Wildfox International's negotiation team finally went back with the newly signed contract.

The 230 million was cut down by them to only 220 million, which can be regarded as a breath of relief and contentment.

Of course, the most important thing for them is to sign Han Lan and the ten-year co-branded sneaker agreement reached with Han Lan. This means that even if the contract expires and is not renewed after a year, they can still indirectly use Han Lan's celebrity effect. But the premise is that Han Lan has been popular for ten years.

Wild Fox didn't expect him to be popular for ten years at all, anyway, it was mainly to open up the Western market, as long as the co-branded model became popular, other products of their company could also be promoted by the way.

After the signing of the contract between the two parties, Tomahawk Entertainment also began to prepare for the filming of the advertising MV of "The Fox", and there is still more than half a month to be the most important holiday Christmas in the West, they need to produce the MV before this, and hype up the popularity of the Wild Fox brand a few days in advance, and then Wild Fox will launch some new products on Christmas Day.

This also includes Han Lan's co-branded sneakers.

Yes, this thing has actually been designed, and if they fail to sign Han Lan, they will also start a backup plan and find other stars to co-brand.

Now I only need to make some slight modifications according to Han Lan's opinions and characteristics, and I should rush to send it to Han Lan in the next few days, so that he can wear it and shoot the MV.

Then a batch of Christmas words will be launched, and the number will not be too much, not to engage in hunger marketing for the sake of "scarce and expensive", the main reason is that the time is too fast and the production capacity cannot keep up.

Moreover, I am not sure whether it will be welcomed by the market, so I dare not produce too much for the time being.

Although it is mainly to open up the Western market, there is no need to choose the MV shooting location in Western Europe, there are places in China where you can shoot.

In the end, the crew chose a forest in the far north to shoot, mainly considering that there is a snow scene, and the effect of MV shooting will be more in line with the style of Christmas in the West.

The MV doesn't have any particularly complicated plots, the opening scene is a group of people dressed up as various animals having a party in the forest, and then the song "What does the fox say?" "Everyone turned into fox costumes and began to imitate fox screams in various ways.

There will also be some shots taken in the studio, mainly dancing in costumes provided by wild foxes.

Especially the pair of sneakers co-branded by Han Lan is very angry, and some close-ups must be given.

There is also the logo of Wild Fox International above, which should also be photographed.

It just so happens that the logo of Wild Fox International is an abstract fox head, so there is no sense of disobedience in the MV.

The whole MV is actually very fast, and the most difficult part is the dance part, even if you invite the most professional domestic dance team, it is difficult to make the movements neat and not chaotic. Therefore, it is often necessary to shoot a short dance back and forth several times before it can be passed.

Less than four minutes after the entire MV was cut, it took more than a week to shoot it alone. But in the end, it was made five days before Christmas, and it was sent to Wild Fox International to take a look, and it was ready to go online without any major problems.

Christmas has not yet arrived, but many foreign businesses have begun to warm up for their activities.

Wild Fox International also uploaded the full version of the MV to their accounts in Oil Barrel and Blue Pigeon.

Speaking of which, many netizens in China probably don't believe it, and the accounts of this domestic first-class sports goods manufacturer, Oil Drum and Blue Pigeon, have only more than 20,000 followers, and they are even inferior to some small Internet celebrities.

With such a little fan attention, even if the video is labeled as Han Lan, it is very difficult to get hot.

But fortunately, Han Lan helped forward it.

With his 26 consecutive victories in the ring last time, from the challenger to the challenged to the challenger, he has played a majestic and famous all the way, and his oil drum and blue pigeon accounts have more than 3 million followers. Even many celebrities paid attention to him, and almost after he reposted the video, the popularity of the video began to rise like a rocket.

Of course, the main thing is that this song is a bit magical, and many people unconsciously retweet it after watching the video, and then it began to spread like a virus on oil drums and blue pigeons.

……

……

"Joseph, Han's oil barrel has been updated with a video!" Pablo shouted excitedly at Joseph.

The two are no longer in Castile, they rent a house in the Lighthouse Country and start their new film career.

Joseph was practicing Tai Chi in the living room, and when he heard Pablo's words, he was also excited: "Is it a kung fu tutorial?" ”

Pablo shook his head with a strange expression: "No, it's a music video, or an advertisement to be precise." ”

"Watts?"

Joseph was stunned.

In fact, when many people who follow Han Lan receive his push, their first reaction is whether he is posting kung fu tutorials or other kung fu-related videos.

As a result, when I opened it, I found that it had nothing to do with kung fu, and I instantly felt that this Chinese boy was a little out of business.

If you don't punch well, why do you run to sing and dance?

Many of Han Lan's foreign fans don't know that his job is to be a small flow of fresh meat, even if he has emphasized this matter in front of the media, there are still many people who instinctively think that he is an excellent Chinese martial artist.

Pablo, apparently having seen the music video, smiled mysteriously and handed the phone to Joseph.

Joseph played the video curiously, and as the melody of the music played, he couldn't help but shake his legs and beat the beat.

"This music is very emotional, I remember, Han's job is indeed a singer, a very talented singer, my God, can he still write English songs?"

"Hahaha, the costumes in their MV are a bit funny."

"Is that the lyrics, a children's rhyme?"

Pablo still maintained a mysterious smile, Joseph noticed his smile, and suddenly had a bad premonition, and then, Han Lan in the video shouted "What does the fox say?" ）”

The whole MV painting style has changed directly.。

"Ring-ding-ding-ding-dingeringeding! ）

……”

“What the f**k？” Joseph looked at the various strange screams of a group of people dressed as foxes in the video, and was stunned at first, and then couldn't help laughing.

But it soon became clear that the song was poisonous.

After listening to it, my head was full of all kinds of ding-ding-ding-ding-ding......

The same scene happened all over the world, and it wasn't until the end that the renderings and advertising slogans of Han Lan's co-branded sneakers came out, and the audience realized that this was an advertisement!

The video comment section has exploded.

"This video is so interesting!"

"So, what the hell is a fox called?"

"Hahahaha, it's so funny......"

"I thought Han Lan could only do kung fu, but I didn't expect him to sing so well and dance very interesting."

"Wild Fox International? Is it a sports goods manufacturer? It seems to be from Huaguo. ”

"I want shoes of the same style as Han!"

"Is this actually a sneaker advertisement?"

"Why can't this song leave my head! F***”