Although Guo Dan had promised to help Xu Jirong set up a studio first, he didn't go right away, and he still had to make some preparations, because he really planned to play soy sauce in advance.

But now that the other party is menacing, and it is here to kill them, he must take it seriously. For several days in a row, he was at Chen Fangyuan's side, mainly to understand the brewing and sales model of today's liquor, and to teach Cao Xiaodong some ways to collect information, how to collect, how to summarize, and how to identify.

At the same time, he is also waiting for the other party to make a move, the other party does not make a move, and he has no bottom in his heart, although he has experience and knowledge beyond this era, but he does not belong to this era, it can also be said that he is fighting away, and Liu Zongcheng has a home advantage.

Today, Liu Zongcheng, who has not appeared for a long time, has now appeared in the tooth shop again, which makes their teeth sweep away the decline of the past and boost their morale.

"What's going on over there at the Kou family?"

Liu Zongcheng sat down slowly and asked Liu Chengbian on the side.

Liu Chengbian said: "They didn't do much, but Guo Dan went to the Earl's Mansion in the past two days. ”

"Guo Dan?"

Liu Zongcheng frowned slightly.

Liu Cheng hurriedly explained: "It was because of the relationship between the little uncle and Guo Dan that Xing'an Bo handed over this transaction to the Kou family. ”

Liu Zongcheng nodded slightly, but did not say anything more.

Liu Chengbian secretly glanced at Liu Zongcheng and said, "Grandpa, there is something that my grandson has never understood. ”

Liu Zongcheng smiled: "You want to know why I want to release the news in advance, instead of catching them off guard." ”

Liu Chengbian was embarrassed and said: "I really can't hide anything from my grandfather." ”

Liu Zongcheng said: "This time we want to win with strength, so we want to create a kind of Taishan egg-crushing momentum, to everyone know, we are sure to win this time, but this is not to scare the Kou family or Xing'anbo, but to win the confidence of customers and the six major wineries in us, in this way, we will get twice the result with half the effort, playing those small means, there is not much meaning, and, until now, the initiative is always in our hands, the difference will not be very big." ”

Liu Chengbian pondered for a while, then nodded and said, "Grandson understands." ”

At this moment, Fu Si suddenly walked in and said, "Master, the proprietors of the major restaurants have already arrived." ”

.....．

Three days later.

"Slow, slow, a little more to the left......."

The shopkeeper of the Golden Jade Building stood in front of the gate, tilted his head, and instructed the three men to hang a plaque on the eaves of the second floor.

Zhou Feng stood aside, raised his head slightly, and looked expressionlessly.

"Yo, Zhou Yuanwai, you are going to change the plaque!"

A regular customer happened to be passing by and couldn't help but come up and ask.

Zhou Feng just smiled and nodded.

The regular customer looked up, suddenly blinked, looked at it intently, and suddenly showed a look of surprise: "Wine? He said to Zhou Feng again: "Outside, your surname is Zhou, why is there an extra word 'wine' on this plaque?" ”

I saw that there was a big seal on the side of the three big characters of Jinyulou, and there was a big seal on the side of the word "wine".

Zhou Feng smiled, and the shopkeeper came over and said: "Liu Gongzi doesn't know, now we have established a wine alliance in twenty-one big restaurants in Beijing, and in the future, no matter which restaurant we distribute the rebate coupons, as long as you go to the restaurant with the word 'wine', you can use it." ”

"Really? That's a good thing! Liu Gongzi said happily.

Zhou Feng half-jokingly said: "I always thought that Liu Gongzi couldn't look down on any other restaurant except for my Jinyulou." ”

Liu Gongzi was stunned for a moment, and said haha: "Sometimes it is convenient to be far and near, and the staff will not care." ”

The shopkeeper said again: "Liu Gongzi, there will be many discounts in the restaurant of our wine alliance in the past three days, you can come!" ”

"Definitely come."

That Liu Gongzi smiled and said: "Such a big matter, there must be a lot to talk about, how can I not come, wait, I will go back and change my clothes first." ”

After Liu Gongzi left, the shopkeeper suddenly asked Zhou Feng, "Master, you don't seem to be very happy?" ”

Zhou Feng smiled bitterly: "I founded the Golden Jade Building, and I don't want anyone to get involved with my Golden Jade Building." ”

The shopkeeper was even more curious: "Then why did the master agree to the Liu family's suggestion?" ”

Zhou Feng sighed helplessly: "Now that the Liu family has the wine of the six major wineries in their hands, can I refuse?" Alas... That old man Liu's methods are really the same as back then! ”

.....．

Today, the entire restaurant industry is suddenly unprecedentedly lively, and the big restaurants are overcrowded, even the wine shops and foot shops have become extremely lively.

It seems that everyone in the capital is squatting in this restaurant.

People who have just entered Beijing do not know why, thinking that they have encountered a unique festival in Beijing, and when they ask, they will know that this is not the case.

The reason is that a wine alliance was established in the capital.

In order to celebrate, the major restaurants in Beijing have launched some preferential activities, but only so, there will not be such a grand occasion, those who go to the big restaurant will not care about these preferential activities, they do not lack this money, the key is the matter itself, which has aroused everyone's interest, they are in a hurry to go to the restaurant, the purpose is to discuss this matter.

In fact, before this, when the six major wineries hired the Liu family to help them run the winery, they had already attracted everyone's attention, and everyone knew that the Liu family was going to unite the six major wineries to deal with the Kou family and Xing'anbo's winery.

