Chapter 102 Perfume Marketing
Returning to Chen Guo's side, Xiao Yao continued to improve the production process of flavors, adding many barrels and cans in the iron workshop, refining a large number of cheap herbs, such as rosemary, dill, basil, lemon balm, etc., to obtain essential oils, and then adding various raw chemical materials, and finally making cheap flavors.
After the cost of fragrance is reduced, perfume can be mass-produced!
Because there are various workshops under the general firm, the other raw materials of perfume are also easy to make: alcohol, a large amount of spirits are mixed in the general brewery, and then quicklime is added to remove the water inside, and finally filtered and clarified, and a very high concentration of alcohol is obtained.
The petals of flowers are more convenient, Jinling is located in the south of the Yangtze River, the sun is abundant, the climate is mild and humid, suitable for the growth of all kinds of flowers, so after Zu Yuan's heavy acquisition, soon get a large number of roses, lotus, jasmine and other flowers, and then extract the essence by squeezing these flower petals.
Finally, by adding cheap flavors to various raw materials in proportion, mixing alcohol and trace amounts of pigments, a perfume that can be mass-produced has been successfully developed and can be officially put on the market!
On the day of the Qixi Festival on July 7, the second largest brothel in Jinling, Yixiangyuan under the General Commercial Bank, was crowded and boiling, and after a few days of warm-up, the new industry of the General Commercial Bank - Beauty Square was officially unveiled!
In the past few days, according to Xiao Yao's instructions, Zu Yuan arranged a propaganda team composed of dozens of beauties from Yixiangyuan, beating gongs and drums every day, shouting neat slogans, and marching on the streets of Jinling.
While walking on the street with flags, they also distributed leaflets to onlookers, flags, leaflets and slogans are all the same sentence: Qixi New Beauty, new beauties are you can enjoy!
Originally, dozens of beauties lined up to parade was enough to attract all the eyeballs, but now they still shouted such a simple rhyme advertisement, and they also carried out brainwashing bombardment every day, which suddenly made the whole Jinling fall into curiosity: What is this beauty square? What is this new product?
So when it comes to the day of Qixi Festival, Yixiangyuan has become the most eye-catching focus in Jinling!
At this time, the Yixiang Courtyard is full of Jinling's official sons, wealthy sons, prodigal sons in love, and of course, some lively and bold family ladies also come to find out! And the curious spectators outside who wanted to see the excitement and couldn't get in were even blocked at the door and surrounded several floors!
The midsummer night, under the brilliant lights, looks a little blurry and dazzling! And the cool breeze makes people feel comfortable in their hearts and bodies! Because Yixiangyuan has attracted a large number of people, so that all kinds of tea shops, wine shops, ready-to-wear shops, jewelry stores, and countless strange commodity vendors on the roadside are smiling.
When the hour came, suddenly a gong sounded, the wind music sounded, the red curtain on the stage slowly opened, the noisy lobby suddenly quieted down, and the eyes of all visitors were attracted to the stage.
The old bustard of Yixiangyuan, a mature woman in her forties who still has charm, walked out with a smile on her face: "Thank you for coming to Yixiangyuan!" Today's Qixi Festival is a women's festival, and the new store established by General Commercial Bank is specially chosen to open today, because the products of Beauty Square are specially made for women! ”
"Products specifically for women?" Sure enough, as soon as this remark came out, the originally quiet crowd suddenly burst into emotion and discussion, although the atmosphere of men and women at this time is open, but after all, it is still a patriarchal society, and there are products only for women!
The bustard struck another gong, and a couplet opened around the stage!
The left link is: gold looks cold, gems lack vitality!
The right link is: feel the real luxury, only the beauty of the new product!
Side-by-side: Temptation!
These 26 big characters were displayed in front of everyone, and they caused a loud controversy: "What dare you take such a big breath!" Can't even compare to gold and gemstones? What is this new beauty! ”
A group of little maids came to each table with a disc in their hands, on which were placed three delicate small porcelain vases, on which roses, lotus, and jasmine were painted with three kinds of lifelike flowers, and when they approached, they really smelled a strong fragrance, and if they smelled carefully, it was the fragrance of these three flowers.
"These three porcelain bottles contain a perfume that can make women more confident and men more crazy! These fragrances come in three floral scents: rose, lotus, and jasmine! Now we have invited the top brand of our Yixiang Academy, Hongyu, Xiangyue, and Rushuang, three girls to introduce the characteristics of these three perfumes to us! As soon as the bustard raised his hand, he saw three eighteen or nineteen-year-old beautiful women walking out of the backstage.
The red jade girl, as her name suggests, wears a fiery red and gorgeous semi-transparent dress, sexy and charming; The Xiangyue girl was wearing a light green gauze skirt, and her childlike beauty made people feel extremely cute; And the girl Rushuang is wearing a pure white dress, like a white lotus in full bloom, giving people a simple and cold feeling!
