The next day, Zhu Shouyi convened the upper and lower families in the house, held a meeting, and announced that the position of the head of the family would be passed to Zhu Hao, which had been agreed by Zhu Yuan earlier, and it was decided that everyone had no objections.

A few days later, news came from Seaman that matches had been successfully researched and the first ten boxes of matches had been made. When Zhu Hao struck a match in front of everyone, everyone was interested in this novel product. Although matches have been invented for hundreds of years, the real safety match is only now considered a success.

After Zhu Hao instructed everyone, he said separately with Chen Xiyao: "Xiyao, what do you think of this match, is there a market?" ”

"What's more, Xianggong, as long as you do a good job in production, this thing can make a lot of money." Chen Xiyao was also a little excited. Through his understanding of his wife these days, Zhu Hao knew that this wife had long learned to do business with her father and brother, and she was very talented in business, so she wanted to hand over her own property to his wife to take care of. After informing Zhu Shouyi, Zhu Hao divided the property into two parts, the original Zhu family's industry was continued to be managed by Zhu Ying and his wife, and the industry brought by Chen Xiyao and the management of new industries and merchant ships were taken care of by herself.

Taking advantage of his free time, Zhu Hao asked a tailor to make a set of exquisite cotton underwear for Chen Xiyao, which surprised her again. Chen Xiyao is worthy of being born in a big merchant family, and she did what she said, quickly drew drawings, recruited a large number of tailors, and opened an underwear store. With novel and practical products and publicity methods, "Beauty" underwear soon became popular in Yangzhou City.

Under the auspices of Seaman, some craftsmen turned to make matches, this kind of low-cost, simple-to-make, convenient and fast ignition tools are in short supply once they are on the market, due to the adoption of formula secrecy measures, "Guangming brand" matches are only produced by Zhu Hao, and there is no other branch.

The production of underwear is relatively simple, and the beauty brand underwear was quickly imitated by other businessmen after more than a month of popularity, although the Zhu family's underwear adopts new marketing methods and low cost, after all, the profit margin is limited, Zhu Hao has hollowed out his mind to persuade Chen Xiyao to make erotic underwear, and spent money to hire the girls of Lichun Yuan to advertise his underwear. Although it was strongly criticized by many Confucian scholars, it also aroused the strong curiosity of women, and the emergence of this novel marketing method and new product was a big hit.

After the invention of matches, the foreign devil Seaman carried out non-stop glass research. Zhu Hao didn't let Julia, a foreign girl, be idle, and even coaxed her to get a batch of spices, and found a group of foreigners, and the two sides cooperated to make a profit, and soon made early perfumes, still using the brand of beauty.

Zhu Hao knew the brand effect of later generations, and saw that the beauty trademark had become popular, and gave Chen Xiyao an idea to let her brand all the products related to women with the beauty trademark, because there was no patent protection law in ancient times, Zhu Hao advertised again, only the designated store can sell beauty goods, and the rest of the unauthorized estimates are fake.

Originally, Zhu Hao also wanted to take out some simple small commodities such as cigarettes, pencils, etc., but he was afraid that he would not be able to chew too much, and the things in front of him were so busy that the whole family was anxious, so he lost these thoughts.

On summer nights, people in the city often have trouble sleeping. One night, Zhu Hao and his wife were enjoying the cool in the yard, feeling a little hungry, and suddenly remembered the barbecue of later generations, and immediately became interested, spent a day making a barbecue stove, collecting ingredients, and had an authentic and hygienic barbecue with Chen Xiyao the next night. Since then, Zhu's barbecue stall has also become a tool for him to make money. And the fresh diet of barbecue soon spread all over Jiangnan.

In terms of how to market, he also racked his brains to bring the common set in later generations, such as hunger sales methods, prize sales, celebrity endorsement advertisements, etc., in order to make money, it can be said that he did everything to make money. Chen Xiyao and the others who watched were dazzled, and their admiration for him was like a surging river! If our young master goes to business, he will definitely be rich in a few years, and it is estimated that Shen Wansan, the tycoon at the beginning of the founding of the country, is not an opponent.

In the production of products, Zhu Hao also put forward a lot of pioneering opinions, especially the assembly line production method he proposed, not only the production efficiency is greatly improved, the cost is also much lower than similar businesses, the Zhu family's goods have always maintained unparalleled competitiveness, and gradually formed a dominant situation in Yangzhou and even the entire Jiangbei, and even a few years later, when Zhu Hao was in a high position, the strength of the Zhu family was second to none in the entire south, and Chen Xiyao's family together accounted for a great proportion of the private economy, and it is not an exaggeration to say that it is a rich country.

After a while, Zhu Hao felt that although his family's business had developed greatly, it seemed rather chaotic, so he pondered to start a company in imitation of later generations. After thinking about it, he announced the establishment of the Zhu Group Company after a few days of conception, with Zhu Shouyi as the honorary president and himself as the general manager, and Zhu Ying, Zhang Chang, and Chen Xiyao respectively served as deputy general managers, each in charge of a part of the industry. Originally, he also planned to issue shares, but his reputation was not yet prominent, and he put it aside when the time was not ripe.

As for the fifty merchant ships accompanied by his father-in-law, the more Zhu Hao thought about it, the more he liked them, they were all excellent big ships, which could carry people and cargo, and each ship was equipped with two guns, and was equipped with twenty sailors. It seems that Chen Zhaowen has invested heavily in this son-in-law, and Zhu Hao has never figured out why the old man who has only met once values him so much.

Zhu Hao thought that he had a ready-made ship and could train a group of navy, and it happened that his captain Hu Jianye was born as a pirate, so he transferred him out of the infantry team, and selected and recruited poor fishermen from the team, and gathered 300 sailors to board the ship for training. Of course, these 300 people can not be regarded as sailors, they can only be regarded as sailors, and merchant ships cannot be used as warships, or mainly to transport goods, Chen Xiyao took advantage of his father's convenience to transport newly developed products to Korea and Japan in large quantities through merchant ships in exchange for silver.

Chen Zhaowen also recommended several talents in maritime trade to Zhu Hao, and one of them, a young man named Chen Wei, caught Zhu Hao's attention. After inquiry, I learned that this Chen Wei is the adopted son of Chen Zhaowen in recent years, who is loyal, shrewd and capable, and quite smart. Zhu Haodun was interested, and had a long talk with Chen Wei, and found that many of this person's ideas coincided with the marine economic theories of later generations. Now he can pick up the treasure, and Zhu Hao always praises Chen Wei in the name of Zhang Qian on the sea. Even if he was discerning, Chen Wei showed outstanding talent in maritime trade in the future, and even called South Zheng and North Chen with Zheng Zhilong. Moreover, under the instruction of Zhu Hao, Chen Wei used the benefits of trade to place many agents in overseas places such as Japan, Korea, and Taiwan, and these people made indelible contributions to China's overseas expansion in the future.