game, but the good-looking skins look more comfortable. Of course, the skins in some games secretly add attributes to characters or props.

In general, users will not actively purchase these value-added services. So at this time, it is necessary to adopt a marketing strategy, and the easiest way is to give away experience services for free.

For example, the related value-added services in these products will generally be given away for free for one month to three months after purchase, so that users will also choose value-added services to use because they are free.

When the free period expires, users will feel very awkward when they return to the normal version, so they will choose to renew and use value-added services again.

I can't go back, this is the heartfelt voice of many users. Through Wu Hao's background monitoring data, it also shows that basically 85% of users will choose to pay for renewal after experiencing value-added services.

Among these 85% of users, about 80% of users choose to become long-term users of annual fees again in order to enjoy the discount of annual fees.

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