The red jade girl took out a bottle with roses painted on it, dipped it in her fingers and sprinkled it on herself, and then turned around with her fiery figure, and said with a smile: "The little girl red jade likes this rose perfume the most, sprinkled on the body, the fragrance of the rose surrounds the body for a long time, smelling this fragrance, you can make people feel warm and sexy!" ”
Miss Xiangyue took out a bottle painted with jasmine, poured it on top of her hands, and gently slapped it on her body like a little girl, her movements were extremely cute, and then she laughed and said: "The slave family's favorite is this jasmine-scented perfume, the floral fragrance is strong but not strong, which gives me a fresh and natural feeling!" ”
Finally, it was the turn of the frosty girl, she was holding a bottle with a lotus flower, and then inserted it into the bottle with a small brush that had been embedded with hard bristles, dipped it in perfume, and then slowly swept it on her body, and then bent her knees and said with a smile: "The concubine loves this lotus perfume the most, the lotus fragrance is faint, looming, refreshing, fragrant!" ”
After the three beauties introduced a perfume, the guests here picked up that kind of perfume, uncorked the bottle, some of them fanned the bottle with their hands and sniffed the strong fragrance carefully, and some even learned the movements of the three girls on the stage and applied the perfume directly to their bodies!
Rich aroma! This is the first feeling, which is more pure and natural than the fragrance of those incense powders! Savor it closely, the signature floral and complementary herbs combine to create a layered but complementary approach!
What's more, after smelling it, I can't help but think of these scented flowers, and the surrounding air is filled with the smell of perfume, which makes people feel as if they are in a sea of flowers, which makes people feel more happy!
Seeing that the guests here were fascinated by the olfactory feast brought by the perfume, the bustard knew that they had been captured by the perfume, and then rang the gong, bringing everyone back to reality, and said with a smile: "Everyone, you have already experienced these three floral perfumes, and just now the three girls also introduced their favorite perfumes, so now we will hold an interesting sales competition!" ”
"What kind of sales contest?" Everyone is really interested, they come to these places to be happy, and comparing others in front of beauties is the most happy!
"These perfumes are products of Beauty Place, and a bottle of perfume costs one or two silver, and all the girls in our Yixiang Courtyard will sell this product to everyone here! For example, Li Gongzi, you are willing to buy 100 bottles of perfume in the hands of your favorite red jade girl, and you are the one who has the most in the red jade girl's account, then congratulations Li Gongzi can not only take these 100 bottles of perfume, but also what the red jade girl promised you before, that's what it is! The old bustard laughed.
"So good deal? Spend money on perfume, and let the red jade girl accompany me for free? Okay, Ruby Girl, I'll buy you 100 bottles of rose perfume! As long as you spend the night with me tonight! Li Gongzi, who was named, was so excited that he shouted, he couldn't be stingy when he was in the limelight!
"It's only 100 bottles, like a frost girl, I'll buy 150 bottles of Lotus Perfume for you!" Li Gongzi's nemesis, Zhang Gongzi, did not admit defeat either, and immediately shouted.
"Miss Xiangyue, as long as you agree to be my concubine, I will buy 1,000 bottles for you immediately!" Zhu Gongzi, who had always wanted to buy the little girl back, said proudly.
。。。。。。
The atmosphere of Yixiangyuan was ignited in an instant, and the three top brands also gave full play to their charm, constantly encouraging and provoking those sons of the family to buy more perfumes for themselves, while other slightly inferior girls also used their best to sell perfumes to old customers: buy 5 bottles and have a drink with you, buy 10 bottles and give you a kiss, buy 50 bottles, and tonight is yours。。。。。。
This is the method that Song Keer came up with, let the girls of Yixiangyuan sell these perfumes, and then rebate them, the more they sell, the more rebates, a living modern MLM model! So these girls are trying to please their familiar customers and get them to buy more perfume from their hands!
The sons and sons of these families linger in brothels every day, in order to please these top brands, smile for Bo Hongyan, never care about money, and buy back hundreds of bottles of perfume, they can't use it up, or they will give it to the women at home, so that they can cover more customers and achieve the best promotion effect.
The new product launch conference on the night of Tanabata was a great success! The next day, the whole Jinling people knew about the new store that only sells women's products, and there was already a long queue at the door of the Beauty Square store early in the morning, and many people wanted to buy these exaggerated products!
And after inquiry, everyone found that although this beauty shop is a new store under the general firm, it is run by Zu Yuan's daughter herself, and now Zu Yuan is also a well-known person and business giant in Jinling, and his daughter is also a rich daughter, and the rich daughter uses things, of course, it will not be an ordinary thing!
These perfumes are touted so that this thing should only be in the sky, there has never been such a fragrance in the world, a small drop, 100 roses can not be compared, sprinkled on the body, just like a flower fairy, attracting countless wild bees and butterflies!
There is also soap, a magical thing that can clean the smell of sweat and odor on the body, and it is a must-have thing in summer; And the soap that can wash the dirty clothes is the savior of those who are clothiers!
At first, the ladies and ladies of the family scoffed at these products promoted by the brothel ladies, but found that her husband was very intoxicated by these fragrances, and she also felt that they smelled very fragrant, so she sprinkled them and tried them, and was overjoyed, and her husband was really closer to herself, and she worked harder to do things, and since then she has been addicted to perfume!
But as a lady of a family, it is not good for her image to line up on the street, so let the next person line up, but there are so many people, I don't know if I can buy it if I can buy it, so I rely on various relationships, find Zu Yuan, find Song Keer, all kinds of sets, climb relationships, in order to be able to buy these addictive perfumes!