Chapter 747: Ratings Fiasco?!

is similar to previous moves, in terms of innovative programs, Xiangshui Satellite TV is more radical and bold than Shuchuan Satellite TV.

Because Shuchuan Satellite TV's "The Voice of Huaguo" only started at half past eight, and Xiangshui Satellite TV directly put a documentary program like "A Bite of China" on the broadcast at half past seven after the news broadcast, which obviously attaches great importance to it.

Of course, there is also the influence of "The Voice of China" being so popular that it can't be done, and Xiangshui Satellite TV, which has spent a lot of money, naturally hopes that "A Bite of Huaguo" can also be equally popular.

Hearing that Xiangshui Satellite TV actually spent a huge amount of money of 2 million per episode to buy a documentary program of Xiaoniao.com, and it was a food program that was not elegant, many brother satellite TV joked one after another, claiming that Xiangshui Satellite TV had made a big mistake and would definitely lose all its money.

This seems to be the case, because in the past week, Xiangshui Satellite TV has edited several short films and broadcast them as a preview of the program, but they have not attracted too many repercussions.

Many interviewed viewers said that there are too many food programs, and it seems that "A Bite of China" is nothing special.

At the program advertising bidding meeting a few days ago, the first six episodes, that is, the broadcast volume of a month, were actually only bought by seven or eight companies, and Zuihou only shot an average price of 80,000 per 15 seconds, which set the lowest record on the prime time of Xiangshui Satellite TV at half past seven in the evening.

That's right.

The two companies that filmed the advertisements are Fairy Company and Weibo Company, which are the same as the first issue of "The Voice of China".

Chi Shan Gao, the director of Shuchuan Satellite TV, after hearing the news, breathed a sigh of relief that he didn't have to be the wronged boss, and gloated by the way: Do you really think you can do anything? Planted this time, right?

Half past seven in the evening.

Once CCTV's news broadcast ended, the first episode of "A Bite of China" was officially unveiled.

It was broadcast at the same time as Xiangshui Satellite TV. Naturally, it's a video of Little Bird.com's website.

The first episode is titled "Nature's Gift".

Starting from the completely different natural environments in China, the film crew tells how nature gives people in each place food to live on according to the geographical and mountainous environment, and how people in each place get along with nature and obtain food in various ways.

Inside the TV lens. Under the changes in the mountains and regions, the natural food that grows in various places is displayed in front of people's eyes, and the hardships, joys, and devotion of obtaining food are also transmitted to the hearts of people watching television.

The subjects chosen to tell the story are all just ordinary people, and they only tell about their ordinary ways and processes of obtaining food, but they are not talking about a single person. Instead, it was brought into their families, telling the story of father and son, mother and daughter...... After waiting for the family's story, the whole vein of food comes out.

A 50-minute program sounds like a long time, but it's not long either.

After the first episode was broadcast, in the director's room of Xiangshui Satellite TV, after the TV was turned off, it was quiet and quiet.

"I think this time I've really looked away." A well-dressed man. Sighing and saying, "The rating is 6% for the first 15 minutes and 4% for the 30 minutes." I'm afraid that the average Zuihou will not reach 5%! ”

The average rating of a program can be 5%, which is actually not too bad.

The problem is that this is the most concerned local TV station in China, and the time period is the most golden, with an average of less than 8%, it is considered a failure, not to mention spending so much money and signing a huge contract of 2 million for each of the 30 episodes!

Speaking of looking away. Everyone's eyes turned to a bald middle-aged man.

His face was also scornful, and he was very embarrassed.

This is Yao Pingyuan, the deputy director who eagerly signed a contract with Xiaoniao.com.

After a moment of silence, he stood up with a blushing face: "I'm sorry, Director, everyone. It's my fault......"

The fat middle-aged man sitting on the Taishi chair smiled slightly: "Pingyuan, don't blame yourself too much, after all, this decision was made by everyone...... Besides, don't you think that compared to the first time you saw this film, this time it seems to be better? ”

It was Nangong Yin, the director of Xiangshui Satellite TV, who spoke, and it was he who single-handedly created the glory of Xiangshui Satellite TV.

Hearing that the director had lifted the siege, there were originally two deputy directors who wanted to speak, so they swallowed back the accusation, but they did not agree with the director's words.

"Jingle Bell~~"

A mobile phone rang, and a middle-aged woman immediately picked up the phone.

Surprisingly, no one scolded her.

"Hmm...... Well? How much? ……”

The woman's calm eyes suddenly changed, and when she put down the phone, a smile appeared on her face.

Seeing her appearance, Yao Pingyuan suddenly had a trace of expectation: "Director Qu, what are the final ratings?" ”

"15%, on average, 9%" Director Qu smiled slightly: "Congratulations, Director Yao, we didn't fail this time!" ”

"Haha......" Yao Pingyuan clenched his fists and roared in a low voice: "Okay! Good! ”

8% is a dividing line, as long as it can be higher than 8%, then it proves that it is successful, at least it will not be blamed.

"Strange, why did it suddenly soar so much? Could it be wrong? The well-dressed man wondered.

"I also think it's strange, but I've confirmed that this is data from Nielsen, and there will be no mistake." Director Qu shrugged and said, "Maybe it's the same as what the director said, but after seeing it, everyone found out its benefits." ”

"That's all I can think about." The well-dressed man bowed his head.

"Don't let your guard down, because the first episode is the most attractive, and in case the next few episodes drop sharply, you still have to consider changing the broadcast time to vacate this prime time slot." A deputy director said righteously.

"Well, Xiao Xu is right." This time, Nangong Yin did not protect Yao Pingyuan, and said lightly: "With three episodes as the limit, if the average rating reaches 9%, then broadcast it, otherwise it will be withdrawn until ten o'clock in the evening." ”

Listening to the director's decision, Yao Pingyuan's face suddenly became very lost.

It's not just that the TV broadcast isn't as good as expected, but the online response is not as good as it should be.

By the end of the first episode, the total number of viewers was only 450,000, which was less than one-third of the original first issue of "The Voice of China".

The comments at the bottom are also mixed, those who like it like it very much, and those who don't like it directly say that it is rubbish.

As soon as the information on the two sides is summarized, such as Dragon TV, Shuchuan Satellite TV, these TV stations, while gloating, they are secretly glad: the documentary really has no good market, fortunately I didn't buy it, fortunately, it was Xiangshui Satellite TV who grabbed it! Deserve!! (To be continued......)