Chapter Ninety-Eight: Branding
As a delivery man, he has seen too many merchants, and Li Chengqian really understands this kind of businessman mentality very well.
What does it mean to not be able to withstand the pressure above? It's true that you can't make money yourself.
Many stores, when they first opened, they were of high quality and low price, and the quantity was full, but after the fire, the quality of the goods would always be reduced due to the excuse of operation. It's all quite miserable, but the actual reason is that they want to make more money. Otherwise, why is there such a big gap between the actual products in the store and the online takeaways?
Zhao Yongsheng was the same, from his crying expression, Li Chengqian saw more of the greed of this old bastard. Otherwise, he would have had a frightened expression.
Zhao Yongsheng, who was exposed, couldn't help but rub his eyes, and then said aggrievedly: "Your Highness, think about it, if Yongsheng Distillery closes, won't your income be damaged!" How can we say it now, it's also a relationship of both prosperity and loss, isn't it? ”
Seeing that Zhao Yongsheng no longer knew his feelings and began to move reason, Li Chengqian still shook his head: "You came just in time today, Gu will not return to Chang'an for the time being in the past two days, since you are here, I will save Gu to find you." ”
After speaking, Li Chengqian looked at the surrounding guards, and said to Zhao Yongsheng: "Lone told you to stop brewing because in a year, there will be a big locust plague, and people will not have food at that time. ”
"Huh?"
Zhao Yongsheng's eyes widened, and he also lowered his voice and said, "Your Highness, how do you know?" ”
Li Chengqian said leisurely: "You don't care how Gu knows, Gu will ask you a word, do you want Yongsheng Distillery to take root in Chang'an and become the most famous brand in Datang?" ”
Zhao Yongsheng asked puzzledly: "Your Highness, what does brand mean?" ”
Looking at the confused Zhao Yongsheng, Li Chengqian knew that the concept of the brand was still too advanced for now.
Leaning in the direction of the carriage, Li Chengqian patted his side and motioned for Zhao Yongsheng to sit up as well.
Zhao Yongsheng didn't even dare to scream, but leaned on the carriage, leaning on the carriage to listen to the prince's explanation.
With a long sigh of relief, Li Chengqian said: "The so-called brand is the impression. Lone asks you, your current winery is only for Chang'an, if your business is done all over Datang, what will it be like? ”
Zhao Yongsheng tried to think about it for a while, but quickly wiped his saliva. If you really do all the wine business in Datang, it is not a rich country, and it is certain that there will be no worries for several generations.
"Your Highness, don't bully the old man for not knowing how to do business. Wine is not easy to transport, how to do it all over Datang? ”
Li Chengqian hated iron and said: "Are you going to let your winery settle in Chang'an?" Do you understand the branch, you can open a branch! Okay, Lone probably knows your business level, you shut up now and listen to Lone! ”
Zhao Yongsheng immediately closed his mouth.
Taking a deep breath, Li Chengqian said, "Who stipulates that a winery must be opened in one place?" You can open a No. 2 winery in Luoyang and a No. 3 winery in Xiangyang! ”
"But if you want to open a branch, you have to start from scratch, so why should the local people recognize that your wine is a good thing? Naturally, it depends on the power of the brand. You have to let everyone know that the wine in your Yongsheng Distillery is not only high-proof, but also of guaranteed quality. But how will this reputation spread? Not on your own? ”
Zhao Yongsheng forgot the prohibition of not speaking, and said in confusion: "Your Highness, spread your reputation? How to spread? ”
Li Chengqian whispered: "Naturally, I took the opportunity of the locust plague!" You believe in loneliness, there will definitely be a big locust plague in a year, this year, you produce less high-grade wine, and use the previous profits and accumulated money to save more food. When the plague of locusts arises, you scatter some food, and you will not spread your reputation! ”
Zhao Yongsheng was not as enthusiastic as Li Chengqian imagined, but said in horror: "Your Highness, not to mention whether the locust plague is true or false, even buying grain and bulk grain is not something that villains dare to do!" Hoarding grain is no different from rebellion, and loose grain is a great crime to invite people to buy people's hearts. Little Lao'er's cheap life can't afford such a crime! ”
Li Chengqian slapped Zhao Yongsheng's head on the ground: "Stupid! Stupid! Who made you guilty? Hoarding grain, bulk grain, that's what you can do? These are all made by Lonely, understand? You are the one who does these things, but it is the meaning that originates from loneliness. In the process, all you can get is fame. As for the locust plague, if you don't believe it, let's make an agreement that there will definitely be a locust plague this year, and there will definitely be no heavy snow this winter. If these two things don't happen, how about Lone quit his part and give you Fang Zi completely? ”
Zhao Yongsheng couldn't help but rub his fingers, what the prince said was indeed fantastical, and it was hard to believe. However, if we take 10,000 steps back, what if the locust plague does not arise? What if all the family wealth is lost? got the prince's prescription, and he was still able to quickly gather his family wealth.
Zhao Yongsheng, my heart is moved....
Patting Zhao Yongsheng's shoulder, Li Chengqian said indifferently: "Xin Gu, can Lone still pit you?" Just do what Lone says. In addition, after you go back, call Li Dahai, and Gu still has something to explain to him. ”
Zhao Yongsheng was still rubbing his fingers, and after finally making up his mind, he gritted his teeth and said: "Cheng, this time the little one will believe in the prince once!" Are you sure that if the locust plague does not arise? The recipe is small? ”
Li Chengqian smiled slightly: "Will Lone lie to you?" If you don't believe you, call a few merchants, or even a housekeeper, as a witness! ”
What Zhao Yongsheng was thinking, Li Chengqian naturally knew. This bastard covets the ownership of the other son, but he is afraid that he will be subject to the prestige of the prince at that time, resulting in a complete loss.
To deal with a greedy person, it is natural to promise enough conditions for him to be greedy. For this reason, Li Chengqian did not hesitate to take out the ownership of Fang Zi as a temptation.
Seeing that the prince said so, Zhao Yongsheng hurriedly said: "No, no, I can still trust the prince in the future." Then, the little old man will retire, and he will notify Li Dahai to come over today. ”
Li Chengqian nodded, watching Zhao Yongsheng limp away.
Whether it is the reserve of grain or meat, it is not something that he, the prince, can directly operate.
At this time, the role of Zhao Yongsheng and Li Dahai appeared.
age, and the height of the East Palace wall, lead him to do whatever he wants, he needs help from the outside world.
There is only so much that can be done, in the face of unknown disasters, Li Chengqian really doesn't know what else he can do.
Everything, probably can only be left to fate. Hopefully, what he does will not be a send-off, but the icing on the cake.