To be honest, Chen Xiao was still quite apprehensive, he didn't think that the reality would really be like those novels written in time-travel, where the people drank the protagonist's wine and said that it was mellow and beautiful.........

You must know that ancient people were used to drinking more than ten degrees of wine, just like most people are used to drinking beer, and suddenly the whole liquor may not be liked.

Looking at the large vat of liquor in front of him, Chen Xiao came up with a way.

That's advertising.

Normal advertising, saying that this is a spirit, mellow and beautiful or something, will inevitably have a bad effect.

If you want everyone to drink, you have to go off the rails and use marketing methods.

Since the guests were accustomed to drinking low-alcohol wine, Chen Xiao used this to stimulate them.

For example, if you drink a jar of rice wine, you don't necessarily get drunk. And Chen Xiao's wine, it is definitely impossible for anyone to drink a jar.

Maybe, you'll be drunk and unconscious after a bowl of belly.

Therefore, Chen Xiao personally wrote a sign, saying:

"When you enter the store with a jar of wine, you can still stand and walk without taking a penny."

Write the brand well, Chen Xiao smiled, isn't this a good sales method?

At that time, people passing by will definitely not be convinced when they see this brand, and they all feel that they can drink a jar, anyway, they don't need money to drink a jar.

Isn't it that business is coming?

Chen Xiao praised his business acumen and continued to make wine.

The fat man had already renovated the restaurant at this time, and according to Chen Xiao's meaning, he named it "the most ruthless restaurant in the imperial capital"!

Chen Xiao explained: "Our wine is the strongest and the most ruthless, so it's called this." ”

In fact, I was thinking in my heart: I want to become the most ruthless restaurant to make money......

Two days later, a few juniors and chefs were recruited, and the restaurant opened, and the original Qinglou has become the most ruthless restaurant in the imperial capital today.

On the opening day, many people watched, and when they saw the signboard that read, "Enter the store with a jar of wine, and you can stand and walk without taking a penny." Suddenly, many people laughed.

In this era, a child's belly is big enough that a jar of wine can be eaten, so many people think that the owner of this restaurant is a fool.

In other words, if everyone can drink a jar without getting drunk, isn't that equivalent to ...... Gratis?

Thinking of this, many men went in, and some women dared to come in and give it a try.

There is no other reason, just a jar of wine, no problem.

Seeing so many people coming in at the opening, Chen Xiao smiled.

The fat man cried: "As soon as your advertisement comes out, we will lose a lot today......"

"Really?" Chen Xiao smiled: "Wait and see, I made a lot of money today." ”

After the guests were full, Chen Xiao spoke: "Serve the wine ......"

With a jar of wine in his hand, Chen Xiao reminded: "Everyone, objectively, this wine is several times stronger than what you usually drink, and the degree is three or four times higher, so everyone does what they can." ”

Suddenly, a big man was unconvinced: "I don't believe how strong it can be, boss, if you can go out without getting drunk after drinking a jar, you won't charge money?" ”

Chen Xiao smiled: "It's true, the premise is that you can't get drunk after drinking!" ”

The big man laughed, then stood up with the jar and poured it into his mouth.

That's really a bit of a feeling of pulling out the mountains and covering the world.

But after a few sips of wine poured in, the big man's face changed, and he immediately stopped pouring the wine, and then inhaled in his mouth, and his face turned red, because the wine was too strong, and because he was ashamed:

"What a strong wine...... Spicy mouth...... Oh, how did this wine come out so clear as water? Oops, this wine...... Where is it for mortals to drink? ”

It's not that the wine is good, it's just that the wine is too strong.

Other people were also unconvinced when they saw this, but as soon as the wine was in their mouths, they were shocked.

Almost no one dared to take a big sip, but after a few sips, because the taste was heavier than rice wine and clear as water, everyone thought that it was a good sake.

As a result, none of the first guests could drink half a jar.

Therefore, one by one, they could only give money for the wine and take the rest of the wine home and drink it slowly.

Chen Xiao's wine, because it is purer and requires more grain, is more expensive than ordinary wine, which is two hundred wen and one jar, one tael of silver and five jars, and one jar and one catty.

You must know that ordinary wine is only ten to thirty wen a catty.

But Chen Xiao's wine is worth three jars, and it is so strong, clear as water, it is something that everyone has never drunk, and it is sold as a luxury product, and the price is very reasonable.

So, in the next few days, Chen Xiao invited someone to increase the efficiency of winemaking.

There are more and more customers coming to the restaurant every day, and the news spreads that there is the strongest wine here, and you can still stand after drinking a jar, so you don't need money, so more and more people come.

But none of them could finish a jar of wine.

The more this is the case, the more people are unconvinced and want to try.

After a few days, a few hundred jars a day is not enough, and it has reached thousands of altars a day, and everyone has to queue up to drink.

The income is two hundred taels a day, and it is six thousand taels a month.

This restaurant was only 10,000 taels when I bought it, and Chen Xiao knew that he had made a lot of money......

And the fat man has been red-eyed these days, recruiting people to make wine, selling hard, and keeping the restaurant in order.

The business has been on the right track, so Chen Xiao bought a lot of grapes and began to make wine, preparing to develop the women's market.

Long Jiuling became the spokesperson of wine, and said to the women in the restaurant with the wine:

"Drink more wine to maintain beauty, I ...... because I drink wine"

Before she could finish speaking, a group of women went crazy to buy wine, because they also wanted to be as beautiful as Long Jiuling......

Business is getting better and better, Chen Xiao almost forgot that he came to take the imperial examination, and the days of the imperial examination are only a few days.

……

In the palace, the emperor frowned: "Jiu'er is selling...... Wine? What kind of wine is wine? No, bastard thing, he Chen Xiao asked the dignified princess of the Dragon Kingdom to sell him wine? ”

The commander of the Praetorian Guard had a bitter face: "Your Majesty, the Ninth Princess is very happy......"

"Uh......" The emperor's anger disappeared all of a sudden.

He rubbed his forehead: "It's good to be happy...... It's good to be happy...... By the way, isn't he Chen Xiao here to take the imperial examination? If you don't study well, how can you sell alcohol? It's really not a good job, a typical loser second ancestor! ”

The Janissary Commander swallowed and said, "Your Majesty...... The business is very good, earning a few hundred taels a day......"

"What?" The emperor was slapped in the face and shocked: "Now the restaurants are so profitable?" ”

"It is said that no one can drink a pound of Chen Xiao's wine, and the signboard says that you don't want to drink a pound without getting drunk, and you don't need money, but so far, no one can not give ......money," said the commander of the Praetorian Guard.

"Huh? And what's going on? This wine ...... So powerful? ”

Inexplicably, he loved wine, his heart was itching, and after thinking for a while, he saw that it was getting dark, and said:

"Don't alarm anyone, you follow me for a private visit, go to the most ruthless restaurant in the imperial capital, I miss Jiu'er, take a look at her, by the way, I will meet Chen Xiao, this kid...... And some drinks by the way......"

The Janissary Commander thought to himself: Drinking is the point, right?

Of course, he didn't dare to say!