There have been no major events in the past two years, it is too peaceful, Brother Gongzi's life is so boring, and now that this has happened, everyone has been fighting with chicken blood, and they are looking forward to it, and this matter is also closely related to them, first of all, behind the teeth on both sides are earls, ministers, and famous families, in essence, people of their class are fighting, not a fight between two businessmen. Secondly, wine was very important in the Ming Dynasty, and no one could do without wine.

In the past few days, things have been fermenting, waiting for the Liu family to make a move, and they are even waiting a little impatiently.

That's why it's so pompous.

As a competitor, the Kou family naturally received the news as soon as possible, and the lobby was silent, and Kou Shouxin, Kou Zhuansha, and Kou Yi were all worried.

And Guo Dan is trying hard to make himself sad, but he is thinking in his heart, this Liu Zongcheng is really worthy of his reputation, much stronger than Liu Chengbian, but... That's what makes it interesting.

After half a loud sound, two flames suddenly burst out of Kou Shouxin's eyes, and he gritted his teeth and said: "This Liu family is really ruthless, they are going to kill them all!" ”

Kou Yi also came back to his senses and said anxiously: "Master, if it goes on like this, I'm afraid that in less than a day, the wine of Xing'anbo Winery will not be sold." ”

It sounds incredible that the biggest winery on the market could not sell wine in one day, but it is not alarmist either.

Liu Zongcheng's trick is actually very simple, that is, to control the channel and control the terminal sales.

He first used Xing'anbo to hire the Kou family to persuade the six major wineries to deal with Xing'anbo together, the reason is very simple, the original Xing'anbo's winery has the largest share in the market, and now he has to go further, the market is so big, they want to enter, you have to retreat, and you alone against Xing'anbo, you can't win, only by uniting together, can you fight against it.

Then he took the wine of the six major wineries and threatened the big restaurants in the capital, demanding that they hand over the right to sell the wine, and the Liu family would formulate a unified sales plan.

You must know that the Liu family not only holds the wine of the six major wineries, but also controls some channels of the Jiangnan wine market, because among the teeth shops in the capital, only the Liu family has branches in Nanjing, Suzhou, and other places where wine is produced, which is why the Kou family felt that there was no need to fight for this deal, because in terms of channels, the Kou family could not compare with the Liu family.

This is also why the Liu family wants to use channels to deal with the Kou family, simply put, it is to attack its own strengths and attack its shortcomings.

Of course, if it's just a threat, it may not be successful, and the wine profit is also the bulk of the restaurant, and if you sell wine in my restaurant, then what do we earn.

Therefore, Liu Zongcheng also gave them a lot of benefits, he just took the right to sell, but the profit from the restaurant is a lot, and the price of the wine has not dropped, how much you sell in your restaurant, you still get how much, not only that, the consumption of the rebate coupon is all borne by the Liu family, and the profit of the restaurant is higher than before.

Since Guo Dan came out with the rebate coupon, it quickly became popular in the restaurant industry, but the rebate coupon of each restaurant can only be used in its own restaurant, however, Liu Zongcheng now controls all the wine in his hands, as long as the rebate coupon is limited to wine, then it can be used in all the restaurants of the wine alliance, and the rebate coupon no longer belongs to which restaurant, but belongs to the Liu family.

In addition, Liu Zongcheng also launched a reward mechanism, the bartender sold a lot of wine, and he also gave a reward, similar to the salesman of later generations, but it is not that he has advanced consciousness, but that today's tooth shop itself operates like this, and the tooth man makes a deal, and he gets two points of profit, and the tooth line gets one point of profit.

He introduced this incentive system with the simple purpose of controlling the sales staff of the restaurant.

In this way, he is tantamount to controlling the wine, the restaurant, and the wine salesperson.

He never said that he was not allowed to sell other people's wine, but under this plan, if other people's wine did not get his nod, it would definitely not be sold, because whether it was a rebate coupon or a reward system, it was only used for the wine of the six major wineries.

Even if Xu Menghui came to the door, he didn't know what to say, the six major wineries hired the Liu family, and of course the Liu family had to serve their employers.

Although the Liu family has paid the rebate coupon, and has to give a bonus, which is a little higher than the previous cost, but this has greatly promoted the consumption of wine, as well as seizing more markets.

There will be gains and losses.

On the losing side, the winery of the natural Xingamber winery.

The wine of Xing'anbo Winery was originally sold to these big restaurants, and the wine from the winery was still more expensive, and the result was predictable.

Just when they were at a loss, Xu Chun suddenly arrived, saying that Xu Jirong invited Guo Dan to the mansion to negotiate.

"What should I do?"

Guo Dan panicked and said, "The little uncle must be here to ask for advice, how should I answer him?" ”

Kou Shouxin frowned, at this moment, how could he do it.

Kou Zhuansha glanced at Guo Dan and said lightly: "Husband said that this thing has just happened, and we are also trying to find a way to deal with it." ”

Guo Dan sneered: "Then I won't go, just let Xu Chun bring a word." ”

Kou Shouxin puffed out his eyes and said: "How can this be done, it's been like this, and you still want to be lazy." ”

Guo Dan cried and said with a sad face: "The little son-in-law is not lazy, but... It's that the son-in-law is afraid that the little uncle will be mad. ”

Kou Shouxin frowned, feeling that this seemed to be a little inauthentic, from the very beginning of the cooperation, until now, they have not made any action at all, this is really unreasonable, it is likely to be scolded, so he said: "Virtuous son-in-law, the little uncle values you so much, it is up to you to talk to the little uncle, that is the most suitable, if it is someone else, it ......." ”

The implication is that if someone else goes, it may be even worse.

Well, for the sake of you calling out "virtuous son-in-law", then I'll help you run this trip. Guo Dan nodded and said, "The son-in-law knows." ”

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